Why Follow-up After a Webinar?<\/h2>\n\n\n\n
Webinars attract high-quality leads. These are individuals who are interested in your niche and your product. They\u2019re actively looking for a solution your company can provide. This shoots up their chances of converting into paying customers. <\/p>\n\n\n\n
And so, leaving them high and dry after a dazzling webinar is like ending a roller coaster ride right before it plunges down that heart-pounding drop.<\/p>\n\n\n\n
Radek Sadurski<\/a>, Enterprise Team Manager at ClickMeeting<\/strong>, a platform for hosting webinars, puts this better: \u201cFollow-ups done right are as vital as running a webinar itself. Creating a thoughtful webinar follow-up email campaign will help you to stay in touch with your leads<\/em>.\u201d <\/strong> <\/p>\n\n\n\n Expecting them to reach out and sign up for your offerings on their own is wishful thinking. They need a guide, and that guide presents itself in the form of a post-webinar follow-up email. Crafting the right follow-up email<\/a> can work wonders in engaging your leads. This can come handy to send your webinar attendees further down the sales funnel. <\/p>\n\n\n\n But why email? Why not a text or a call? That\u2019s because 57%<\/strong> of webinar registrations come from email<\/a>.<\/p>\n\n\n\n Emailing is one of the most effective ways of getting leads to sign up for your webinar.<\/strong> So why not leverage it to take their customer journey forward and increase webinar conversions too?<\/p>\n\n\n\n But crafting the best webinar follow-up email is an art. You must carefully reinforce key insights, address any lingering questions, and drive further engagement. The webinar email follow-up process starts with a simple thank you message, <\/strong>which goes out immediately after the webinar on Day 1\u2014the same day after the webinar. <\/p>\n\n\n\n Webinar follow-up emails thanking the recipient for attending are often overlooked, but their importance can\u2019t be stressed enough. Sending these follow-up emails shows that you care about the attendee and what they think. Further, it allows you to add a personal touch and create a one-to-one connection with them.<\/strong><\/p>\n\n\n\n Here\u2019s a webinar follow-up email template thanking attendees for making it to the webinar:<\/p>\n\n\n\n You promised your lead a recording. It\u2019s time to deliver. The next follow-up email should ideally go out on Day 2\u2014a day after the webinar. <\/p>\n\n\n\n In this email, thank your lead for participating, summarize the webinar quickly, and attach the recording link. This is also the right time to encourage them to book a demo.<\/strong> <\/p>\n\n\n\n Let\u2019s take a look at a template for a webinar follow-up email containing a recording link. <\/p>\n\n\n\n A webinar follow-up email requesting feedback is a great way to re-engage with participants and keep your webinar from slipping into the abyss. Not to forget, it gives you an opportunity to truly learn how your leads feel and what you can do to increase webinar conversions. You can also offer them an incentive for completing the feedback form. <\/strong><\/p>\n\n\n\n Try and schedule this around 3 days after your webinar.<\/strong> That way, it will still be fresh in your lead\u2019s mind and, if not, will definitely bring it to the fore again. <\/p>\n\n\n\n Here\u2019s a template you can use:<\/p>\n\n\n\n Around Day 5 after the webinar, you can schedule a post-webinar follow-up email with additional resources. These resources could be e-books, case studies, online courses, free tools,<\/strong> or anything directly linked to your webinar and can help further its impact. Make sure these are value additions and relevant to your lead\u2014the last thing you might want to do is spam them with irrelevant content.<\/p>\n\n\n\n Here\u2019s a webinar follow-up email example to help you get this right:<\/p>\n\n\n\n If a lead attends one webinar of yours, chances are they\u2019ll be open to signing up for future events. This webinar follow-up email is essentially an invitation to an upcoming webinar. It should contain all relevant details, including the topic, date, time, hosts, and the sign-up link, along with a succinct summary of what the participants can expect to gain. A word of caution: Make sure the new webinar is relevant to them and their stage in the buyer journey. Otherwise, your prospects might simply mark you as spam and derail your efforts. <\/p>\n\n\n\n Let\u2019s take a look at a webinar follow-up email sample that you can use.<\/p>\n\n\n\n The last 5 webinar follow-up email templates cover the leads that attended the webinar. But what about those that didn\u2019t? You can\u2019t let those leads go cold.<\/p>\n\n\n\n Following up with non-attendees allows you to re-engage them.<\/strong> Say you missed them at the recent webinar and share the recording link. These follow-up emails should ideally go out the day after the webinar is scheduled. <\/p>\n\n\n\n Let\u2019s take a look at a non-attendee webinar follow-up email sample.<\/p>\n\n\n\n The above-discussed webinar follow-up email templates will help you drive webinar conversions by gently nudging your prospect further down the sales funnel. But to make these templates a winner, you must master these 5 essential elements:<\/strong><\/p>\n\n\n\n Subject lines<\/a> are your email\u2019s first impression. If you don\u2019t give your prospect a reason to open your email, no matter what your email is about, it\u2019s not seeing the light of day.\u00a0<\/p>\n\n\n\n Chase Dimond<\/a>, sales email expert, says, \u201c<\/strong>An okay email with a great subject line will outperform a great email with an okay subject line<\/strong><\/em>, <\/em><\/strong>every time.\u201d<\/em> <\/p>\n\n\n\n So, how do you make a great webinar follow-up email subject line? The best way is to personalize it by using the prospect\u2019s name, company name or addressing the prospect\u2019s pain points in the subject line.<\/p>\n\n\n\n Personalized subject lines stand out in your prospect\u2019s inbox. They are more likely to open an email that directly addresses them. Our research finds that personalized subject lines<\/a> have a 19.02% higher open rate<\/strong> over non-personalized ones.\u00a0<\/p>\n\n\n\n Long emails are boring and put off the reader at the onset. They won\u2019t read all the way till the end to check if your email has value. They\u2019ll drop it right away. <\/p>\n\n\n\n So, keep your webinar follow-up emails short and concise. Respect your prospect\u2019s time, and you\u2019ll be rewarded for it. <\/p>\n\n\n\n Kyle Coleman<\/a>, SVP, Marketing at Clari, says, \u201cKeep them short, and personalize the first line of your email to maximize opens & replies<\/em>.\u201d<\/strong><\/p>\n\n\n\n A good thumb rule is to keep them below 150 words,<\/strong> including the salutation and the email sign-off.<\/a><\/p>\n\n\n\n Your prospect took time out of their busy schedule to attend your webinar. Let them know you appreciate it. Thanking them for participating is also a gesture of goodwill<\/strong> and lets you start the conversation on a positive note. <\/p>\n\n\n\n Plus, it allows you to connect on a more personal level and shows you value their time and effort. <\/p>\n\n\n\n A CTA is a must in all your follow-up emails for webinars. These emails are aimed at moving the prospect further down the sales funnel. This requires you to show the way. <\/p>\n\n\n\n Having a strong call to action<\/a> lets prospects know what their next step should be after reading your email. As you\u2019ll see from the templates above, each webinar follow-up email informs the prospect of what\u2019s expected from them\u2014from signing up for a demo to registering for a new webinar.<\/p>\n\n\n\n However, make sure you don\u2019t come off as too pushy or sales-y.<\/strong> CTAs like \u2018Lets connect at 11 am tomorrow\u2019 or \u2018Sign up today!\u2019 can annoy the lead. The ultimate choice is theirs, so simply suggesting the next course of action is enough.<\/p>\n\n\n\n Let\u2019s say you did everything right, and your lead is ready to make the purchase. But there\u2019s one small doubt they want clarified. If you didn\u2019t include your contact details in the email, what should they do? They won\u2019t wait for you to somehow stumble on their predicament and offer insight. They\u2019ll probably go to someone who can address their concerns, and you might lose the sale. <\/p>\n\n\n\n To avoid this, remember to include all contact information <\/strong>in all emails. Your company name, address, phone number, email address, social media handles, etc., everything must be available in your email signature for the lead to reach out in case of any concern. <\/p>\n\n\n\n The 5-ingredient recipe to the ultimate webinar follow-up email and the 6 killer templates are sure to hold you in good stead. But it\u2019s important to remember that there is no one-size-fits-all solution to nurturing your prospects down the sales funnel. <\/p>\n\n\n\n You need to customize these templates to suit your business and audience to increase webinar conversions. And the best way to nail the perfect follow-up email template is by A\/B testing.<\/a> It helps you learn which emails are getting the job done and which ones are falling short. And by comparing different versions of the same email, you can also identify why.\u00a0<\/p>\n\n\n\n So, give A\/B testing a try and start building a winner webinar email sequence! <\/p>\n\n\n\n Start sharing reminders within a week before the webinar, as 59% of registrations occur during this time.<\/strong> However, you must find a balance between spamming your leads and making sure you leave no stone unturned to remind them about the webinar.\u00a0<\/p>\n That said, we\u2019d recommend maintaining a constant stream of reminders up until an hour before the webinar.\u00a0<\/p>\n\n<\/div>\n<\/div>\n Here are the 5 essential elements of writing a good follow-up email after a webinar:\u00a0<\/p>\n – Craft a compelling subject line Webinars attract high-quality leads that are interested in your niche and your offering. But as these are group events, you can\u2019t give each participant their due attention. Leaving them high and dry once it\u2019s over can undo all that the webinar achieved\u2014convincing leads you have the solution to their problem.\u00a0<\/strong><\/p>\n Webinar follow-up emails tackle this issue. They help you re-engage these leads by initiating a more personal contact.\u00a0<\/p>\n\n<\/div>\n<\/div>\n Here are some webinar follow-up email subject lines you can use:<\/p>\n – {prospect}, thanks for attending {webinar}! You\u2019ve spent weeks, if not months, preparing for the webinar. And it\u2019s a winner. You\u2019ve been able to successfully engage your audience while building their interest in your product. It\u2019s all done and dusted, right? Nope, not even close. Any SDR worth their salt will argue that losing momentum right now might undo all your […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_title":"6 Webinar Follow-up Email Templates To Boost Conversions","rank_math_description":"Don\u2019t leave your leads high and dry after a successful webinar. Send a webinar follow-up email the same day with 5 essential elements to drive conversions.\r\n","footnotes":""},"categories":[25],"tags":[],"class_list":["post-4636","post","type-post","status-publish","format-standard","hentry","category-follow-up-email"],"_links":{"self":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/4636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/comments?post=4636"}],"version-history":[{"count":26,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/4636\/revisions"}],"predecessor-version":[{"id":19492,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/4636\/revisions\/19492"}],"wp:attachment":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/media?parent=4636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/categories?post=4636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/tags?post=4636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Visual](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/07\/top-promotional-channels-1024x669.webp\")
<\/figure>\n\n\n\n
To get you started, here\u2019s our ultimate webinar email sequence to nurture your leads and maximize your webinar\u2019s ROI. <\/p>\n\n\n\n6 Templates to Craft Compelling Webinar Follow-up Emails<\/h2>\n\n\n\n
1. Thank You Email After the Webinar<\/h3>\n\n\n\n
![\"Visual](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/07\/thank-you-webinar-follow-up-mail-1024x597.webp\")
<\/figure>\n\n\n\nSubject line: {prospect}, Thanks for attending {webinar}!\n\nHi {prospect},\n\nThank you for attending our webinar on {webinar topic} today. It was a pleasure to have you, and we hope you found it an enriching and inspiring session that helps you achieve {webinar intent}.\n\nIn case you missed anything or want to revisit what we discussed today, we\u2019ll be sharing a recording soon for you to go over leisurely. \n\nPlease feel free to reach out to {contact details} if you have any questions. Thanks once again for joining us!\n\nHave a great day,\n\n{name}\n\n{designation}\n<\/code><\/pre>\n\n\n\n2. Follow-up Email With Recording Link<\/h3>\n\n\n\n
Subject line: {prospect}, as promised: {webinar} recording\n\nHi {prospect},\n\nWe\u2019re grateful you took out the time to attend our webinar on {webinar topic}. For a quick recap, here\u2019s what we discussed yesterday. \n\n- {takeaway 1}\n- {takeaway 2}\n- {takeaway 3}\n\nWe\u2019re also excited to share that the webinar recording is now ready for you. Access the recording here.\n\nNow, you can revisit our webinar anytime you like! And even share it with colleagues and friends if you wish to. \n\nIf you\u2019re curious about {solution name} after this webinar, we\u2019ll be happy to schedule a demo for you. Let us know at {your email address}!\n\nHave a great day,\n\n{name}\n\n{designation}\n<\/code><\/pre>\n\n\n\n3. Follow-up Email Asking For Feedback<\/h3>\n\n\n\n
Subject line: {prospect}, penny (or more) for your thoughts about {webinar}?\n\nHi {prospect},\n\nWe hope you enjoyed our webinar on {topic}. You can catch the recording here.\n\nTo ensure we keep producing quality webinars and address such topics effectively, we\u2019d request you to fill out a short feedback form. Gaining your valuable input on the webinar will help us identify areas of improvement and better tackle any impediments you might have faced. \n\nAs a token of our appreciation, we\u2019d like to offer you an exclusive {giftcard\/coupon} for sharing your feedback and helping us enhance our webinar experience. \n\nPlease complete the feedback form here. \n\nThanks a lot in advance!\n\nHave a great day,\n\n{name}\n\n{designation}\n<\/code><\/pre>\n\n\n\n4. Post-Webinar Email With Bonus Resources<\/h3>\n\n\n\n
Subject line: {Prospect}, ready to expand your mind after {webinar}?\n\nHi {prospect},\n\nWe hope you found our webinar helpful. We\u2019d like to thank you again for your participation, which has made it such a success! We're getting great feedback from people like you so far. \n\nComing to why we knocked on your door today\u2014we have some resources that\u2019ll help you get the most out of the webinar. Definitely check these out if you\u2019re curious:\n\n- {blog}\n- {e-book}\n- {recording of the previous webinar} \n\nFor a quick recap, here\u2019s what we discussed during our session: \n\n- {takeaway 1}\n- {takeaway 2}\n- {takeaway 3}\n\nThe insightful Q&A session made the webinar even better, with in-depth discussions into how to drive {specific} ROI, tackle {pain points}, and reduce wastage of {specific} resources. You can catch the webinar recording here. \n\nLastly, if you want to give {your solution name} a whirl, feel free to request a demo or contact our sales team here.\n\nHave a great day,\n\n{name}\n\n{designation} \n<\/code><\/pre>\n\n\n\n5. Invitation Email for Your Future Webinars<\/h3>\n\n\n\n
Schedule this email 2 to 3 weeks before the webinar, as 13% of webinar registrations<\/strong> occur during this period, according to a study by GoToWebinar.<\/p>\n\n\n\nSubject line: {prospect}, we\u2019re back! Save the date!\n\nHi {prospect},\n \nWe hope you enjoyed {webinar title} you attended on {webinar date}. As the adage goes, all good things must come to an end. But that\u2019s not the case with us!\n\nWe\u2019re back with an exciting new webinar that is sure to help you with {webinar benefit}! \n\nHere is all you need to know about this new session: \n \nWebinar Topic: {topic} \n\nHost: {name}, {role} at {host\u2019s company}\n\nDate and Time: {date}, {time} {time zone} \n \nYou\u2019ll also get a chance to pick our host\u2019s brain in the interactive Q&A session that follows! So don\u2019t miss out! Register for the webinar here. \n\nHope to see you there!\n\nHave a great day,\n\n{name}\n\n{designation}\n<\/code><\/pre>\n\n\n\n6. Following Up With Non-Attendees<\/h3>\n\n\n\n
Subject line: {prospect}, missed you at our webinar!\n\nHi {prospect},\n\nWe noticed you had signed up for {webinar topic}, but you didn\u2019t make it to the webinar yesterday. So, we took it upon ourselves to bring you up to date with what you missed. \n\nHere\u2019s the recording link that you can go over when you get a chance. \n\nIf you have any questions about the webinar or how {your company} can help {prospect\u2019s company}, we\u2019d love to schedule a one-on-one call with you. \n \nReply to this email, and we\u2019ll get in touch with you right away! \n \nHave a great day,\n\n{name}\n\n{designation}\n\n<\/code><\/pre>\n\n\n\n5 Essential Elements for Successful Webinar Follow-up Emails<\/h2>\n\n\n\n
1. Personalize Email Subject Lines<\/h3>\n\n\n\n
![\"Email](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/07\/Personalized-Subject-Lines-1024x638.webp\")
<\/figure>\n\n\n\n2. Keep the Email Short and Crisp<\/h3>\n\n\n\n
3. Always Thank the Recipient for Attending the Webinar<\/h3>\n\n\n\n
4. Include a Strong CTA<\/h3>\n\n\n\n
5. Include Your Company\u2019s Contact Information<\/h3>\n\n\n\n
Before You Go\u2026<\/h2>\n\n\n\n
Resources You\u2019ll Love:<\/h2>\n\n\n\n
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FAQs<\/h2>\n\n\n
1. When Should I Send a Webinar Reminder Email?<\/h3>\n
2. How Do You Write a Follow-up Email After a Webinar?<\/h3>\n
– Keep the email short, ideally under 150 words
– Thank your prospect for attending the webinar
– Add a strong CTA to encourage them to take an action
– Include your contact information to help them reach you<\/p>\n\n<\/div>\n<\/div>\n3. Why Send a Follow-up Email After Webinar Attendance?<\/h3>\n
4. What Are the Subject Lines We Can Use in a Webinar Follow-up Email?<\/h3>\n
– {prospect}, as promised: {webinar} recording
– {prospect}, penny (or more) for your thoughts on {webinar}?
– {prospect}, ready to expand your mind after {webinar}?
– {prospect}, we\u2019re back! Save the date!\u00a0
– {prospect}, missed you at our webinar!<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"