How often did you say \u201cumm\u201d or \u201cyou know\u201d on your last outbound sales call? Don\u2019t worry, you\u2019re not alone. <\/p>\n\n\n\n
Every outbound sales calling newbie has been there. Take it from top-performing SDR, Nikita Solberg,<\/strong><\/p>\n\n\n\n \u201c\u2018My very first cold call \u2013 I was probably crying! It definitely had a lot of \u201cums,\u201d definitely had a lot of \u201cI don\u2019t know what to say next.\u201d<\/em>\u2019<\/p>\n\n\n\n So, how do you tackle this? With outbound sales calls script samples! After all, when a whopping 57% of C-suite executives prefer phone calls over other channels of communication, you can\u2019t afford to go wrong with them. These nifty little guides help you stay focused, eloquent, and confident during your sales outreach, ensuring you get more meetings booked.<\/p>\n\n\n\n Here are 10 outbound sales call script samples<\/strong> that will help you get your foot in the door. <\/p>\n\n\n\n Outbound sales calls are cold. You\u2019re essentially contacting a stranger, and they will naturally be a little hostile or, at the very least, guarded about what you\u2019re offering. <\/p>\n\n\n\n But mentioning a mutual connection reduces the strangeness<\/strong> of cold calls<\/a>. Your prospect will be more open to listening to someone who is reaching out to them through someone they already know, rather than a complete stranger. <\/p>\n\n\n\n This can amp up your meeting bookings by 70%<\/a>, helping you close deals faster.<\/p>\n\n\n\n Let\u2019s look at an outbound referral call script example when you\u2019re reaching out through a referral.<\/p>\n\n\n\n Outbound Sales Call Script Sample for Referral Calls<\/strong><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n Let\u2019s be honest. How often do you actually pick up the phone when a random number pops on the screen? If someone really wanted to reach you, wouldn\u2019t they drop a text instead?<\/p>\n\n\n\n Your prospects feel the same way. So, chances are you\u2019re going to speak to more recording machines than real, breathing people. This is why you must have the perfect outbound call script optimized for voicemail.<\/strong> <\/p>\n\n\n\n But what goes into a voicemail outbound call script<\/a>? For starters, they must be short (you\u2019ve got only 30 seconds<\/strong> to make your case). Next, it should give the prospect all the necessary details without revealing too much. And lastly, drop your contact details. How else will they get back to you?<\/p>\n\n\n\n Let\u2019s put theory to the test and look at our next outbound sales call script sample. <\/p>\n\n\n\n Outbound Sales Call Script Sample When Dropping a Voicemail<\/strong>:<\/strong><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/strong><\/p>\n\n\n\n So, you personalized your voicemail, stuck to the script, and left a quick reminder. But there\u2019s no word from the prospect. Is it time to close the lid on this lead? Not quite so.<\/p>\n\n\n\n Persistence is key in outbound sales calls. Your prospects are busy people who haven\u2019t sought you out. And so, it\u2019s only natural that they might not be too eager to chat with you. But, take inspiration from Celine Dion, and go on<\/em>.<\/p>\n\n\n\n Here\u2019s an outbound sales call script sample for voicemail follow-up.<\/p>\n\n\n\n Outbound Sales Call Script Sample When Following Up on Voicemail: <\/strong><\/strong><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n In the world of outbound sales<\/a>, scoring appointments is the golden ticket to success. It’s the moment when you transform a mere conversation into a valuable opportunity. But this highly depends on your prospect\u2019s buying intent. How close are they to making a decision?<\/p>\n\n\n\n If they\u2019ve just started researching, getting them to book an appointment might be the fastest way to lose them. Alternatively, if they\u2019re desperate for a solution or are ready to see your product in action, a request for a meeting is exactly what they want to hear. <\/p>\n\n\n\n So, you need to be mindful of where your prospect stands. And that\u2019s what makes this outbound sales call script sample so crucial. <\/p>\n\n\n\n Let\u2019s look at what an optimized outbound cold calling script looks like. <\/p>\n\n\n\n Outbound Sales Call Script Sample for Setting Appointments:<\/strong><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n Promotional outbound call scripts are a great way to build hype and get your prospect\u2019s attention<\/strong> with limited-time offers. No one wants to miss out on a deal that gets them more for less. Not to forget, it can help you build FOMO. Convince your prospect they\u2019re going to miss out on something that their competitors might benefit from, and you\u2019ve got their ear. <\/p>\n\n\n\n Our next outbound sales call script sample shows you how you can make promotional sales calls and take your prospect further down the sales funnel. <\/p>\n\n\n\n Outbound Sales Call Script Sample for Promotional Calls:<\/strong><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n Reaching your prospect is not always a breeze. Sometimes, you might have a hurdle in the form of a gatekeeper. <\/p>\n\n\n\n Prospects might have someone to filter their calls and restrict access to them. These could be receptionists, personal assistants, or junior staff. <\/p>\n\n\n\n And since your goal is to reach the decision-making prospect, you need to know how to effectively maneuver around them.<\/strong> <\/p>\n\n\n\n So, how do you get past the gatekeeper<\/a> and get to your prospect? With this killer sales call script example.<\/p>\n\n\n\n Outbound Sales Call Script Sample When Faced With a Gatekeeper:<\/strong><\/p>\n\n\n\n Scenario 1: Gatekeeper connects you with the prospect.<\/strong><\/p>\n\n\n\n Hi {prospect}, I\u2019m {name} from {company}\u2026<\/em> (conversation continues)<\/p>\n\n\n\n That\u2019s the best-case scenario. But more often than not, it\u2019s the next scripts you\u2019ll have to employ to make your way to the decision-making prospect. <\/p>\n\n\n\n Joel Thomas, a top-performing SDR at Almabase, says,<\/p>\n\n\n\n \u201cI feel that we shouldn\u2019t be disingenuous, you shouldn\u2019t tell them lies because they can see through that. It\u2019s their entire job to keep salespeople out.\u201d<\/p>\n\n\n\n Further, he advises SDRs should build a rapport with the gatekeeper, after all, they decide whether you get an audience with the king. You need to convince them to get into the hall.<\/p>\n\n\n\n \u201cEventually, they\u2019ll sort of at least drop a message with your decision-maker\u201d <\/p>\n\n\n\n Now, let\u2019s see how you can tackle gatekeepers effectively. <\/p>\n\n\n\n Scenario 2: Gatekeeper can\u2019t connect you.<\/strong><\/p>\n\n\n\n Oh, all right. May I know when would be the right time to call {prospect name}?<\/em><\/p>\n\n\n\n (Gatekeeper shares information)<\/p>\n\n\n\n Great, thanks a lot {gatekeeper}. I\u2019ll leave my contact information with you and reach out to {prospect} at {specific time} tomorrow. Have a great day!<\/em><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n The purpose of a sales discovery call<\/a> is to gather all the nitty-gritty about the lead. Sure, you might have some lead scoring and basic information about them, but this call is all about understanding how they think, what they are struggling with, and how best you can pitch to them.<\/strong><\/p>\n\n\n\n The trick is to ask as many leading questions as you can. If you ask yes\/no questions, you\u2019ll only learn one thing from them. But if you ask open-ended questions like- \u201cWhat are your top challenges right now\u201d, you\u2019re making them talk and gaining insight into how they think, their priorities, and most importantly, what\u2019s going to get them in the bag. <\/p>\n\n\n\n But everything has a process. And before you get to leading questions, you need to break the ice. And that\u2019s best done with right\/wrong questions. Let us explain. <\/p>\n\n\n\n Try asking your prospect questions like- \u201cI believe you\u2019re using {specific company} CRM. Am I right?\u201d.<\/p>\n\n\n\n Questions like this show you\u2019ve done your homework and open routes for you to steer the conversation to.<\/p>\n\n\n\n Let\u2019s look at an outbound sales call script sample that can help you learn more about your lead.<\/p>\n\n\n\n Outbound Sales Call Script Sample for A Discovery Call:<\/strong><\/p>\n\n\n\n Template Credits: Gong<\/a><\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n Taking a multi-channel approach helps you stay on your prospect\u2019s mind<\/strong> and helps nurture interest, and trust to eventually book a meeting with you. <\/p>\n\n\n\n And so outbound sales calls may not always be the first time you\u2019re contacting your prospect. You could have shot them an email, met them at an event, or even reached out on social media previously. <\/p>\n\n\n\n And so, these calls are no longer cold. They already know a bit about you, what you\u2019re offering, and how it can help them. But they\u2019re yet to act on it. <\/p>\n\n\n\n So these outbound call scripts are slightly different from others on this list. Let\u2019s take a look at how you can take your prospect forward with a warm outbound sales call script sample.<\/p>\n\n\n\n Outbound Sales Call Script Sample for A Warm Call:<\/strong><\/p>\n\n\n\n Why Is This Outbound Sales Call Script Example Effective?<\/strong><\/p>\n\n\n\n You\u2019ve had a successful appointment, conducted a demo, and everything is on track. But your prospect seems to be hesitating, or at the very least, taking it slower than you\u2019d like. What\u2019s to be done? <\/p>\n\n\n\n You need to be tactful in approaching them and nudging them forward. After all, hurrying your prospect can jeopardize everything you\u2019ve achieved so far. <\/p>\n\n\n\n Further, ensure you have an understanding tone and avoid guilt-tripping your prospect<\/strong>. Making them feel as if they didn\u2019t hold up their end of the bargain is only going to leave a sour taste in their mouth. <\/p>\n\n\n\n Here\u2019s an outbound sales call script sample to help.<\/p>\n\n\n\n Post-Interaction Outbound Sales Call Script Sample:<\/strong><\/p>\n\n\n\n Scenario 1: Prospect says yes<\/strong><\/p>\n\n\n\n Oh, could you tell me more?<\/em><\/p>\n\n\n\n (Prospect responds, and the conversation continues)<\/p>\n\n\n\n Scenario 2: Prospect says no<\/strong><\/p>\n\n\n\n In that case, we\u2019re offering a limited-time deal on {solution}. You could avail this offer this week itself!<\/em><\/p>\n\n\n\n (Prospect responds, and the conversation continues)<\/p>\n\n\n\n Why Is This Outbound Call Script Effective?<\/strong><\/p>\n\n\n\n Not all prospects will convert. You already know that. But if you\u2019re hanging onto a prospect with little to no hope, you\u2019re wasting time and effort you could have otherwise spent on more hopeful leads. <\/p>\n\n\n\n So, if you’ve been chasing the prospect for months with no response, here’s a final-attempt call script sample to determine if it\u2019s time to let them go. <\/p>\n\n\n\n Final Attempt Outbound Sales Call Script Sample for Voicemail:<\/strong><\/p>\n\n\n\n Why Is This Outbound Call Script Example Effective?<\/strong><\/p>\n\n\n\n These 10 outbound sales call scripts are just your jumping-off points. After all, you know your prospects best. So go ahead and tweak, edit, or even rewrite these outbound sales call script examples to suit your target audience better. <\/p>\n\n\n\n But wait, there\u2019s more. These effective outbound call scripts can help your sales team amp up their sales calling game. But to make the most of your outbound calling efforts, it\u2019s time to bring in a multi-channel outbound sales software<\/a> like Klenty. <\/p>\n\n\n\n Its one-click dialer<\/a> helps sales reps make calls directly from the browser<\/strong> and the call notes facility allows them to jot down important notes instantly<\/strong>. SDRs can now rest assured that they retain all information from calls while saving time and effort.<\/p>\n\n\n\n Further, its call reporting feature lets you measure your team\u2019s performance and gain valuable insights into your operations.<\/p>\n\n\n\n So, perfect your outbound call scripts with these samples and watch the graph shoot upwards with Klenty<\/a>. <\/p>\n\n\n\n For an effective outbound sales call script, you need to keep the following three points<\/strong> in mind.\u00a0 Always start your outbound sales call with a strong opener. These set the tone for your call, and can be the difference between booking a meeting and getting hung up on. Make sure these are attention grabbing without disrespecting the prospect\u2019s time. Here are some examples:<\/strong><\/p>\n – Hi, this is {name} from {company name}, You might remember me from {previous interaction} on {date}. How have you been?1. Referral Outbound Sales Call Script<\/strong><\/h2>\n\n\n\n
Hi {prospect}, \n\nThis is {name} from {company name}.\n\n{referral} suggested I give you a call. We\u2019ve helped them integrate our solution to improve their sales management, and they\u2019ve seen some great results. Is this a good time to speak?\n\n(Prospect says yes)\n\nAwesome. I\u2019d like to start by getting to know your needs a little better and see what we can do to help you. Does that work?\n\n(Prospect says yes)\n\nGreat, firstly {prospect} I\u2019d like to know\u2026 (continue the conversation)<\/code><\/pre>\n\n\n\n\n
2. Crafting an Engaging Voicemail Script<\/strong><\/h2>\n\n\n\n
Hi {prospect},\n\nI\u2019m {name] from {company name}.\n\nI just read your recent post on LinkedIn about {pain point}. I think we can help. We\u2019ve just seen great results working with {competitor}. Call me back at {contact number}, and we can discuss how we can do the same for you! \n\nAgain, this is {name}, from {company name}, {contact number}.<\/code><\/pre>\n\n\n\n\n
3. Outbound Sales Call Script Sample for Voicemail Follow-up<\/strong><\/h2>\n\n\n\n
Hi {prospect},\n\nThis is {name} from {company name}. I can\u2019t seem to catch you! Hopefully, this time\u2019s a charm. Anyway, I\u2019m following up on the message I left you on {previous voicemail date}. I was hoping we could connect and discuss how our solution can help you tackle {pain point} better.\n\nLet's hop on a quick chat to discuss more. Here's my number {contact number}. Again, it's {name} with {company name} calling from {contact number}.<\/code><\/pre>\n\n\n\n\n
4. Script for Setting Appointments<\/strong><\/strong><\/h2>\n\n\n\n
Hi {prospect}\n\nThis is {name} from {company}. I hope I\u2019m not catching you at a bad time.\n\n(Prospect says no)\n\nGreat, So I noticed you left a review on G2 about your current {solution} provider. It seems you were not able to achieve {desired result} because of {problem they were facing with the competitor}. Am I right?\n\n (Prospect says yes)\n\nHmm, I see. You know, this isn\u2019t the first time I\u2019ve heard it. Many of our customers who migrated from {competitor} faced the same issue. So, how are you dealing with {pain point} right now? Are you looking for a new tool?\n\n(Prospect opens up about their current process and states that they are actively looking for a tool)\n\nIn that case, would you mind checking out Klenty?\n\n(Prospect says sure)\n\nPerfect! See, I am not sure about your requirements yet, but I can tell one thing for sure, you won\u2019t have trouble with {specific problem they were facing with the competitor} ever again. What else are you expecting from your new tool?\n\n(Ask qualifying questions)<\/code><\/pre>\n\n\n\n\n
5. Promotional Outbound Call Script<\/strong><\/h2>\n\n\n\n
Hi {prospect},\n\nI\u2019m {name} from {company name}. I\u2019m just calling you out of the blue but congrats on your promotion as the new VP of Sales of {company}. I hope it is a good time to talk.\n\n(Prospect says yes)\n\nAwesome. So, {prospect} now that you are the VP of Sales, how are you planning to handle {task} at {company}? I\u2019m sure you would like to shake things up a bit. Have you thought about using a {tool} for {process}?\n\n(Prospect says yes)\n\nAwesome! So we\u2019re a {specific industry} enterprise that helps businesses drive their sales with our {solution}. \n\nWe\u2019ve seen great response from our current clients. And I figured as the new VP of sales, you might be interested to explore {solution} for your team. \n\nBut before we jump into the details, why don\u2019t you tell me about the challenges you\u2019re facing so I can be sure I\u2019m not wasting your time.\n\n(Prospect shares their pain points)\n\nAwesome! We\u2019re right on track. {Explain how your solution can help.} And there\u2019s more. We\u2019re offering {discount\/deal} on {solution}. This can be a game-changer for your business at this price and could help you drive {business metric} through the roof. We helped {competitor} with a similar situation and generated impressive results.\n\nBut don\u2019t worry. I\u2019m not all talk and no walk. If you could share your email, I\u2019ll send you the details about the deal, and we can work from there.\n\n(Prospect says yes, shares details, and the conversation continues)<\/code><\/pre>\n\n\n\n\n
6. Outbound Call Script To Get Past the Gatekeeper<\/strong><\/h2>\n\n\n\n
Hi\/Good morning\/Good evening,\n\nI am {name} from {company}. May I know who I\u2019m speaking to?\n\n(Gatekeeper responds)\n\nHi {gatekeeper name}, I was hoping to get in touch with the {specific designation} of your company. Could you tell me who that would be?\n\n(Gatekeeper responds with prospect name)\n\nGreat, I\u2019d really appreciate it if you could connect me to {prospect}.<\/code><\/pre>\n\n\n\n\n
7. Sales Discovery Outbound Sales Call Script<\/strong><\/h2>\n\n\n\n
Hi {Prospect}, this is {name} with { COMPANY}. Did I catch you at a bad time?\n\n(Prospect says no)\n\nI know I\u2019m calling out of the blue, but I was researching {COMPANY NAME} and noticed that you handled {specific task} at {company}. As an outsider looking in, it seems like a big challenge right now is {PAIN POINT}. Is this something your team is focused on?\n\nAt {YOUR COMPANY}, we help customers like {SIMILAR COMPANY} solve {PAIN POINT} by {HIGH LEVEL VALUE PROP}. Does it make sense for me to give you more detail about how we do that?\n\nIt sounds like it might be worth scheduling a call so we can provide more context on how we can support your team to achieve {DESIRED STATE\/OUTCOME\/ RESULTS}. How does {DATE\/TIME} work for you?\n\nGreat, do you have your calendar in front of you? Perfect, I\u2019ll send the invitation now, did you get it yet?<\/code><\/pre>\n\n\n\n\n
8. Warm Outbound Sales Call Script Sample<\/strong><\/h2>\n\n\n\n
Hi Robert, it's Amelia with iCandy. Does that name ring a bell?\n\n(The prospect responds with a yes or no, depending on whether they've noticed your email.)\n\nYeah, I had sent you an email this Wednesday about how optimizing {process}\n\ncould increase your {results} by {metric} in under {time frame}.\n\nI thought I'd reach out to you and see if you are interested in hearing more about that. Do you have a minute?\n\nIf \"Yes\"\n\nBefore I tell you more about our solutions, shall I ask you a few questions to better understand your situation?\n\nIf \"yes\"<\/code><\/pre>\n\n\n\n\n
9. Post-Interaction Call Script<\/strong><\/strong><\/h2>\n\n\n\n
Hi {prospect}, \n\nI\u2019m {name} from {company name}. You might remember me from {previous interaction} on {date}. How have you been?\n\n(Prospect responds)\n\nThat\u2019s good to hear. So, I\u2019m calling today to take things forward essentially. Based on our last interaction, I believe {solution} could really bring you the results you\u2019re looking for. I wanted to check if there has been any change of plans at your end.<\/code><\/pre>\n\n\n\n\n
10. Outbound Sales Call Script Sample for the Last Attempt<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
Hi {prospect}\n\nThis is {name} from {company name}. I\u2019ve left a couple of messages with you over the past few days and haven\u2019t heard back. I understand you\u2019re busy and might have missed them. So, I thought of reaching out once more. \n\nBased on {previous interaction\/research}, I believe we can help you tackle {pain point}. If you\u2019re sceptical, I\u2019d be glad to schedule a demo and answer any questions you might have. \n\nYou can reach me on {contact number} whenever you find the time. Looking forward to hearing from you. Have a great day! Again, it\u2019s {name} from {company name}.<\/code><\/pre>\n\n\n\n\n
Boost Your Outbound Sales Calls With Klenty<\/strong><\/h2>\n\n\n\n
Resources You\u2019ll Love<\/strong><\/h2>\n\n\n\n
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Frequently Asked Questions<\/strong><\/h2>\n<\/div><\/div>\n\n\n
How do you write an outbound call script?<\/h3>\n
– Include a solid opener.
– Ask your prospect leading questions and not yes\/no<\/em> questions.\u00a0
– Thank the prospect for their time at the end of the outbound sales call.\u00a0<\/p>\n\n<\/div>\n<\/div>\nHow do I start an outbound sales call?<\/h3>\n
– Hi {prospect name}, its {name}, from {company name} Can I have your attention for a moment to share something awesome?<\/p>\n