But it isn’t your fault. It\u2019s what the ‘gooroos’<\/em> and \u2018sales hackers\u2019<\/em> have been telling you – call, email, and LinkedIn outreach into every single prospect multiple times as part of 17, 20, 30 – touch <\/strong>cadences. <\/p>\n\n\n\n That is why you have the overwork that has become synonymous with sales. <\/p>\n\n\n\n Numbers (and common sense) show this isn’t working.<\/p>\n\n\n\n You have to ask:<\/p>\n\n\n\n These are surface symptoms of a far deeper problem.<\/p>\n\n\n\n It’s dark down there. Grab your scuba gear, because we\u2019re diving in.<\/p>\n\n\n\n First things first: Your prospects are all at different stages<\/strong> of buying intent.<\/p>\n\n\n\n Some prospects need a lot longer<\/strong> than others<\/strong> to reply and get on a call with you.<\/p>\n\n\n\n And then there\u2019s the other group – the prospects that are in-market<\/strong>. They\u2019re sending you i<\/strong>ntent signals<\/strong> all over the place. All they need are a few highly personalized touches, and they\u2019ll give you a positive response. <\/p>\n\n\n\n Only problem.<\/p>\n\n\n\n You have no way to read those signals. Much less act on them.<\/strong><\/p>\n\n\n\n This \u2018Intent Blindness\u2019<\/strong> is the biggest reason why reps execute the same set of activities<\/strong> for each prospect, paying equal attention to everyone just because the cadence says so.<\/p>\n\n\n\n It’s why your reps execute a mountain <\/strong>of activities to make a molehill <\/strong>of meetings booked. It\u2019s why they\u2019re desperately turning up the activity volume<\/strong> every day, not knowing where their next reply\/meeting\u2019s coming from. It’s why they\u2019re overworked, burned out, and likely to punch you in the face at month’s end.<\/p>\n\n\n\n But what if there was a better way?<\/p>\n\n\n\n We built ‘Intent Score<\/em>‘ to bring all those possibilities to life. <\/p>\n\n\n\n Intent Score<\/em> measures prospect intent, assigns a score to prospects based on intent, and tells you which prospects to prioritize today.<\/strong><\/p>\n\n\n\n With Intent Score<\/em>, you assign points to each prospect, every time they send an intent signal like<\/p>\n\n\n\n As soon as your prospects interact with your cadence, their intent is scored by a built-in calculator that looks like this – <\/p>\n\n\n\n Intent score<\/em> shows you which prospects are highly engaged, and therefore, closer to a response.<\/p>\n\n\n\n Here\u2019s the powerful bit – you make Intent Score<\/em> work for your sales process.<\/strong><\/p>\n\n\n\n Below the scores assigned for each activity, you set the threshold <\/strong>beyond which you consider the prospect as \u2018likely to respond\u2019.<\/strong><\/p>\n\n\n\n As soon as the prospect hits the score needed, they are classified as \u2018High-Intent\u2019. You\u2019ll instantly<\/strong> see a flaming fire icon<\/strong> next to the prospect, alerting you that it’s time to give them more priority.<\/p>\n\n\n\n To make sure only the recently active prospects get prioritized, Intent Score<\/em> comes with a 15 day rolling period. As time lapses, the score decays so you never waste time<\/strong> on a prospect who has lost intent. <\/p>\n\n\n\n Imagine this – You wake up. Head to work. <\/p>\n\n\n\n With a fresh, steaming mug of coffee in hand, you log in. You find a list of your hottest prospects<\/strong> with the cool flaming icons next to their names. Waiting for you. <\/p>\n\n\n\n Your whole day is sorted and organized – you know exactly who to call, who to personalize to & who to focus on. <\/strong>You achieve your outcomes with executing only the right activities. Not an ounce more.<\/p>\n\n\n\n Intent Score<\/em> makes prioritizing prospects effortless. In combination with Cadence Playbooks<\/strong><\/a>, it helps you perform relevant <\/strong>activities for every intent stage – <\/strong>high, medium and low. <\/p>\n\n\n\n\n
No Intent Vision<\/h2>\n\n\n\n
\n
Intent Score<\/h2>\n\n\n\n
\n
![\"Product](\"https:\/\/blog.klenty.com\/wp-content\/uploads\/2021\/05\/intent-score.png\")
How Intent Score changes the game<\/strong><\/h4>\n\n\n\n
What does Intent Score do for you?<\/strong><\/h4>\n\n\n\n
Winning with a strategy<\/strong><\/h4>\n\n\n\n