{"id":2053,"date":"2023-05-08T07:22:27","date_gmt":"2023-05-08T07:22:27","guid":{"rendered":"https:\/\/www.klenty.com\/blog\/?p=2053"},"modified":"2024-04-10T05:51:32","modified_gmt":"2024-04-10T05:51:32","slug":"get-more-replies-with-playbooks","status":"publish","type":"post","link":"https:\/\/www.klenty.com\/blog\/get-more-replies-with-playbooks\/","title":{"rendered":"How To Get 3X More Replies by Segmenting Your Prospects"},"content":{"rendered":"\n
There are two kinds of salespeople in the world: One puts every prospect through a linear cadence. And the other segments their prospects.<\/p>\n\n\n\n
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Those who segment every prospect through a linear cadence:<\/strong> This group sets up a cadence with the recommended 5-10 touches, gets some replies, moves on to the next prospect list, and then repeats the process all over. This process results in fewer responses or meetings booked from a list. And these salespeople end up contacting more prospects to achieve targets.<\/li>\n\n\n\n
Those who segment prospects:<\/strong> This group segments prospects and figures out how to get more mileage from the same list. These salespeople understand that prospects are at different stages of the buying journey and need different strategies to move them through the sales funnel.<\/li>\n<\/ul>\n\n\n\n
In this post, we\u2019ll teach you how to get 3x more replies by segmenting your prospect list based on engagement.<\/p>\n\n\n\n
Segmenting Prospects Who\u2019ve Completed a Cadence<\/h2>\n\n\n\n
First things first! To effectively engage prospects who have completed a cadence without converting, you need to segment them based on their engagement levels:<\/p>\n\n\n\n
1. High-Intent Prospects<\/h3>\n\n\n\n
These are the prospects who have highly engaged with your cadence. But have neither responded nor converted. For instance, they demonstrate engagement by clicking on links or opening emails multiple times.<\/p>\n\n\n\n
2. Passively Engaged Prospects<\/h3>\n\n\n\n
These are the prospects who open your emails. But have neither unsubscribed nor engaged with your emails. For instance, they would have opened 1-2 emails in your 5-step cadence without clicking on links or re-opening emails.<\/p>\n\n\n\n
3. Disengaged Prospects<\/h3>\n\n\n\n
These prospects have not opened any emails you have sent them. Either they are unavailable on the channel, or the emails didn’t make it to their inbox.<\/p>\n\n\n\n
This helps you gauge which of your prospects will convert with a high-touch, high-personalization approach and which of them need to be nurtured further to get them sales-ready.<\/p>\n\n\n\n
Take the Right Next Step for Every Prospect With Playbooks<\/h3>\n\n\n\n<\/figure>\n\n\n\n
![\"Playbooks-](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2024\/04\/klenty-playbooks-feature-1024x569.webp\")
<\/figure>\n\n\n\n![\"High-intent](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2024\/04\/high-intent-feature-in-klenty-1024x569.webp\")
<\/figure>\n\n\n\n![\"creating](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2024\/04\/creating-playbook-in-klenty-1024x569.webp\")
<\/figure>\n\n\n\n![\"Cadence](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2024\/04\/cadence-palybook-completed-without-reply-1024x569.webp\")
<\/figure>\n\n\n\n