Remember the last time you went up to a stranger and introduced yourself at a party? Started off on a slightly awkward note, no?<\/p>\n\n\n\n
You had so many will-they-won’t-they scenarios running through your head.<\/p>\n\n\n\n
Well, running a cold email campaign can feel a lot like that. You’re reaching out to a prospect you don’t know, hoping to grab their attention and start a conversation. So, how do you introduce yourself in a compelling but not pushy way that gets them to actually<\/em> respond? How do you craft the perfect email subject line? How do you avoid landing in their spam folder?<\/p>\n\n\n\n Here, we give digital marketers, marketing generalists, SEO specialists, social media specialists, and freelance writers uniquely crafted cold email templates they can use to do cold outreach. We also share the framework we used to create these emails so you can recreate them with your own varied parameters. <\/p>\n\n\n\n Colin runs a small full-service digital marketing agency. Like a good business owner, he spends the day pulling the many levers that his agency runs on. Like many of us, he\u2019s frustrated because his prospects don\u2019t ever seem to hit \u2018Reply\u2019 to his cold email pitch.<\/p>\n\n\n\n Even the best have had a mere 8.5% reply rate<\/a> in Colin\u2019s line of work.<\/p>\n\n\n\n Just like a successful sales pitch, a good cold email pitch does two things:<\/p>\n\n\n\n \u25cf empathizes with the prospect\u2019s woes<\/p>\n\n\n\n \u25cf offers what they get out of your service <\/p>\n\n\n\n Simply follow that strategy, and your cold email will get replies, of course, considering you\u2019re getting all the behind-the-scenes activities right. <\/p>\n\n\n\n Here is a step-by-step breakdown of that formula\u2014a framework that gives any cold email the Midas touch. <\/p>\n\n\n\n A good email can make itself stand out by setting expectations for the prospect about what is in store for the recipient. Besides, 33% of the recipients<\/a> open emails based on the subject line alone. But what makes for a scroll-stopping subject line?<\/a><\/p>\n\n\n\n We studied over 100k sales emails<\/a> and found that subject lines that were personalized, posed as questions, and had numbers had better open rates. <\/p>\n\n\n\n Now the important bit\u2013how do you achieve this? Simple. By name-dropping, mentioning the prospect\u2019s key pain points, or using relevant info you find on their LinkedIn account.<\/p>\n\n\n\n Here are some examples-<\/p>\n\n\n\n What do SDRs consistently crushing their quota do? We interviewed 8 SDRs who are crushing their quotas<\/a> in SaaS sales, and they suggested they typically personalize the introductions<\/a> of the first cold email in their outreach campaign. Why does that work? It shows recipients that you\u2019re not just spamming everyone in your contact list but are genuinely interested in building a relationship with them.<\/p>\n\n\n\n The opening line of your email must be a friendly greeting that instantly warms the recipient up to you. Tailor your content to the recipient’s interests and preferences as a starting point. Show them you’ve done your homework and that you have a good sense of their business and industry. Some flattery never hurts, either.<\/p>\n\n\n\n Now comes the hero of your email\u2014why should the recipient care about your offerings? In other words, what’s in it for them?<\/a><\/p>\n\n\n\n No, we’re not asking you to sing praises of the 101 amazing features of your solution. We’re asking you to highlight how exactly these features will benefit your prospect. Will it increase their website traffic? Will it shorten their sales cycle? Will it help strengthen their social media presence?<\/p>\n\n\n\n Be specific. And back it up with social proof. You can also do some A\/B testing<\/a> with different WIIFM messages in your email sequences. <\/p>\n\n\n\n CTAs are the heartbeat of any cold email<\/a>. Think about it, what\u2019s one of the most difficult parts of communicating with an infant? It\u2019s not knowing what the kid wants! Be specific about the next steps or what you want them to do after reading the email; otherwise, your emails, much like a child\u2019s plea for attention, get ignored.<\/p>\n\n\n\n We repeat, personalization is key! Avoid generic salutations like “Dear Sir\/Ma’am.” Instead, address your prospects by their name. This shows you’ve taken the time to research the decision-maker, improving your email response rate.<\/p>\n\n\n\n It’s time to retire the ‘best,’ ‘regards,’ and ‘sincerely’ from your emails. End your email with a unique signoff<\/a> that will stay in your audience\u2019s memory.<\/p>\n\n\n\n Keep your emails clean and professional. Thumb rule \u2013 one<\/em> font only. Any number greater than that and your email looks like it\u2019s straight out of a teenager\u2019s slam book. Don\u2019t use colors that are out of the ordinary, and avoid going crazy on the punctuation marks.<\/p>\n\n\n\n Even the best of us sometimes miss the part where an email needs to be proofread before<\/em> hitting send. To avoid the embarrassment of discovering a silly grammatical error much later, run your emails through free tools like Grammarly. <\/p>\n\n\n\n Start with acknowledging your prospects\u2019 challenges before you present your shiny solution.<\/p>\n\n\n\n Highlight issues with managing multiple freelancers and dealing with high employee attrition rates when your audience does digital marketing on their own. Then, dive into how your services can help them save money and scale super-fast. Be it a streamlined workflow or some impressive numbers, show them that your agency is the best bet for achieving their business goals. <\/p>\n\n\n\n Pro Tip:<\/strong> Link to a published case study on your website, preferably for a brand in their niche, to build more trust.<\/p>\n\n\n\n Here’s a sample template for you.<\/p>\n\n\n\n Ask a business where they\u2019d like to rank and hear them quip, \u201cThe first page on Google!\u201d, then take a look at their website and realize why that isn\u2019t the case.<\/p>\n\n\n\n Start with building a connection and then shine some light on your agency. <\/p>\n\n\n\n Here’s a cold email template to help you out.<\/p>\n\n\n\n “You scratch my back, and I’ll scratch yours” doesn’t work for quality backlinks. Like referrals, they depend on your product or service quality and work best only if you have a similar audience. This is why sourcing them can be something of a struggle.<\/p>\n\n\n\n That said, when you find a website that fits the bill, you only need to ask nicely!<\/p>\n\n\n\n When cold emailing your prospects to pitch your website and blog content services, don’t just focus on the skilled storyteller, weaving out-of-the-world narratives and content-creator-extraordinaire bits. <\/p>\n\n\n\n In short, don’t focus on yourself. Instead, focus on the prospect, their challenges, and how you can change their life in your first email, instead of the hard sell.<\/p>\n\n\n\n Here’s a template to get started.<\/p>\n\n\n\n The guest list to a high-profile party is what meta-data is to a web page. While the guest list helps the party organizer vet entrants, metadata helps Google vet a website\u2019s suitability for ranking. <\/p>\n\n\n\n Many companies fail to make sense of how badly they need a metadata assessment to rank well. Here\u2019s how you can convince them to pay attention.<\/p>\n\n\n\n Sites that rank well, do so on the back of a solid SEO strategy. Even so, few companies recognize it, and fewer still want to outsource SEO to a third-party service provider. The reasoning is simple\u2013 \u201dwe (the client) know what’s best for our business.” Additionally, Semrush’s content marketing report<\/strong> suggests that only 26% of companies outsource SEO services<\/a>.<\/p>\n\n\n\n How to get them to pay attention to you? Position yourself as an expert, and you want what\u2019s best for them. Pro-tip:<\/strong> Adding a dash of flattery can do wonders for your pitch!<\/p>\n\n\n\n Video content tends to stick with audiences, and 45% of marketers<\/strong>, surveyed by Semrush agree with it. After all, it is easy to consume, tell a story, and work wonders for your SEO.<\/p>\n\n\n\n But how do you convince your prospects to give it a go? Well, this email template can help you with it.<\/p>\n\n\n\n Google ads or PPC are sure-shot ways to attract qualified leads and reach them at the right moment\u2014when they’re searching for products or services like yours. Plus, with expert optimization, businesses can maximize their ROI and generate the most bang for their buck.<\/p>\n\n\n\n Your cold email must convince your prospect of this. <\/p>\n\n\n\n Here is how you assure them that you’ll impact their bottom line and help them meet their business development objectives on the back of a tried-and-tested advertising strategy. <\/p>\n\n\n\n Businesses with a Conversion Rate Optimization (CRO) strategy are able to convert their existing traffic to actual revenue. But how do you convince a business that doesn\u2019t know a hoot about conversion rate optimization to invest in it?<\/p>\n\n\n\n Well, you can start by focusing on the behavioral and psychological roadblocks that prevent their customers from converting. <\/p>\n\n\n\n P.S. If you don\u2019t have case studies? Fret not! Customer testimonials or screenshots of CRO percentage increases can be great alternatives.<\/p>\n\n\n\n Here’s the bitter truth\u2014you’re not the only person offering social media marketing services in your prospect\u2019s inboxes. To stand out, you need a catchy cold email that convinces your prospect<\/a> that you’re reliable and can drive results.<\/p>\n\n\n\n So, when crafting your cold email, prioritize conversations over conversions. Here’s a template to help you sail toward success.<\/p>\n\n\n\n The world of content marketing is booming. Yet, according to the Semrush report, 38% of marketers find it difficult<\/strong> to create consistently and find relevant resources for it. Another 19% struggle with hiring<\/strong> highly qualified content marketing talent. This is your cue to craft a killer pitch and address the challenges of these brands.<\/p>\n\n\n\n If you’re a freelancer looking to pitch your writing skills, here’s a cold email outreach template that will help you bag the gig and will improve your reply rate by a mile.<\/p>\n\n\n\n If you\u2019ve downloaded your email list from some website, which is very likely, ensure that the email addresses are valid and that the prospects fit your ICP criteria. Use an email validation tool<\/a> to remove invalid email addresses, doing so will ensure you don\u2019t suffer a lot of bounces. The more bounces you get, the higher your chances of meeting the spam filter. <\/p>\n\n\n\n The difference in the way one writes email marketing copies and B2B sales emails are as stark as the squares on a chessboard. Think of cold outreaching a simple conversation you have with a new colleague. You don\u2019t want to use cheap tactics to win their respect, you simply let your work do the talk. Same way, showcase how you can be a reliable resource to your prospects. <\/p>\n\n\n\n Don\u2019t use different colored emails, out-of-the-box fonts, clickbait subject lines, or too many links in a bid to get your prospect\u2019s attention. <\/p>\n\n\n\n A target audience is a huge cohort of people spanning different markets and geographies. There\u2019s a lot of filtering you\u2019ll have to do if you\u2019re targeting such a large group. If you\u2019re reaching out to offer your digital marketing services, we suggest you create ICPs. <\/p>\n\n\n\n Built a solid list of prospects who match your Ideal Customer Profile. What\u2019s an ICP? Think of your 5 best customers. Create a profile of a person who has all the characteristics of your 5 best customers, et voila! You have your ICP. Build a list of ICPs and send them your cold outreach, you\u2019ll see better open, CTR, and response rates. <\/p>\n\n\n\n The act of cold emailing prospects might look more comfortable than selling a product door to door. But the fact that you’re in your sweats doesn’t make it any easier.<\/p>\n\n\n\n After all, a dozen salespeople are lined up in your prospect’s inbox, using one gimmicky tactic after the next to make themselves seen.<\/p>\n\n\n\n Opening your email conversation with empathy and leading with authenticity and proof of expertise can help you stand out. The above-personalized email templates are just one way to make it easier.<\/p>\n\n\n\n Getting leads for your digital marketing services isn’t easy. But take the following steps to create an effective email strategy. <\/p>\n\n\n\n Remember the last time you went up to a stranger and introduced yourself at a party? Started off on a slightly awkward note, no? You had so many will-they-won’t-they scenarios running through your head. Well, running a cold email campaign can feel a lot like that. You’re reaching out to a prospect you don’t know, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_title":"11 Cold Email Templates To Sell Digital Marketing Services ","rank_math_description":"How to get your prospects to reply to your cold emails? We share unique cold email templates for digital marketing services like yours to help you out.","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2073","post","type-post","status-publish","format-standard","hentry","category-cold-email"],"_links":{"self":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/2073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/comments?post=2073"}],"version-history":[{"count":51,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/2073\/revisions"}],"predecessor-version":[{"id":23303,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/2073\/revisions\/23303"}],"wp:attachment":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/media?parent=2073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/categories?post=2073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/tags?post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How To Write A Great Cold Email In 4 Simple Steps<\/strong><\/h2>\n\n\n\n
i) Start With A Subject Line They Just Can\u2019t Ignore<\/h3>\n\n\n\n
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ii) Personalize The Intro<\/h3>\n\n\n\n
iii) Be Clear About The \u2018What\u2019s In It For Me\u2019?<\/h3>\n\n\n\n
iv) Lastly, Follow Good Email Etiquette<\/h3>\n\n\n\n
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Cold Email Examples For Different Scenarios In Digital Marketing<\/strong><\/h2>\n\n\n\n
1) When You\u2019re Pitching Your Full-service Digital Marketing Agency<\/h3>\n\n\n\n
Subject: This is why your marketing dollars aren\u2019t working!\n\nThe other day, I stumbled upon an ad for your business on LinkedIn and found it quite interesting. \n\nBut you know what I noticed? Your website took forever to load. As a \ndigital marketing expert, I assume there might be an issue with your \nimage optimization or your website\u2019s code.\n\nHaving worked with plenty of small businesses, I understand how running a marketing ship, especially with a 3-person team, can be like. \n\nGiven the stage you\u2019re at in your business, do you think it\u2019s time to invest in SEO to grow your organic reach so you can be less reliant on paid media in the coming months? \n\nWe\u2019ve helped Client #1 achieved 35% landing page conversion rates from demand capture sources. Client #2 achieved a 10% jump in sign-ups after we helped optimize the home page, pop-ups and banners.\n\nInterested to know where we could help? \n\nHave a great day,\n[Your name]\n<\/code><\/pre>\n\n\n\n2) When You\u2019re Pitching SEO Services<\/h3>\n\n\n\n
a) Pitching Website Audits<\/h4>\n\n\n\n
Subject: SERP ranking troubles?\n \nHi [Name],\n \nI know you\u2019re scratching your head, wondering why your blog is just not ranking on the most coveted first page on the internet.\n\nShort answer: Something\u2019s missing in your SEO efforts. \nLong answer: We run audits on websites to spot the missing culprit. \n\nFor small businesses, it\u2019s mostly because of its inconsistent XML sitemaps or broken links and redirect chains. \n\nClient #1, Client #2, and Client #3 were all able to rank their blogs on page 1 of SERP within a month\u2019s time and were able to boost conversion rates by up to at least 10%.\n\nInterested in finding out what\u2019s stopping you from reaching the SERPs?\n\n \nWarmly,\n[Your Name]\n<\/code><\/pre>\n\n\n\nb) Asking For Backlinks<\/h4>\n\n\n\n
Subject: Request for a backlink to [Your website's name]\n \nHi [Recipient's Name],\n \nI came across your website through this blog [link to the blog you like from their website] and was impressed by the quality of your content.\n \nAs a fellow [topic] enthusiast, I wanted to reach out to ask if you'd be willing to include a link to my website [your website name] in one of your upcoming blog posts. I believe we share a similar audience, and your readers would benefit from the content we share.\n \nIn return, I'd happily include a link to your website in our upcoming blog post. This will be a great opportunity to build a strong relationship in the [topic] community. You can also check out my LinkedIn profile for more information.\n \nMaybe we can get on a quick phone call next week?\n \n\n[Your Name]\n<\/code><\/pre>\n\n\n\nc) Pitching Website And Blog Content<\/h4>\n\n\n\n
Subject: We love [Company] blog! Let\u2019s make it even better\n \nHey [Name],\n \nI read your recent blog on [blog topic you liked] and was very impressed with the insights, particularly [add at least three key insights you gained from the blog].\n \nDon\u2019t you think your content could use some spark to connect with your audience and drive lead generation? Let me prove it to you.\n \nReply to this email with the most boring topic you can think of in your niche, and let me take a shot at spicing it up for you. No strings attached.\n\nHit reply, and let's begin a partnership.\n \nHave an awesome day!\n[Your Name]\n<\/code><\/pre>\n\n\n\nd) Metadata Assessment<\/h4>\n\n\n\n
Subject: Your content is like a library without a catalog. Reach your audience with metadata\n \nI have been an active subscriber of your blog for [number of years you have subscribed to their content]. So, when I didn't see your blog post rank #1 for [insert search term], I was surprised. I'm guessing this is because some metadata is missing from your website.\n\nYour site metadata is the key to ensuring your audience can easily find what they're looking for on SERP, and a thorough metadata assessment can help you discover what is lacking. I\u2019ve done such assessments for Client #1, Client #2 and many more. \n \nWant to chat about why metadata is one of the #1 ranking factors?\n\nHope you have a fantastic evening!\n[Your Name]\n<\/code><\/pre>\n\n\n\n3) When You\u2019re Offering End-to-End SEO Services<\/h3>\n\n\n\n
Subject: Does your website need some love?\n \nHey [Name],\n \nYour blog on [link a niche topic] was super helpful and had all the \ninformation I was looking for. It actually helped me resolve [pain point related to the blog].\n \nBut even though it was packed with value, I was surprised to see it didn't rank on Google's top search results. I can't help but wonder about the traffic it could generate had it been optimized for SEO.\n \nHere are some tips that I believe will help you-\n\n-Run a hygiene check on your blogs. Delete the ones that are no longer relevant to your website.\n-Update your existing content. Add an FAQ section and relevant resources.\n-Optimize images and use caching to reduce page load time.\n\nWorth a chat? Let me know if you're interested. \n\nWaiting to take your SEO game to the next level,\n[Name]\n<\/code><\/pre>\n\n\n\n4) When You\u2019re Offering Video Marketing Services<\/h3>\n\n\n\n
Subject: Want to create clean, useful SaaS product videos?\n \nHi [Name],\n\nVideo content improves the success of your content marketing campaigns by 40%. So why not give it a shot? {Competitor X}, {Competitor Y} are repurposing many of their TOFU blogs to rank faster on SERP and drive traffic from social. \n\nIs now a good time for {their company} to explore this?\n \nHave a great day.\n[Your Name]\n<\/code><\/pre>\n\n\n\n5) When You\u2019re Offering Google Ads\/PPC Optimization Services<\/h3>\n\n\n\n
Subject: Quick question. Do you want to get your business on the first page of Google search?\n \nHey [Name],\n \nAre you annoyed to see your competitors ahead of you on Google? With a paid ads strategy, you can now be at the top of the search results and attract more customers to your business.\n \n45% of small businesses have already recognized the benefits of such ads and have a paid ads strategy in place. You can create yours with our help.\n \nInterested in learning more?\n \nHave a great day.\n[Your Name]\n<\/code><\/pre>\n\n\n\n6) When You\u2019re Proposing CRO<\/h3>\n\n\n\n
Subject: 2x your landing page conversions with this 1 tweak\n \nHey [Name],\n \nWhat's worse than running a website that doesn't convert? Running a website that could convert but doesn't.\n \nThe good news is there's a fix\u2014conversion rate optimization. With this 1 tweak, you can unlock your landing page\u2019s hidden potential and see conversion rates soar. We've helped many in the [your customer's niche] space improve theirs. \n\nHere are a few case studies for your reference\n\n{link to case study #1}\n{link to case study #2}\n \nReply to know what change we\u2019d suggest you make on your landing page. \n \nHave a great day.\n[Your Name]\n<\/code><\/pre>\n\n\n\n7) When You\u2019re Pitching Social Media Marketing<\/h3>\n\n\n\n
Subject: Your social media game needs a little pizzazz!\n \nHello [Name],\n \nDo you feel like your posts are just shouting into the void, with no engagement or interest from your audience?\n \nYou need the right strategy to create content that engages your audience and drives traffic to your website.\n \nWhether it's mouth-watering photos, tantalizing captions, or a pinch of humor, your social media pages will be the talk of the town.\n \nSounds interesting? Let's chat about how we can whip up something delicious for your business. No need to bring your apron\u2013I've got you covered.\n\nHere\u2019s my portfolio\u2014for LinkedIn, Instagram and Twitter. Grids included. \n \nBon app\u00e9tit!\n[Your Name]\n<\/code><\/pre>\n\n\n\n8) When You\u2019re Offering Content Marketing Services As A Freelancer<\/h3>\n\n\n\n
Subject: Need a wordsmith? I'm your guy\/gal!\n\nHi there [Recipient\u2019s name],\n\nI'm [Your name], a freelance content marketing expert who has helped brands like [add a few names of brands you've worked with] increase their traffic by X%.\n\nIf you're looking for something similar to amp up your content marketing, I'm your person.\n\nHere's my portfolio [insert link].\n\nAre you interested?\n\nWarmest, \n[Your Name]\n<\/code><\/pre>\n\n\n\nSigning Off With General Cold Outreach Tips:<\/strong><\/h2>\n\n\n\n
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In Short<\/strong><\/h2>\n\n\n\n
FAQs<\/strong><\/h2>\n\n\n
How Do You Pitch Digital Marketing Services In An Email?<\/h3>\n
\u00a0
\u25cf Research well and identify the right target customers. It should be a match on all levels\u2013their industry, their market, their audience, their business size. If you want to sell your story, you have to convince them that you\u2019ve done it before and can replicate success.
\u25cf Invest time in creating a solid personal brand to build credibility.
\u25cf Personalize your elevator pitch, highlighting your deliverability.
\u25cf Identify and prepare for potential client objections.
\u25cf Create a compelling follow-up email for warm leads.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nResources You’ll Love<\/strong><\/h2>\n\n\n\n
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