{"id":8147,"date":"2024-01-25T10:24:45","date_gmt":"2024-01-25T10:24:45","guid":{"rendered":"https:\/\/www.klenty.com\/blog\/?p=8147"},"modified":"2024-04-10T07:49:14","modified_gmt":"2024-04-10T07:49:14","slug":"subject-lines-personalization-statistics","status":"publish","type":"post","link":"https:\/\/www.klenty.com\/blog\/subject-lines-personalization-statistics\/","title":{"rendered":"Personalize Subject Lines to Double Your Cold Email Open Rates [Original Study]"},"content":{"rendered":"\n

Personalization is regarded as the cornerstone of sales outreach.<\/p>\n\n\n\n

Just open your LinkedIn and see for yourself \u2014 from top sales influencers to rookie salespeople, all are raving about the positive impact of personalization.<\/p>\n\n\n\n

Not just this, the recent State of Sales report<\/a> by LinkedIn shows that 47% of buyers would consider brands whose sellers engage in providing personalized communications.<\/p>\n\n\n\n

But why does personalization actually work, scientifically speaking? Research<\/a> indicates that personalization influences the decision-making process of customers as they interpret any information that relates to themselves as meaningful. Any reference to the self will act as a hook that grabs their attention and makes them engage with that particular information.<\/p>\n\n\n\n

When it comes to email personalization, it makes sense to focus on personalizing the subject lines of your cold emails first because prospects look at your email\u2019s subject line first in their inbox. Their inbox is constantly filling up with emails jostling to get their attention, but yours with the personalized subject line will be the attention-grabber. <\/p>\n\n\n\n

But, does subject line personalization really work? Is it backed by numbers? <\/p>\n\n\n\n

We decided to find out. <\/p>\n\n\n\n

Here\u2019s What We Did<\/strong><\/h2>\n\n\n\n

To study how personalized subject lines impact the open rates of emails, we analyzed over 100,000 emails sent using Klenty<\/a>, its subject lines, and corresponding open rates. <\/p>\n\n\n\n

To begin with, we looked at the difference in open rates between sales emails with personalized subject lines and those with non-personalized subject lines. No prizes for guessing which one had the highest open rate.<\/p>\n\n\n\n

So, personalizing your cold emails<\/a> is certainly important for the success of your cold email campaigns.<\/p>\n\n\n\n

Personalized Subject Lines Doubles Email Open Rates<\/strong><\/h2>\n\n\n\n

We found that emails with subject lines that did not have any personalization had an average open rate of only 16.67%. That means, out of 100 emails that were sent with non-personalized subject lines, only around 17 get opened by the prospects.<\/p>\n\n\n\n

On the other hand, emails that had personalized subject lines<\/a> had an average open rate of 35.69%. That\u2019s around 36 emails getting opened out of 100 emails sent with personalized subject lines.<\/p>\n\n\n\n

\"Describing<\/figure>\n\n\n\n

So, subject line personalization does indeed work and we have the numbers to back it up. But, we didn\u2019t want to stop here.<\/p>\n\n\n\n

We went ahead and studied the difference in open rates between three different types of personalizations you can make to your subject lines: <\/p>\n\n\n\n