How many emails should be included in an outbound sales email campaign?<\/p>\n\n\n\n
These are some of the questions most sales reps have when they arm themselves up for an outbound sales email campaign. We share answers, and better yet, we also give away the framework our SDRs use to create outbound sales email templates. <\/p>\n\n\n\n
Here we\u2019ll share 13 outbound sales email templates with examples<\/strong> so you\u2019ll know what to write no matter the sales scenario, from introducing your product to parting ways with prospects.<\/p>\n\n\n\n Outbound sales emails are emails sent to cold prospects to get them familiar with your product and build a rapport with them<\/strong>. This ensures that these prospects choose your product over your competitors when ready to buy. <\/p>\n\n\n\n There are different sales emails you\u2019ll have to write, one to pitch your product or introduce yourself to the prospect, one to follow up with them and be on top of their minds, a couple of emails to nurture cold prospects, and finally, one to break up with them if they don\u2019t respond.<\/p>\n\n\n\n In outbound sales, you’re messaging people who may or may not know you or your brand. So, you must ensure that your messages, whether manual or via any sales automation tool<\/a>, are relevant and engaging to the prospect.<\/p>\n\n\n\n The primary goal is to get your prospects’ attention quickly and tell them exactly how you can help.<\/p>\n\n\n\n To know what exactly to write, here’s a definitive outbound sales email framework<\/strong> you can follow:<\/p>\n\n\n\n A well-crafted subject line<\/a> is the first step to standing out from the 347.3 billion emails estimated to be sent<\/a> and received in 2023. So, go for a subject line that makes the recipient go, ‘wait, what?’ and click open your email.<\/p>\n\n\n\n Bob Marley and your event attendees<\/em><\/p>\n\n\n\n Your intro should bridge the curiosity gap<\/a> your subject line created and tease them into reading more.<\/p>\n\n\n\n Hi Gary,<\/em><\/p>\n\n\n\n Quick question since you are into singing – Have you heard the popular Bob Marley song that goes like-, “Sun is shining, the weather is sweet, yeah Make you wanna move your dancing feet now”?<\/em><\/p>\n\n\n\n PS:<\/strong> If you choose to have a standalone subject line that doesn’t connect to the intro, that’s also fine. Most commonly used are Question, {prospect name?}, Quick second, {prospect name}?. <\/p>\n\n\n\n Explain the reason for your email here. In other words, tell them how you can help them<\/a> (benefit) and why you messaged the prospect out of all these people (relevance).<\/p>\n\n\n\n Well, I’m not sure if HYPP expo attendees are going to agree to that, especially when the sun’s up their heads, and there is a long queue ahead of them to check in. And the closest thing they will do to dancing is shuffle their feet impatiently.<\/em><\/p>\n\n\n\n Don’t pin them for a 30-minute call or worse, a sale before you build rapport or gauge their sales-readiness. Instead, go for a low friction CTA<\/a> that conveys, ‘Give me a chance if I’m worth your time. But it’s your call’.<\/p>\n\n\n\n Worth a chat, Gary?<\/em><\/p>\n\n\n\n Now, the templates you’ve been waiting for:<\/p>\n\n\n\n In B2B sales, especially outbound sales, a lot of different scenarios warrant the sending of an email. These include sending cold emails<\/a>, sales introduction emails, follow-up emails<\/a>, and even breakup emails. <\/p>\n\n\n\n So, here are outbound sales email templates with examples so you know how to craft each one of those no matter the sales scenario you are in:<\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Missed Tax Deadline!<\/p>\n\n\n\n Hi Martin,<\/p>\n\n\n\n Let’s just say you realized Hybex missed a tax deadline. You, Hilton, and Gary look for an extended deadline, a way to avoid penalty, and of course, take a vow never to miss another tax deadline.<\/p>\n\n\n\n And that’s where OntimeHR can help you.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n With a dashboard of a detailed breakdown of every state and federal tax payable by Hybex, missed tax deadlines will soon be a thing of the past.<\/p>\n\n\n\n What’s the best way to show this to you, Martin?<\/p>\n\n\n\n Ciao<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Amelia, Quick Video<\/p>\n\n\n\n Hi Amelia,<\/p>\n\n\n\n Created this video for you. It is less than a minute, I promise. <\/p>\n\n\n\n [Video Script]<\/p>\n\n\n\n Hi Amelia, I wanted to send you a quick video. I saw you are using Talli, and I’m sure you are super satisfied with them.<\/p>\n\n\n\n But companies like VerseX, Duoryt, and Xelex were previously showcased on Talli\u2019s homepage. I had done a case study with them, and they were happy to take a look at Wandex.<\/p>\n\n\n\n Some of the reasons that forced these companies to migrate to a new solution were:<\/p>\n\n\n\n Like I said, I’m sure you are super satisfied with Talli, but is it the worst idea to see what else is out there?<\/p>\n\n\n\n [end of video script]<\/p>\n\n\n\n Best,<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Template Credits: Navid Shahrzad<\/a>, SDR at Drata<\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Bob Marley and your event attendees<\/p>\n\n\n\n Hi Gary,<\/p>\n\n\n\n Quick question since you are into singing – Have you heard the popular Bob Marley song that goes like, “Sun is shining, the weather is sweet, yeah Make you wanna move your dancing feet now”?<\/p>\n\n\n\n Well, I’m not sure if HYPP expo attendees will agree to that, especially when the sun’s up their heads, and there is a long queue ahead to check in. And the closest thing they will do to dancing is shuffle their feet impatiently.<\/p>\n\n\n\n But you and your attendees can skip all these with Hybex’s event check-in app that checks in attendees within seconds.<\/p>\n\n\n\n Worth a chat, Gary?<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Rambler Koozie<\/p>\n\n\n\n Hi James,<\/p>\n\n\n\n A couple of Christmases ago, my wife got me the Rati Rambler Koozie, and now I’ve a ton of your products, including your awesome cooler. Obviously a huge fan of what you do.<\/p>\n\n\n\n Would love to know what you are doing right now for your truckload transportation and see how Orangedale Transportation can help your businesses run even better.<\/p>\n\n\n\n Our model puts you first and makes sure all of your needs are taken care of since we know that transportation companies can grind companies to a halt- for instance, we helped Bath Bombs deliver their orders on time, even when the number of orders was 4x more than expected.<\/p>\n\n\n\n Would you be interested in learning how Orangdale can help Yeti?<\/p>\n\n\n\n Have a great day,<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Template Credits: Alex Berman<\/a>, Cold Email Expert<\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example <\/strong><\/p>\n\n\n\n Hi Max,<\/p>\n\n\n\n Loved your recent LinkedIn post about the importance of a multi-channel social media presence. I think building a social presence is an effective way for B2B businesses to stand out from the pack and skyrocket their lead generation.<\/p>\n\n\n\n But social presence can’t be built in a day! It requires a hell lot of perseverance to do everything, from planning, scheduling, and tracking your posts across various channels.<\/p>\n\n\n\n Vazer allows you to shuttle between different channels to post, engage or track your metrics because you can manage it from a single Vazer account.<\/p>\n\n\n\n Since you spoke about Huber’s plan to double down on building its social presence in the post, I thought this might be relevant.<\/p>\n\n\n\n Worth a chat, Max?<\/p>\n\n\n\n Best,<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Your Wandex review<\/p>\n\n\n\n Hi Rob,<\/p>\n\n\n\n I came across your review on G2 on how Wandex hasn’t been working for you. That’s not the first time we’ve heard it. <\/p>\n\n\n\n Would you be open to trying a better alternative? Hybex’s check-in system will never fail, and if you have any queries, we have 24*7 chat support that will respond to you within no time. Don\u2019t take our word for it. Here\u2019s a screenshot of some of the reviews we\u2019ve received from ex-Wandex customers.<\/p>\n\n\n\n We’re also an affordable option when compared to Wandex and Flix. Is this worth your time, Rob?<\/p>\n\n\n\n Cheers,<\/p>\n\n\n\n <\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject line: Meet SDRs with a whopping 20% call conversion rate<\/p>\n\n\n\n Hi {prospect name}, saw that you checked out my previous email from last week on how to coach SDRs to make successful cold calls a couple of times.<\/p>\n\n\n\n Cold calls are a tricky thing, but with the right kind of coaching, you can see high conversions, as seen within the sales teams at Nong and Dribble.<\/p>\n\n\n\n Think this can help your sales reps make successful cold calls?<\/p>\n\n\n\n Ciao,<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Did it help?<\/p>\n\n\n\n Hi John,<\/p>\n\n\n\n You recently visited our website and downloaded our guide, Email Marketing 101. Did you find it useful?<\/p>\n\n\n\n Did you download the piece just to learn more about email marketing? Or, are you looking for a cost-effective solution to promoting your company via email?<\/p>\n\n\n\n I actually did some research on Huber and have the following tips:<\/p>\n\n\n\n Have you thought of doing this?<\/p>\n\n\n\n Best,<\/p>\n<\/div><\/div>\n\n\n\n Template Credits: HubSpot Email Template Builder<\/a><\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject Line: Re: Confirm Sales Manager at Bath Mists?<\/p>\n\n\n\n Larry,<\/p>\n\n\n\n I sent you a couple of emails on how I can help you take care of the freight needs for your new range of bath bombs. But since I’ve not heard back from you yet, I wanted to know if there\u2019s anyone else I could reach out to.<\/p>\n\n\n\n Can you confirm if you are the best person to talk to about freight management in Bath Mists? If not, I’d appreciate you pointing me to the appropriate contact.<\/p>\n\n\n\n Thanks,<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\n Why Is This Outbound Sales Email Effective?<\/strong><\/p>\n\n\n\n Struggling to write follow-ups to prospects who never reply?<\/a> Here are 10 templates you can use to get a response out of them.<\/p>\n\n\n\n Template<\/strong><\/p>\n\n\n\n Example<\/strong><\/p>\n\n\n\n Subject: Never let your reps commit the same mistake again!<\/p>\n\n\n\n Hi Noah,<\/p>\n\n\n\n A few highlights of our call yesterday:<\/p>\n\n\n\n Confident Amaro can help you solve these points and build the feature you requested.<\/p>\n\n\n\n Next steps would be:<\/p>\n\n\n\n Anything I missed? Let me know.<\/p>\n<\/div><\/div>\n\n\n\n <\/p>\n\n\n\nWhat Is an Outbound Sales Email?<\/strong><\/h2>\n\n\n\n
How To Write a Good Outbound Sales Email?<\/strong><\/h2>\n\n\n\n
a) Provide a Catchy Subject Line<\/h3>\n\n\n\n
b) <\/strong>An Introduction That Explains the Subject Line and Is Personalized<\/h3>\n\n\n\n
c) Explain (WIIFT) in the Email Body<\/h3>\n\n\n\n
d) A Low-Friction Call to Action<\/h3>\n\n\n\n
13 Outbound Sales Email Templates for Different Sales Scenarios<\/strong><\/h2>\n\n\n\n
1) When You Want To Introduce Your Product<\/h3>\n\n\n\n
Subject Line: {Missed\/failed to achieve specific results}\n\nHi {prospect name},\n\nLet's just say you realized {company name} {missed\/failed to achieve \nspecific results}. You and {concerned teammates} look for {ways to resolve the issue} and, of course, take a vow to never {fail at achieving results} again. And that's where {product\/service} can help.\n\n[Insert image]\n\nA {feature name} with {how it helps deal with pain points}, {missed\/failed to achieve specific results} will soon be a thing of the past.\n\nWhat's the best way to show this to you, {prospect name}?\nCiao\n<\/code><\/pre>\n\n\n\n![\"OntimeHR](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/ontime-hr-dashboard.webp\")
<\/figure>\n<\/div>\n\n\n\n
2) Personalized Outbound Email With Video<\/h3>\n\n\n\n
Subject Line: {Prospect name}, Quick Video\n\nHi {prospect name},\n\nCreated this video for you. It\u2019s less than a minute, I promise. \n\n[Video Script]\n\nHi {prospect name}, I wanted to send you a quick video. I saw you are using {competitor}, and I'm sure you are super satisfied with them. \nBut companies like {customer 1}, {customer 2}, and {customer 3} were \npreviously showcased on {competitor} homepage. I had done a case study with them, and they were happy to take a look at {your product}.\n\nSome of the reasons that forced these companies to migrate to a new solution were:\n{Pain point 1 from using competitors}\n{Pain point 2 from using competitors}\n{Pain point 3 from using competitors}\n\nAs I said, I'm sure you are super satisfied with {competitor}, but is it the worst idea to see what else is out there?\n\n[end of video script]\nBest,\n<\/code><\/pre>\n\n\n\n\n
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3) Personalized Based on Prospect\u2019s Interest<\/h3>\n\n\n\n
Subject Line: {Singer\u2019s song} and {their target audience}\n\nHi {prospect name},\n\nQuick question since you are a singer - Have you heard the popular {singer} song that goes like, {choose a song that can be tied back to their pain point}.\n\nWell, I'm not sure if your {their target audience} are going to agree to that, especially when {obstacles their target audience is going to face}. \nAnd the closest thing they will do to {further agitate the pain point}.\n\nBut your attendees can skip the {pain points} with {product} that lets {explain how your product solves pain points}.\n\nWorth a chat, Gary?<\/code><\/pre>\n\n\n\n\n
4) Outbound Email Giving Social Proof<\/h3>\n\n\n\n
Subject Line: {their product name}\n\nHi {prospect name},\n\nA couple of Christmases ago, my wife got me {product\/service}, and now I've a ton of your products, including your awesome {one of their best products}. Obviously a huge fan of what you do.\n\nWould love to know what you are doing right now for your {task} and see how {your company} can help your businesses run even better.\n\nOur model puts you first and makes sure all of your needs are taken care of since we know that {companies in your industry} can grind companies to a halt- for instance, we helped {your customer} deliver their orders on time even when the number of orders was 4x more than expected. {hyperlink the case study}\n\nWould you be interested in learning how {your company}can help {prospect's company}?\n\nBest,\n<\/code><\/pre>\n\n\n\n\n
5) Using Their Social Media Activity in Outbound Emails<\/h3>\n\n\n\n
Subject Line: Your post on {topic}\n\nHi {prospect name},\n\nLoved your recent post about {topic of the post}. I think {give your thoughts on the topic}.\n\nBut {results they mentioned in the post} can't be built in a day! It requires a hell lot of perseverance to do everything, from {tasks involved in achieving results}.\n\n{Your product} can lift half this load from your shoulders. With {your product}, you don't have to {pain points your product helps solve} because you can {how does your product help achieve results}.\n\nSince you spoke about {their company's} plan to double down on building {achieving results}, I thought this might be relevant.\n\nWorth a chat, {prospect}?\n\nBest,\n<\/code><\/pre>\n\n\n\n\n
6) When They Post an Unsatisfactory Review About Your Competitor<\/h3>\n\n\n\n
Subject Line: Your {competitor} review\n\nHi {prospect name},\n\nI came across your review on {software marketplace} on how {your competitor} hasn't been working for you. That's not the first time we've heard it.\n\nWould you be open to trying a better alternative? {your product} 's \n{specific feature} would never fail, and if you have any queries, we have 24*7 chat support that would respond to you within no time. Don\u2019t take our word for it. Here\u2019s a screenshot of some of the reviews we\u2019ve received from ex-{your competitor} customers.\n\n\nWe're also affordable compared to {competitor 1} and {competitor 2}. Is this worth your time, {prospect name}?\n\nCheers,\n<\/code><\/pre>\n\n\n\n\n
7) Following Up After Some Engagement<\/h3>\n\n\n\n
Subject Line: {interesting insight from case study}\n\nHi {prospect name},\n\nSaw that you checked out my previous email from last week on how {to do task and achieve results} a couple of times.\n\n{task} is a tricky thing but with right {measures\/steps}, you can see {results} as seen within the {target audience} at {some competitor names, and link to case studies on them}.\n\nThink this can help your {target audience} do {task} successfully?\n\nCiao,\n<\/code><\/pre>\n\n\n\n\n
Following Up After a Website Download<\/h3>\n\n\n\n
Subject Line: Did it help?\n\nHi {prospect name},\n\nYou recently visited our website and downloaded {content piece}. Did you find it useful?\n\nDid you download the piece just to learn more about {topic of content piece}? Or, are you looking for a cost-effective solution to {topic of content piece}?\n\nI actually did some research on {their company} and have the following tips:\n{insert relevant tip}\n{insert relevant tip}\nHave you thought of doing this?\n\nBest, \n<\/code><\/pre>\n<\/div><\/div>\n\n\n\n\n
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8) When You Want To Follow Up After No Response<\/h3>\n\n\n\n
Subject Line: Re: Confirm {prospect role} at {company}?\n\nI sent you a couple of emails on how you can solve {pain points}. But since I've not heard back from you yet, I wanted to know if there\u2019s anyone else I could reach out to. \n\nCan you confirm if you are the best person to talk about {pain point} and {results} in {company}? If not, I'd appreciate you pointing me to the appropriate contact.\n\nThanks,<\/code><\/pre>\n\n\n\n\n
9) When They Ghost You After a Demo<\/h3>\n\n\n\n
Subject: {feature they requested} for you!\/ {results delivered by feature they requested}\n\nHi {prospect name},\n\nA few highlights of our call on {day}:\n - {Pain point 1}\n - {Pain point 2}\n - {Pain point 3}\n - {Feature requests, if any}\n\nConfident {your product} can help you solve these points and build {feature} for you.\n\nNext steps would be:\n - {Give them a brief idea of the next steps involved, like sending \nquotations, signing contracts, etc.}\n\nAnything I missed? Let me know.\n<\/code><\/pre>\n\n\n\n\n
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