All SDRs can attest to the fact that most meetings don\u2019t get booked in a single call. So, strategic and consistent cold call follow-ups are essential to reach your prospect. <\/p>\n\n\n\n
Reps can\u2019t just sit around killing time in hopes that a lead will respond to you. Despite how easy it is for leads to forget you and move on, research shows that 48% of salespersons never even make a single follow-up attempt <\/strong>after the initial cold call.<\/p>\n\n\n\n If you keep calling the next cold prospect on the list without duly following up on the prospects you\u2019ve already called, you\u2019re going to burn through your prospect list <\/strong>without booking a lot of meetings. Bye-bye, sales quota attainment.\u00a0<\/p>\n\n\n\n So, how do you overcome these sales snags?<\/p>\n\n\n\n By adopting strategies to make follow-up calls to your ideal customers after your initial cold call<\/a><\/strong>. A consistent follow-up approach will help you establish credibility with your prospects and keep the ball rolling.<\/p>\n\n\n\n In this blog, we\u2019ll give you 7 cold call follow-up strategies for different scenarios<\/strong> to create a brand recall in the minds of your prospects and help you book more meetings.<\/p>\n\n\n\n A cold call follow-up simply means reconnecting with the prospect after making the cold call<\/strong>. With this, sales reps will be able to move the qualified lead to the next stage of the buying process. Executing a follow-up at the right time is crucial to sustain sales momentum. It helps retain the prospect\u2019s interest, increases the chances of booking the meeting, and keeps the opportunities moving through the sales pipeline.<\/p>\n\n\n\n In prospecting, time is of the essence. Potential customers want to hear from you within an hour after the initial contact. Any minute after that and you can see their response rate drop dramatically by about 400%<\/a>.<\/p>\n\n\n\n But, every prospect is at a different stage of the customer journey and you need to curate follow-ups for every possible scenario. Moreover, you need your follow-ups to address their challenges and convince them your solution will help meet their goals.<\/p>\n\n\n\n To help you execute follow-ups that get you more meetings booked, we give you 7 email templates for each of these scenarios. <\/p>\n\n\n\n Why email? Research by Belkins<\/a> shows that the first follow-up emails can result in a 220% surge in reply rates, boosting your chances of booking the meeting<\/strong>. Plus, email outreach is a less intrusive channel that can complement your cold calls, which can be perceived as intrusive by cold leads and prospects.<\/p>\n\n\n\n Let\u2019s take a look at the <\/strong>7 cold call follow-up scenarios with strategies for each.<\/p>\n\n\n\n Sometimes, you can\u2019t reach your prospect through a cold call. Even though you don\u2019t want to smother your cold lead and prospect, you can\u2019t leave them alone without letting them know about your solution either. So, you leave a voicemail<\/a> letting them know why you have reached out.\u00a0<\/p>\n\n\n\n But here\u2019s the harsh reality: Most voicemails go unnoticed. Still, a voicemail lets you tell prospects that you tried to reach them and have left a message that can help them solve their biggest problem. You can send an email within a few hours after leaving the voicemail <\/strong>and inform them the specific time of day when you had left the voicemail earlier, making it easy for the prospects to go through your message. Or, make it a point to send the follow-up email on the very same day.<\/p>\n\n\n\n In the email, let them know that you\u2019ll re-engage with them through a call at a different time the next day<\/strong>.<\/p>\n\n\n\n So, to make the most of the voicemail you sent, here\u2019s a foolproof follow-up email template that you can use to reach out to your potential prospect:<\/strong><\/p>\n\n\n\n By reaching out to your prospect through an effective follow-up email, you can achieve the following:<\/p>\n\n\n\n Besides, sending follow-ups within a shorter time frame increases the likelihood of your email being read<\/strong> before it gets buried.<\/p>\n\n\n\n One of the common cold call objections<\/a> you hear from prospects during sales calls is: \u201cSend me an email with more information.\u201d\u00a0<\/p>\n\n\n\n It may seem on the surface that the prospect is interested in your solution and that\u2019s why they\u2019re asking for more details over email. But, there\u2019s a good chance that the prospect might not engage or respond to you, and might even go cold.<\/p>\n\n\n\n So, how do you craft your follow-up email in a way that sustains their interest and doesn\u2019t let them go cold?<\/p>\n\n\n\n Ideally, the follow-up email should be sent within the next 30-60 minutes<\/strong> of the conversation. When you send the email as soon as your phone call ends, the prospect is more likely to open the email as the conversation is fresh in their memory.<\/p>\n\n\n\n In your follow-up email, you should:<\/strong><\/p>\n\n\n\n Here\u2019s a relevant email template that will convince your prospect<\/strong> that you\u2019re a credible source:<\/p>\n\n\n\n And taking this follow-up works because: <\/p>\n\n\n\n When prospects respond that they are busy and slam the phone, it doesn\u2019t mean that they are not interested, it simply means that you have caught them at a time when they are genuinely busy or they simply are not interested to be sold over a cold call.<\/p>\n\n\n\n Your prospect might be pressed for time and unable to respond to your initial outreach. Or, they simply might not be interested in hearing about the solution over a call. To make the best of your outreach, send your prospect a follow-up email within the next 60 minutes.<\/strong> Make it a point to inform them that you caught them at the wrong hour. To elicit a better response from your prospect, here\u2019s an email template<\/strong>:<\/p>\n\n\n\n Why does this work, you ask?<\/p>\n\n\n\n Your cold call went spectacularly well, and the prospect agreed to hop on a meeting with you. This deserves a celebration, but only after the meeting is actually booked in your calendar.<\/p>\n\n\n\n To get the meeting booked, you need to send a follow-up email confirming the time and other meeting details.<\/p>\n\n\n\n This follow-up<\/strong> email should be sent within 10 minutes of your cold call<\/strong> to ensure that the cold call is still fresh in the prospect\u2019s mind. And highlight meeting details such as Zoom links in your email <\/strong>if you have already discussed them. Or send the prospect your meeting calendar link and ask them to select a time slot that works best for them. <\/p>\n\n\n\n Here\u2019s an email template<\/strong> you can use to encourage your prospect to confirm an appointment:<\/p>\n\n\n\n This approach works because:<\/p>\n\n\n\n There are times when prospects might ask you to circle back to them at a later time. These prospects are most likely open to discussing their pain points and display interest in your solution.<\/strong> But, they had to initial interaction short earlier because they had something else important to attend to. Remember to begin the email by stating how appreciative you are of the prospect for attending the cold call <\/strong>and giving you an opportunity to discuss the prospect\u2019s challenge. Here\u2019s an email template<\/strong> that will help you reconnect with your prospect:<\/p>\n\n\n\n The reasons why this approach work is because:<\/p>\n\n\n\n It takes about 6 calls with a prospect before closing a deal<\/strong>. So, if your prospect continues giving you the cold shoulder, warm them up with cold emails.<\/a> <\/p>\n\n\n\n Since the prospect is still cold, add them to a sales email sequence<\/a>, which is a series of emails sent over a period of time to get a reply from your prospect. <\/p>\n\n\n\n Here\u2019s an example cold email template for the first email in your sequence:<\/strong><\/p>\n\n\n\n Your prospect picks up your cold call but asks you to reconnect with them sometime in the future. The prospect might be interested in your solution but unable to make it a priority for now.<\/strong> So, they might explain the constraint they are facing at the moment and ask you to circle back months later. <\/p>\n\n\n\n Here are some of the probable reasons why your prospect might push the discussion to further date include:<\/p>\n\n\n\n There are things you should do right after the cold call. To begin with, send your prospect a follow-up email within 2 hours of the cold call. <\/strong><\/p>\n\n\n\n In this initial email, thank the prospect for showing interest<\/strong> in how your solution will solve their business problem. And at the end of your sales follow-up email, inform them that you’ll call them back<\/strong> at the requested time.<\/p>\n\n\n\n To make your email more informative, include your company deck and other sales enablement collateral. <\/strong>This way, you\u2019ll know if the prospect is engaging with your collateral and gauge their interest.<\/p>\n\n\n\n And to pick up from where you left after the cold call, here\u2019s the email template<\/strong>:<\/p>\n\n\n\n Reps need to focus on selling and they need to sell at scale. They also need to reach out to every lead with follow-ups. What\u2019s more, buyers really appreciate it when responses are tailored to their needs via their<\/em> preferred touchpoint.<\/p>\n\n\n\n So, you need to ensure your follow-ups are multichannel and cater to all prospects, no matter where they’re on their buying journey. You have to follow up through phone, email, LinkedIn, text message<\/strong>, and WhatsApp <\/strong>to stay on top of your prospect\u2019s mind. And you must make your outreach meaningful and strategic by personalizing every touchpoint.<\/strong> Klenty<\/a> automates all your follow-ups, personalizes every touchpoint for you, and ensures every email lands in your prospect\u2019s Primary Tab.<\/p>\n\n\n\n Here\u2019s how Klenty can set your team for success with its follow-up capabilities :<\/p>\n\n\n\n So, take advantage of its email automation capabilities to propel your prospect’s customer journey phases.\u00a0<\/p>\n\n\n\nWhat Is a Cold Call Follow-Up?<\/strong><\/h2>\n\n\n\n
The follow-up can be a call, an email, a LinkedIn message, or even a text message that you use to reach out to your lead based on the outcome of the cold call. You can gauge which touchpoint will help move the sales process forward<\/strong> and convince the potential lead that your business is the right choice for them.<\/p>\n\n\n\n7 Cold Call Follow-up Strategies + Email Templates for Different Scenarios<\/strong><\/h2>\n\n\n\n
1. How To Follow Up After Leaving a Voicemail?<\/h3>\n\n\n\n
Dropping a voicemail will inform your prospect why you reached out to them, but it<\/strong> doesn\u2019t convey all the information<\/strong> the prospect needs to consider your solution. Here\u2019s where sending a follow-up email<\/a> sometime after dropping the voicemail becomes a requisite.<\/p>\n\n\n\nEmail Subject Line: {Prospect name}, sorry I missed you\n\nHi {Prospect name},\n\nSorry I missed you on the phone today. I called you about {solution} and how it helps you {solve their specific pain point}. \n\nI just left you a voicemail at {time} today to briefly explain {value proposition}.\u00a0\n\nAs I mentioned in the voicemail, I\u2019ll give you a call at the same time {next day} to discuss your specific needs\n\nBut if something changes, please feel free to give me a call at {your phone number} or reply to this email.\u00a0\n\nThanks!<\/code><\/pre>\n\n\n\n\n
2. How To Follow Up on Prospects Who Have Requested More Information Over Email?<\/h3>\n\n\n\n
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Email Subject Line: {Prospect\u2019s name}, here\u2019s info you asked for + next steps\n\nHi {prospect\u2019s name},\u00a0\n\nThanks for taking the time to talk earlier about {your solution}, I really appreciate it.\u00a0\n\nIn our call, we briefly spoke about how {solution} can help you {solve pain points\/achieve results}.\u00a0\u00a0\n\nHere are few more ways how {solution} can help you:\u00a0\u00a0\n\n{Value proposition 1}\u00a0\u00a0\n\n{Value proposition 2}\u00a0\u00a0\n\n{Value proposition 3}\u00a0\u00a0\n\nPlus, here\u2019s {link to sales enablement collateral} that goes deep into how {solution} can help with {prospect\u2019s priorities}.\u00a0\n\nIf you feel this is worthy of exploring further, I\u2019d love to walk you through a customized demo of {solution}.\u00a0\u00a0\n\nFeel free to schedule time with me here {calendar link} directly or respond to this email with your preferred availability. Of course, you can get back to me if you need any more information on {solution}.\u00a0\n\nLooking forward for our chat,\n\n{Your name}<\/code><\/pre>\n\n\n\n\n
3. How To Follow Up on Prospects Who Said They Were Busy?<\/h3>\n\n\n\n
So, you make use of another channel. The best way to follow up in this scenario would be to send an email.<\/p>\n\n\n\n
In the same email, let your email recipient know that the reason for calling was to understand how they were tackling a pain point. <\/strong>Ask them if they would be interested in learning about how your own solution can help them with their business challenge.\u00a0<\/p>\n\n\n\nEmail Subject Line: {Prospect name}, let\u2019s try again\u00a0\n\nHi {prospect\u2019s name},\n\nSorry, I caught you at the wrong time earlier today. I totally get how hectic things can get for a {prospect\u2019s role}.\n\nI called to talk about how you\u2019re tackling {pain point}. If solving {pain point} and achieving {goal} is a priority for you, I\u2019m sure you\u2019ll get a lot of value from {solution}.\n\n{Solution} helped companies like {Customer A} and {Customer B} achieve {goals with stats}, and I\u2019m sure it can help you get similar {results}.\u00a0\n\nWorth a chat, {prospect\u2019s name}?\n\nCheers,\n\n{Your name}<\/code><\/pre>\n\n\n\n\n
4. How To Follow Up on Prospects Who Are Interested in Booking a Meeting?<\/h3>\n\n\n\n
Email Subject Line: {Prospect\u2019s name}, pick your time for our meeting\n\nHi {prospect\u2019s name},\n\nStoked about our meeting to discuss how {solution} can help you {achieve specific goal}. Thanks for being open to exploring our solution.\n\nTo make things easier, you can choose a time slot that works the best for you here {calendar link} for our meeting.\u00a0\n\nIf anything changes from your side, do reply to this email or give me a call at {phone number}.\n\nExcited for our e-meet,\n{Your name}<\/code><\/pre>\n\n\n\n\n
5. How To Follow Up on Prospects Who Asked You To Continue the Discussion Later?<\/h3>\n\n\n\n
If this is the case, you can send a follow-up email within the next 30-60 minutes<\/strong>. And ask them if they can hop on another call with you at a specific time. Mention when you would want to reconnect with them to continue the conversation.\u00a0<\/p>\n\n\n\n
Also, reiterate that you would like to discuss further over another call in your email.<\/p>\n\n\n\nEmail Subject Line: Let\u2019s connect again, {prospect\u2019s name}?\n\nHi {prospect\u2019s name},\n\nThank you for connecting with me earlier today to discuss {solution}. \n\nDuring our conversation, you said this wasn\u2019t the right time and asked me to connect with you later.\n\nShall I give you a call today at {time} to continue where we left off? I have a few ideas on how {solution} can help you solve {pain points} and achieve {results}.\u00a0\n\nIf this doesn\u2019t work for you, please feel free to reply to this email or call me at {your phone number}, and we can fix a different time. \n\nTalk soon,\n\n{Your name}<\/code><\/pre>\n\n\n\n\n
6. How To Follow Up on Prospects Who Didn\u2019t Pick Up After Several Attempts?<\/h3>\n\n\n\n
Email Subject Line: {Prospect Name}, I reached out yesterday for this...\n\nHi {Prospect Name},\n\nI tried calling you yesterday to discuss how you can tackle {pain point 1} as I saw your LinkedIn post on how you are struggling with it.\u00a0\n\nI understand how frustrating this is, especially when achieving {result} is hugely dependent on tackling {pain point} at the earliest.\u00a0\n\nIgnoring {pain point 1} for a longer time can result in {pain point 2} and {pain point 3}, according to {relevant study}.\n\n{Company name}, one of our previous clients, had a similar challenge last year, and they tackled it within {time frame}.\u00a0\n\nIf you are interested, I can send along the case study on how they did it.\u00a0\n\nCiao,\n\n{Your name}<\/code><\/pre>\n\n\n\n7. How To Follow Up on Prospects Who Asked to Circle Back After a Few Months?<\/h3>\n\n\n\n
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Email Subject Line: {Prospect name}, let\u2019s connect again in {month}\n\nHi {prospect\u2019s name}, \n\nThank you for your interest in how {solution} can help you solve {pain point}.\n\nDuring our conversation earlier today, you felt this isn\u2019t the right time for you to decide on the next steps and asked to continue the conversation in {month}.\n\nI\u2019ll reach out to you again on {date and time} of {month} to discuss further.\n\nIn the meantime, here\u2019s {link to sales enablement collateral} that goes deep into how {solution} can help with {prospect\u2019s priorities}.\u00a0\n\nIf something changes, please feel free to give me a call at {your phone number} or reply to this email. Thanks!\n\nTalk soon,\n\n{Your name}<\/code><\/pre>\n\n\n\nHow Klenty Helps You Follow Up on Your Cold Call?<\/strong><\/h2>\n\n\n\n
To help you with this endeavor and sending personalized emails, you need a sales engagement platform<\/a> like Klenty.<\/strong><\/p>\n\n\n\n\n