The ideal length of a cold email should range between 50-125 words<\/a> according to multiple sources. That\u2019s about 5-15 lines of text in an email in your cold email outreach.<\/p>\n\n\n\n Therefore, we recommend that cold emails should be 5-15 lines of text or 50-150 words. <\/strong><\/p>\n\n\n\n That is succinct, scannable, and strong enough to capture the 8-second attention span<\/a> of readers today. You can test out longer lengths of up to 15 lines in your follow-up emails. <\/p>\n\n\n\n As long as it includes credible information and a clear and valuable pitch that is relevant to the reader, it is enough. Long and winding emails will get buried in the sea of emails people receive every day.<\/p>\n\n\n A prospecting email should be 5-15 lines long or up to 150 words. Since people\u2019s attention span is the most valuable currency in the world right now and considering everyone (literally) is vying for their attention, you have to make your emails shorter and the copy more effective. <\/p>\n\n\n\n Pro Tip: A\/B tests different cold email<\/a> subject line lengths, email body copy, and CTA, and optimizes for better open rates and higher response rates. <\/p>\n\n\n\n In B2B sales, a good cold email is what stands between you and a deal. That means a lot is riding on the \u2018good\u2019 aspect of your email. Essentially, what makes a cold email good is how well it values the prospect\u2019s time. One way to write an effective cold email<\/a> is to keep it short. <\/p>\n\n\n\n Here\u2019s why \u2018short\u2019 is good: <\/p>\n\n\n\n When you\u2019re editing and chopping up your email copy, it can be tempting to cut every line out. Stop! When we and the rest of the internet say, \u201cShorten\u201d it doesn\u2019t mean you slice up your email copy to illegible mush. <\/p>\n\n\n\n Here\u2019s how to shorten your emails:<\/p>\n\n\n\n Follow these 4 golden rules to write a killer cold email. Add just 1 line for each point, that way you ensure that you\u2019ve followed all the rules, and have kept the word count to a minimum. <\/p>\n\n\n\n Share this with your sales team and enjoy better reply rates.<\/p>\n\n\n\n Open with a pattern-interrupting line<\/a>. It could be a joke, a personalized reference, a mutual connection, or anything that will get the reader\u2019s attention. This is a common strategy salespeople use in cold calling<\/a> to capture their prospect\u2019s attention when there are literally only seconds to spare.<\/p>\n\n\n In one line, explain how you\u2019re uniquely positioned to solve their problem. How to write it? Answer the very essential question every prospect will have in their mind when they see your cold email: \u201cWhat\u2019s in it for me?\u201d (WIIFT), \u201cWhy should I care?\u201d Here are different (WIIFT) offerings you can give your prospect in a cold email:<\/p>\n\n\n\n If you actually want them to take some action from your email<\/a>, ensure that it\u2019s relevant to them. Booking a meeting with you is your desired flow of action. But would your prospect, who probably doesn\u2019t know anything about your product or the problem, benefit from a meeting at the moment? Or would an industry report that sheds light on their impending problems be more useful to them? Ask for whatever you think is appropriate for the buying stage they\u2019re in. <\/p>\n\n\n Add your full name, professional email address, mobile number, your company name, and links to your or your company\u2019s social media profiles. More information from your part will strengthen the legitimacy of your cold emails. Automate your email signature to include most of these details<\/a> in a neat, presentable manner like so: <\/p>\n\n\n Go here to create an email signature.<\/a><\/p>\n\n\n\n Subject line: Congrats! Have you thought of {{business value}}?<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Pro Tip: <\/strong>Not using capitalized letters in the opening a sentence is a form of pattern interrupt in cold emailing. Nearly all emails open with \u201cHi\u201d, \u201cHello\u201d, and \u201cHey\u201d and mostly start with \u201cI\u201d–which can be easily ignored by prospects. To stand out and get the prospect\u2019s attention, you could write in a way that breaks the monotony\u2013so starting with lowercase, a couple of periods.<\/p>\n\n\n\n Subject Line: It\u2019s finally great to connect with a sales legend<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Subject Line: {Personal element you found on their LinkedIn\/internet} with {Prospect company}<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Subject Line: How are you staying so productive?<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Subject Line: A gift for you and {prospect\u2019s company}<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n The Boomerang study suggests the use of language that even 3rd-grade<\/a> children understand. That\u2019s because people don\u2019t have the time to process information as easil as they used to. If all you have are 8 seconds to capture and keep their attention, do away with metaphors, and complex or underused words. Use the language they use casually with their colleagues, friends, or family to communicate your pitch. <\/p>\n\n\n\n Some free tools that can help you write for different grade groups: Hemingway app <\/a>or Grammarly<\/a> or clearscope<\/a> to track your words, find easier synonyms, adjust your tone of voice or write simple sentences.<\/p>\n\n\n\n Subject lines are as important if not more as the body of your email because it is what fights for your prospect\u2019s attention in a jam-packed inbox. Here\u2019s how to write subject lines that grab attention: <\/p>\n\n\n\n We studied over 200,000 emails and found out which kind of subject lines had the highest open rates<\/a>. <\/p>\n\n\n\n Note: <\/strong>Always keep an \u2018unsubscribe\u2019 option. <\/p>\n\n\n\n Some follow up 5 times over 15 days, and some follow-up up to 15 times over 30 days, the point being, you should learn through trial and error. If you\u2019re just starting your cold email campaign, start scheduling 5-6 follow-up emails along with other touchpoints\u2013like calls, LinkedIn, or text\u2013in your sales sequence. <\/p>\n\n\n\n Pro Tip:<\/strong> Use automation to schedule your cold emails and follow-ups<\/a> to scale your outreach campaign, and book more meetings.<\/p>\n\n\n\n Follow up on email, call, WhatsApp, or on LinkedIn. Depending on where your prospects are doing business, you can switch between channels or double down on one to get their attention. Tracking emails and follow-ups at this scale can be hectic, so use a sales engagement tool<\/a> to help you follow up. Here\u2019s a guide on selecting the right sales engagement tool for you<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":" Between meetings, lunch breaks, deep-focus work, and water cooler conversations, nobody today has the luxury of reading long emails\u2013or emails with many many paragraphs and fat sentences. We rarely have enough time to skim through the little text on phones or websites. According to the art of skimming, we read the headlines, subheadings, bullet points, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_title":" How Long Should a Cold Email Be? [4 Bonus Writing Tips]","rank_math_description":"The ideal length of a cold email should range between 50-125 words according to multiple sources. That\u2019s about 5-15 lines of text. Learn more here.","footnotes":""},"categories":[27],"tags":[],"class_list":["post-8431","post","type-post","status-publish","format-standard","hentry","category-cold-email"],"_links":{"self":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/comments?post=8431"}],"version-history":[{"count":24,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8431\/revisions"}],"predecessor-version":[{"id":24164,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8431\/revisions\/24164"}],"wp:attachment":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/media?parent=8431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/categories?post=8431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/tags?post=8431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
![\"Infographic](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/11\/how-long-should-a-cold-email-be.webp\")
<\/figure>\n<\/div>\n\n\nHow Many Lines Should a Prospecting Email Include? <\/h3>\n\n\n\n
Why Short Cold Emails?<\/strong><\/h2>\n\n\n\n
\n
\n
\n
How To Write Cold Emails That Are Short?<\/strong><\/h2>\n\n\n\n
(i) Capture the Reader\u2019s Attention Right From the Get-Go<\/h3>\n\n\n\n
![\"Image](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/reader-attention.webp\")
<\/figure>\n<\/div>\n\n\n(ii) Clear Value Proposition<\/h3>\n\n\n\n
\n
![\"Explaining](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/value-proposition.webp\")
<\/figure>\n<\/div>\n\n\n(iii) Ensure You Add a Relevant Call-To-Action<\/h3>\n\n\n\n
![\"Image](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/Call-To-Action.webp\")
<\/figure>\n<\/div>\n\n\n(iv) Show Them You Are Credible<\/h3>\n\n\n\n
![\"image](\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/credible-in-cold-email.webp\")
<\/figure>\n<\/div>\n\n\nFive Short Cold Email Templates Under 150 Words<\/strong><\/h2>\n\n\n\n
1. Short Cold Email Highlighting Value Proposition<\/h3>\n\n\n\n
Hi {{FirstName}}, i learnt that {prospect\u2019s company} has {company action}. \n\nCongratulations. (I stumbled on the news because I follow updates in {targeted \nindustry}.) \n\nI\u2019m assuming when this happens, {business value} will become a priority? Our {solution} \nactually helped {prospect\u2019s competitor} get in their new direction quite quickly \u2013 \nsomething I thought you might be interested in reading more about. \n\nLet me know if you\u2019d like to read a case study of how we helped {competitor}--maybe it \ncould help your team, too. \n\nHope you have a productive {day of the week}, \n\n{Your name}\n<\/code><\/pre>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n2. Short Cold Email With a Compliment<\/h3>\n\n\n\n
Hi {FirstName},\n\nI have to say this right off the bat: Your work and your posts on {social media} are \ninspirational! I just bagged a deal last week using your {call\/email template}. So thank \nyou. \n\nI\u2019d love to pick your brain on {their specific skill}. \n\nI believe you can hit {their goal} with {your service}. Here\u2019s a video I\u2019ve made that \nsummarizes how I\u2019d {explain how your service helps them}. \n\nIf you think this is valuable for your business, let me know if you have 15 minutes. \n\nHave a stress-free day, \n\n{your name}<\/code><\/pre>\n<\/div><\/div>\n\n\n\n3. Short Cold Email to a C-Suite Executive<\/h3>\n\n\n\n
Hi {prospect name, your {prospect\u2019s marketing collateral)--the one you shared last month on {medium}-really helped us {how their collateral helped solve your pain point}. Thank \nyou!\n\nYou hosted\/posted\/created\/executed X {collateral} this year. Is it safe to assume that you may be struggling with {their pain point}? \n\nI\u2019m asking because {your product\/service} was built solely out of our need to target this \nvery problem, and thought it could help you out. \n\nCan I send you a 3-minute demo of how exactly using this {product\/service} solves \n{problem} for you?\n\nHave a productive Monday, \n\n{sign-off}<\/code><\/pre>\n<\/div><\/div>\n\n\n\n4. Short Cold Email for Networking<\/h3>\n\n\n\n
Hey {prospect name}, \n\nI know this is out of the blue. But I came across your recent LinkedIn post on improving \nproductivity, and\u2013crazy coincidence\u2013I had just started practicing time blocking last week. \nDefinitely going to test out the rest of your tips. Here's a book one of my former manager swear by on productivity tips for SDRs\u2013{amazon link}. \n\nI was actually scouring the web for SDR productivity tips because I'm scaling my team. I'd \nlove to know your thoughts on improving the team's productivity. \n\nI\u2019d be over the moon if you\u2019d be kind enough to share your insights and how you arrived \nat them. \n\nHoping to connect,\n\n{sign-off}<\/code><\/pre>\n<\/div><\/div>\n\n\n\n5. Follow-up Email After No Response From Cold Email<\/h3>\n\n\n\n
Hi {prospect name},\n\nI know you might be caught up with {problem} considering the recent economic changes. I\u2019m going to go out on a limb here and assume that {metric} is crucial to your team right now? \n\nI noticed that you had checked out our {website landing page} I had sent last week. If it \nhelps, you could test run the {product} for 2 weeks. \n\nYour two weeks of the free trial will start when you activate the following link - {include \nlink}. \n\n{Persona} I know personally have boosted their productivity 3x after their team adopted {your tool}. \n\nFeel free to redeem the free trial anytime in the next 2 months. \n\nIt\u2019d be my pleasure to answer any questions,\n\n{Sign-off}<\/code><\/pre>\n<\/div><\/div>\n\n\n\nBonus Tips: 4 Best Cold Email Writing Best Practices<\/strong><\/h3>\n\n\n\n
Use Simple English <\/h4>\n\n\n\n
Write Unique Subject Lines<\/h4>\n\n\n\n
\n
Follow Up!<\/h4>\n\n\n\n
Follow up Where Your Prospects Are<\/h4>\n\n\n\n