How Many Cold Emails To Send Per Day Without Triggering Spam Filters?<\/h2>\n\n\n\n
If you are an SDR with a new inbox and sending address, start by sending 10-20 cold emails per day<\/strong> to avoid getting penalized by the spam filter.<\/p>\n\n\n\n However, if you have an older inbox and sending address and a good email reputation, you can send over 100 emails daily<\/strong>, depending on your email service provider (ESP).<\/p>\n\n\n\n Popular ESPs like Gmail and Microsoft<\/strong> allow you to send different numbers of emails based on your organization\u2019s plan.<\/p>\n\n\n\n Gmail<\/strong> allows you to send 500 emails daily to up to 500 different recipients<\/a>. Plus, if you have a good reputation (decent open rates, being marked as ‘not spam,’ etc.), the ESP will trust you and deliver your message to your prospect’s primary inbox.<\/p>\n\n\n\n Suppose your company has opted for Google Workspace, the email limit is much higher, up to 2000 emails per day<\/strong>. That number is 1500 for multi-send emails<\/strong> and 500 for trial accounts.<\/strong><\/p>\n\n\n\n Microsoft Office 365<\/strong> has a maximum email limit of 10,000 recipients<\/a> per day for all its plans. Office 365 verifies your email’s authenticity using DomainKeys Identified Mail (DKIM)<\/strong> and Sender Policy Framework (SPF)<\/strong>. This ensures your emails reach the right inbox.<\/p>\n\n\n\n <\/p>\n\n\n\n Sales reps can easily send up to 100 emails per day<\/a> without attracting the attention of spam filters.<\/p>\n\n\n\n That said, the ideal number of cold emails you should send depends on your sales strategy. Ideally, you want to convert at least as many leads as the number of sales you make, preferably more. If you know your cold email conversion rate, you can calculate backward to arrive at the total number of leads.<\/p>\n\n\n\n So, your SDR team will need to send 12500 emails across 30 days or 416 per day.<\/p>\n\n\n\n Now if you have an SDR team of 4, each rep will send about 100 emails daily.<\/p>\n\n\n\n But don\u2019t just take our word for it. Here\u2019s how many emails top-performing SDRs send out daily<\/strong>.<\/p>\n\n\n\n Of course, take into consideration their average deal size and their average sales cycles as well. The number of emails you send a day will be fewer if your cold email campaigns have a highly targeted, niche set of audience. <\/p>\n\n\n\n Each industry has a unique appetite for cold emails. This depends on 2 things:<\/strong><\/p>\n\n\n\n For example, in the fast-paced and highly competitive technology industry, decision-makers typically receive a larger volume of cold emails<\/a>, sometimes up to 20 per day<\/strong>, and they check their emails several times a day. So, it makes sense to try to get in touch with them via email. <\/p>\n\n\n\n So, sending 100 well-crafted emails a day to multiple prospects can be more acceptable.<\/p>\n\n\n\n On the other hand, if you’re targeting the gaming industry with a young, tech-savvy audience, they’ll be more responsive to social media DMs than your cold emails, because that\u2019s where they live and communicate. <\/p>\n\n\n\n If you aren\u2019t sure how many emails to send to prospects in your target industry, ask these questions<\/strong>.<\/p>\n\n\n\n As discussed earlier, the number of cold emails you should send depends on how old your inbox is<\/strong>.<\/p>\n\n\n\n When you have a new sending address and a new inbox<\/strong>:<\/p>\n\n\n\n Here, you don\u2019t have a history of sending emails to vouch for you. So your internet service provider (ISP) assigns you a low sender reputation score, triggering the spam filter.<\/p>\n\n\n\n Now, if you send a large volume of emails, many of them could get marked as spam, lowering your reputation, and impacting your deliverability. Besides, once your email is flagged as spam, regaining the ESP’s trust and reaching your recipient’s inbox can be an uphill task, even with legitimate email copies.<\/p>\n\n\n\n So start small. Send only 10-20 targeted cold emails per day. If your email sending behavior is not suspicious, you can avoid setting off spam filters. That means higher email deliverability.<\/p>\n\n\n\n Couple this with a well-crafted cold email<\/a>, and you can improve your open rates<\/a>. (Our research suggests personalizing with your prospect\u2019s company name can get you a 20% higher open rate<\/strong>.) These efforts will help you establish trust with the ESP by showing your emails are valuable. And that builds a positive sender reputation.<\/p>\n\n\n\n Pro tip:<\/strong> Run your emails through a spam checker before sending them to boost deliverability. Litmus<\/a> has a spam testing tool to scan your emails across popular spam filters, allowing you to fix issues quickly.<\/p>\n\n\n\n When you have an older sending address<\/strong>:<\/p>\n\n\n\n Here, you most likely have an established sender reputation. So, even if you send out 100 cold emails daily, you don\u2019t risk landing in the spam-hole, given your higher sender reputation score.<\/p>\n\n\n\n Have a low sender reputation score despite having an older sending address? Damage control with these steps:<\/strong><\/p>\n\n\n\n If none of the above work (or you\u2019re short on time), get a new sending address.<\/p>\n\n\n\n Yes. And no.<\/p>\n\n\n\n You cannot send 50, 100, or 2000 emails at once using a standard ESP like Gmail. And especially not if you\u2019re changing your email-sending behavior from 20 to 2000 all in a week. Reason? You\u2019ll attract suspicion from the ESP, and your carefully crafted cold emails will wind up in the junk. <\/p>\n\n\n\n Instead, you can use a cold emailing tool like Klenty<\/strong> to send up to 500 emails<\/strong> out at random intervals. This way, your email activity doesn\u2019t draw unwanted attention.<\/p>\n\n\n\n P.S: The key to sending bulk emails while avoiding email spam filters<\/a> is changing your email-sending behavior gradually before deploying a bulk cold email effort. This brings us to our next tactic:<\/p>\n\n\n\n Warming up your inbox<\/strong><\/p>\n\n\n\n Sending emails at lower limits first and gradually increasing volume does 3 things:<\/p>\n\n\n\n But how?<\/em><\/p>\n\n\n\n When you warm up your inbox, you send 10-20 sales emails, preferably to your friends, colleagues, or prospects who know you or your product. These people are more likely to open your emails, so your ESP understands that your emails are valuable to your recipients.<\/p>\n\n\n\n Doing this over and over improves your sender reputation.<\/p>\n\n\n\n Pro-tip 1: <\/strong>You can track your sender reputation using a tool like Sender Score<\/a>.<\/p>\n\n\n\n Pro-tip 2<\/strong>: You can ask your email recipients to add your emails to their inbox if they land in the spam folder too.<\/p>\n\n\n\n ESPs and ISPs will now view your better sender reputation and deliver emails straight to the email inbox. Ergo, better deliverability.<\/p>\n\n\n\n Above all, a better presence in your prospect\u2019s inbox will automatically translate into better open rates if you follow the best practices for cold emailing.<\/p>\n\n\n\n Continue this practice for 10 to 12 weeks to warm up your new email account<\/a>. Or use a tool like Warmup Inbox<\/a> to automate this entire process.<\/p>\n\n\n\n If you use a tool, check the following:<\/p>\n\n\n\n With your inbox warmed up and email addresses verified, you’re halfway there. Here are some more things to tick off the checklist:<\/p>\n\n\n\n If your idea of sending bulk emails is to blast the same message to every last prospect on your email list, you’re bound to be blacklisted.<\/p>\n\n\n\n Segment your prospects<\/strong> into groups with similar interests, pain points, industries, locations, etc. This way, you can ensure they receive just the information they want. Such targeted emails increase your engagement and keep your prospects from hitting spam.<\/p>\n\n\n\n If you\u2019re using a CRM, you can quickly segment your buyers with these steps:<\/p>\n\n\n\n Finally, segment your contacts to create a cold email list.<\/p>\n\n\n\n When your mail servers see many of your emails remain unopened, it sends any new emails straight to spam. Not to mention a high email bounce rate that further affects your reputation. This, coupled with sending 2000 emails per day, is enough to frame you as a serial spammer.<\/p>\n\n\n\n To do this:<\/p>\n\n\n\n And if those methods don\u2019t work, strike those prospects\u2019 details off your list. If you use Klenty to connect to your Gmail or Outlook account, then this will be taken care of. But if you are setting up an SMTP server on a dedicated IP<\/strong> using a service provider like Sendgrid, Rackspace, or any proxy servers<\/a>, then pay attention. You need to add the appropriate SPF and DKIM records and verify ownership of your domain, so the recipient can trust the emails sent by you.<\/p>\n\n\n\n Before setting up your cold email campaign, you have to set up your email infrastructure<\/a>, because even if you\u2019ve personalized all your emails and targeted the right prospects, you can still get filtered out by spam filters.<\/p>\n\n\n\n Sending 1000 emails at one go doesn\u2019t mean you cannot personalize your emails. Cold emailing tools like Klenty<\/a> allow you to do the basics, like name and company-level personalization and other powerful personalizations.<\/p>\n\n\n\n Remember, the more relevant your content is to the prospect, the less likely your prospects will mark you as spam.<\/p>\n\n\n\n A high-quality cold email tool<\/a> can send a large volume of personalized cold emails. All you need to do is follow these steps.<\/p>\n\n\n\n And there you have it\u2014the secret recipe to sending cold emails at scale and crushing your daily quota. All you need is a strategic approach, a pinch of automation, and a solid understanding of your ESP\u2019s guidelines. And you’ll be well on your way to sending 100s, even 1000s of emails without upsetting the algorithms.<\/p>\n\n\n\n Paul has been tasked with sending cold emails to rope in new leads. He gives it a lot of thought and comes up with a supposedly unbeatable strategy to crush his quota: More cold emails = more possible responses = more leads. Paul has a doomed plan. Thanks to spam filters, sending out too many […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_title":"How Many Cold Emails To Send Per Day?","rank_math_description":"To get higher responses, sales reps have to send at least 100 cold emails per day. But you shouldn\u2019t do it from day 1. Read on to find out how to do it.\n","footnotes":""},"categories":[27],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","hentry","category-cold-email"],"_links":{"self":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/2872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":38,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":20465,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/2872\/revisions\/20465"}],"wp:attachment":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How Many Cold Emails To Send Per Day as a Sales Rep?<\/strong><\/h2>\n\n\n\n
![\"cold](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/06\/Frame-21247-1.webp\")
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How To Determine the Number of Cold Emails To Send?<\/strong><\/h3>\n\n\n\n
1) Your Target Industry<\/strong><\/h4>\n\n\n\n
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2) How Long You Have Been Sending Cold Emails<\/strong><\/h4>\n\n\n\n
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Can I Send 50, 100, 500, or 2000 Emails at Once?<\/strong><\/h2>\n\n\n\n
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How To Send 1000 Emails at Once?<\/strong><\/h2>\n\n\n\n
1) Segment Your Prospect List<\/strong><\/h3>\n\n\n\n
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2) Eliminate Inactive Emails<\/strong><\/h3>\n\n\n\n
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Now, if you use an email sequence software<\/a> to automate your cold email campaigns<\/strong>, check if your tool offers the list scrubbing feature. These days, services like Reoon<\/a> also clean your email lists.<\/p>\n\n\n\n3) Set Up Your Email Infrastructure<\/strong><\/h3>\n\n\n\n
4) Personalize Your Email<\/strong><\/h3>\n\n\n\n
5) Use a Cold Email Tool<\/strong><\/h3>\n\n\n\n
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Crack the Code to Your Perfect Daily Quota<\/strong><\/h2>\n\n\n\n
Resources You’ll Love <\/strong><\/h2>\n\n\n\n
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