Is it too much? Should you have quoted lower? Well, you don\u2019t know!<\/em> Your sales manager, too, doesn\u2019t know. But we\u2019ve all been there.<\/p>\n\n\n\n So, what should you do in those crucial days after you\u2019ve sent the quotation?<\/p>\n\n\n\n Do you wait?<\/p>\n\n\n\n Give them a ring?<\/p>\n\n\n\n How do you follow up after sending a quote?<\/strong><\/em> We explain in detail below.<\/p>\n\n\n\n Download Now: Quotation Follow-up Templates [Free Access]<\/strong><\/a><\/p>\n\n\n\n The waiting period that starts ticking from the moment you drop an email with the quotation can be nerve-wracking. But you have to do everything in your power to ensure you are following up with your prospective clients within the right time frame and that you\u2019re doing it the right way. <\/p>\n\n\n\n Here are essential tips from the sales lead at Klenty on sending the quotation email, and how to follow up after: <\/p>\n\n\n\n (i) Know your prospect\u2019s intent and send additional information that caters to their specific needs<\/strong><\/p>\n\n\n\n Obviously, there are different kinds of buyers. Let\u2019s categorize them into 3 buckets:<\/strong><\/p>\n\n\n\n So when any of them ask you for a quote, you can tailor the content of your email to suit whichever type of prospect they are. <\/p>\n\n\n\n To the one who\u2019s evaluating only a single solution, send just the pricing. You\u2019ve already sold them on all your products\u2019 bells and whistles. You may not want to suffocate them with your value prop.<\/p>\n\n\n\n To the one who\u2019s looking at multiple solutions, you should remind them of your pricing or value proposition compared to the competitors\u2019. And to the one who wants a solution ASAP, lean into their pain point<\/strong>. Stress on it. <\/p>\n\n\n\n (ii) Gauge their response to your quote (by talking to them on the phone)<\/strong><\/p>\n\n\n\n Your first focus after sending a quote is to see how they are reacting to your price because you have little to no idea if it\u2019s too much or if they\u2019re playing hardball. Once you know their reaction, you can figure out what kind of discount or benefits you\u2019d want to offer.<\/p>\n\n\n\n Ideally, the first thing you should do after sending a quotation is to make a phone call with them within a day and ask them what they feel about the pricing rather than following up again.<\/p>\n\n\n\n There\u2019s also a good chance that they open up to you about any apprehensions about the product or service. Once you\u2019ve understood their stand on the pricing, follow up within a day with your revised offer.<\/p>\n\n\n\n The content of your follow-up email will depend on their response to the pricing.<\/p>\n\n\n\n If they\u2019re totally sold on the product and are only on the fence about it because of the pricing, throw in a little discount. But if they have neither picked up your call nor responded to your email, you\u2019ll need to dig into your previous conversations with them and use one or two of the prospects\u2019 \u2018aha\u2019 moments now.<\/strong> <\/p>\n\n\n\n A general rule of thumb for sales follow-up emails<\/a> is to provide value so don\u2019t send follow-ups that just reads, \u201cI\u2019m following up for an update.\u201d Because their inboxes are inundated with scores of emails and long threads of communication, if your previous email doesn\u2019t provide any context, it can get buried.<\/p>\n\n\n\n <\/p>\n\n\n\n This is the traditional follow-up email you send after they\u2019ve asked for the pricing if they haven\u2019t picked up your call. Ensure that your sign-off has your contact information<\/a>.<\/p>\n\n\n\n Depending on their reaction to the pricing you can send a follow-up email within 24 hours<\/strong> from the call which includes an update on your conversation\u2013whether it be a revised offer or the same. This is the time you can use to discuss the importance of the deal with your manager and finalize on whether you want to give your prospects a discount or benefits or not.<\/p>\n\n\n\n You are never obligated to say yes to everything prospects demand. \u201cSay no to some requests, as not all requests are of the same value, your time is precious, use it wisely,\u201d says Gaetan Kerhuel<\/strong><\/a> and Fran\u00e7ois Poupon<\/strong><\/a>, account executives from Napta<\/strong><\/a>. In this type of follow up-email, you have to find positive ways to break news. If you know for a fact that they have the budget and are only looking to drive home a bargain, focus on reminding them what you can do instead of outrightly rejecting the discount request. <\/p>\n\n\n\n Alternatively, you could modify any of the above or below quote follow-up email samples to be sent to LinkedIn. Just remember to shorten it.<\/p>\n\n\n\n Want to ramp up your LinkedIn outreach? Here are 17 LinkedIn message templates<\/a> to boost your reply rates.<\/p>\n\n\n\n This is when no one\u2019s picking up the phone call, and there\u2019s no reply from the prospect<\/a> after you\u2019ve sent your quote.<\/p>\n\n\n\n At this point try to find out why they may be caught up\u2013are they looking at competitors? Have other priorities? Or has already found a solution? Follow up with them regularly with different types of useful content like a whitepaper or blog post, and use a sales engagement software<\/a> or a sales automation tool to look at how they are engaging with these emails. Is a particular topic getting their attention? That\u2019ll give you clues on their buying intent at this stage. <\/p>\n\n\n\n You can send these follow up sales emails if your prospects are at a stage where they are comparing your product with its competitors. The aim is to show why your product is best suited for them than any of its competitors.<\/p>\n\n\n\n However, refrain from badmouthing your competitors and use data-backed resources like case studies<\/strong> to prove your point in your follow up sequence.<\/p>\n\n\n\n The classic puppy dog close<\/a>! Use this sales follow up email template when your prospects are convinced about the worth of the product but skeptical about its price. When you offer a free trial<\/strong>, they get a chance to try your product without any pressure. On top of that, the subtle sense of urgency created through a deadline urges them to act fast.<\/p>\n\n\n\n Rejection hurts, especially when you have almost tasted victory. But your prospects needn’t know that ( or, to put it bluntly, they don’t care). And the best you can do in this case is to acknowledge their rejection by sending a reply. While replying, never guilt-trip them or say something that might burn bridges forever. Instead, tell them how you respect your choices and end it on a positive note<\/strong>, leaving room for future interactions.<\/p>\n\n\n\n Following up after sending a quote is like walking on a tightrope. Either you’ll close the deal, or you’ll lose it all, your time, effort, and money. Most often, the latter happens when you send a pushy follow-up email that screams, ‘I want your money.’ <\/em>So, here are things you can include in your follow-up to make it more than just a quote follow-up:<\/p>\n\n\n\n Long-winding emails are boring to the bones, and your prospects avoid them at all costs, says almost all the quota-crushing SDRs<\/u><\/a> we interviewed for the SDR X-factor series<\/a>. So, write one-liners, use bullet points, and break huge walls of text.<\/p>\n\n\n\n Also, resist the urge to talk about your value proposition at length here. Instead, focus on what makes them tick. If they are evaluating other options, give them information to show why you are better without slinging mud at your competitors. If they are knee-deep in a business problem, remind them how you can help.<\/p>\n\n\n\n Yes, the ball is in their court now, and you are so close to winning. We get it. But that doesn’t mean you should agree to all requests they make, from revisions in offers to ad-hoc demands after a demo. <\/p>\n\n\n\n If you find their requests unreasonable, don’t hesitate to say no. But remember to water it down by shifting the focus from what you can’t do to what you can. You can also offer them something else to make up for the request you rejected.<\/p>\n\n\n\n The urge to follow up almost instantly after sending a quote is universal. Doing so will only make you look pushy and desperate. Set Sail<\/strong><\/a>\u2019s enterprise account executive Ryan Cavezza<\/strong><\/a> says in agreement, \u201cMost sales reps are tempted to jump right in and offer to adjust the terms or offer a discount<\/strong>. This is a huge mistake! You\u2019ll have no idea what they\u2019re thinking if you don\u2019t let them air out any concerns or thoughts they have.\u201d Also, know that the buyer is going through an enormous evaluation process\u2013with multiple stakeholders and budgetary requirements\u2013in a market inundated with solutions. So, give them time, and don\u2019t push the sale.<\/p>\n\n\n\n The final stages of a sale can be a battlefield with everyone trying to play the game of negotiation<\/strong>. It will be very easy to offer discounts and lowball yourself to close deals, but that won\u2019t help the business in the long run. Have patience and follow up first within the first two days after sending the quote via email, call, or LinkedIn, then once a week for two weeks. –<\/p>\n\n\n\n If the prospect rejects the quotation, you can send them a follow-up asking how you can better meet their needs. If their demands sound reasonable, you can send a renewed quote. You can also use the \u2018something for nothing\u2019 <\/strong>close here to make them sign contracts for a more extended period in return for a price within their budget.\u00a0<\/p>\n Here’s a quotation follow-up sample shared by Ryan:<\/strong><\/p>\n Prospect: “Ryan, we only have X budgeted for this project, and my CFO will not approve anything a cent over this. Is there anything you can do on the price?”<\/p>\n Ryan: “We typically don’t offer discounts. However, I have seen our leadership team approve them for customers that sign multi-year deals with us. If I can get a discount approved that gets you within your budget, are you willing to partner with us on a 2-year agreement?”<\/p>\n\n<\/div>\n<\/div>\n While writing a quotation follow-up email, you should: Ideally, the first thing you should do after sending a quotation is to make a phone call within a day<\/strong> and ask them what they feel about the pricing rather than follow up again. There\u2019s also a good chance they will open up to you about apprehensions about the product or service. Once you\u2019ve understood their stand on the pricing, send the first follow-up within a day<\/strong> with your revised offer.\u00a0<\/p>\n\n<\/div>\n<\/div>\n Using a templatized quotation follow-up email is fine as long as you tweak it to suit your offer, the prospect\u2019s needs, and other important details.<\/p>\n\n<\/div>\n<\/div>\n Here’s how you can reply to a rejected quote email:<\/p>\n 1. Thank them for replying and respecting your time You\u2019ve reached the final destination of the sales process. You\u2019ve persuaded a difficult prospect, shared with them your company\u2019s story, they want to look at your plans, and you\u2019ve given them a quotation. Having carefully cradled the prospect all the way to the precious finale of the sale, you\u2019re now waiting for them to put […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_title":"How to Follow Up After Sending a Quote (+ 7 Email Templates)","rank_math_description":"Following up on your quotation helps convert your client much faster. Read our blog and learn to do it the right way.","footnotes":""},"categories":[25],"tags":[],"class_list":["post-8621","post","type-post","status-publish","format-standard","hentry","category-follow-up-email"],"_links":{"self":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/comments?post=8621"}],"version-history":[{"count":41,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8621\/revisions"}],"predecessor-version":[{"id":20454,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8621\/revisions\/20454"}],"wp:attachment":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/media?parent=8621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/categories?post=8621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/tags?post=8621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How Should You Follow Up After Sending a Quotation?<\/strong><\/h2>\n\n\n\n
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What Should You Include in a Follow-up Email After Sending a Quote?<\/strong><\/h2>\n\n\n\n
7 Quotation Follow-up Email Samples<\/strong><\/h2>\n\n\n\n
Template #1: Quote Follow-up Email: Everything Is Going Well<\/h3>\n\n\n\n
Subject line: Pricing info \u2013 {your company name}x{prospect\u2019s company name}\n\nHi {name}, \n\nHere\u2019s our quote for the {name of the pricing plan\/package} we discussed in our last conversation. \n\n{Your product\u2019s pricing plan\/package} \n\nLooking forward to getting your thoughts, \n\n{sign off}<\/code><\/pre>\n\n\n\nTemplate #2: Following Up After a Call With Revised Offer<\/h3>\n\n\n\n
Scenario #1: Follow-up Email Example Offering a Discount<\/h4>\n\n\n\n
Email Subject line: Congratulations! We\u2019ve reviewed your offer\n\nHi {name}, \n\nI\u2019ve spoken with my colleagues and have taken a closer look at your special request.\n\nConsidering how our solution could be really helpful to your team, we\u2019ve decided to revisit the offer as a token of our appreciation for considering us.\n\nHere\u2019s a plan custom-made for you at a {discount percentage} lower quote: \n\n{include your solution\u2019s pricing information}\n\nWishing you a great evening, \n\n{sign off}<\/code><\/pre>\n\n\n\nScenario #2: Quote Follow-up Email When You Want To Reject a Prospect\u2019s Discount Request<\/h4>\n\n\n\n
Subject line: {your company name}x{prospect\u2019s company name} \u2013 We\u2019ve reviewed your request\n\nHey {name}, \n\nFirst off, thank you for considering our solution. I\u2019m thrilled that we are uniquely positioned to help {prospect\u2019s company name} overcome pressing issues plaguing the {prospect\u2019s field of work} function.\n\nWhen we spoke last week, your priorities were solving: \n\n{pain point #1}\n\n{pain point #2}\n\n{pain point #3} \n\nAre they still the same? Because I\u2019ve prepared a custom use-case guide for you and would love your thoughts on it.\n\nRegarding your request for a discount, we\u2019re sorry that at the moment we are not able to offer any discounts on the plan you\u2019ve chosen. \n\nCheers, \n\n{sign off}<\/code><\/pre>\n\n\n\nTemplate #3: Following Up on LinkedIn After Sending a Quote<\/h3>\n\n\n\n
Subject Line: Questions about {product name}?\n\nHi {name}, \n\nDo you have any questions regarding the pricing of {product name}? I\u2019d be more than happy to answer them. \n\nWishing you a great {week\/day\/weekend}, \n\n{sign off with a CTA}<\/code><\/pre>\n\n\n\nTemplate #4: Crickets From the Prospect After Dropping the Quote<\/h3>\n\n\n\n
Subject Line: Is solving {pain point} still a priority, {prospect name}?\n\nHi {name}, \n\nDid you have any thoughts on the pricing I had sent over {time}? I\u2019m happy to clear any doubts regarding the plans. \n\nPer our previous conversations, you mentioned that {pain point} is the key area you wanted to focus on this quarter. Our {name of plan} is best suited for this use case. Here are: \n\n- case studies with the same use case, \n\n- mini-demo videos on how to use {your solution} to solve {pain point}, and\n\n- starter-pack guide for the {solution} \n\nI\u2019ll keep my ear to the ground for any questions you may have. \n\nHappy to help, \n\n{sign off}<\/code><\/pre>\n\n\n\nTemplate #5: Following Up After Sending a Quote With Competitor Insight<\/h3>\n\n\n\n
Subject line: Deciding between {Your company name} and {competitor}? \n\nHi [prospect name],\n\nI\u2019d love to hear your thoughts on the quote I had shared with you last week. \n\nIn the meantime, I remembered that you were evaluating {competitor} as well. \n\nTo ease your decision making, here are some docs that explain how we are different from {competitor}, and how {your product} is actually best-fit for your use-case. \n\n- {product} vs {competitor}: Pros & Cons\n\n- Case studies for your use-case\n\nIt\u2019d be my pleasure to answer any questions you may have. Reach me at {contact number} or on LinkedIn. (link to profile) \n\nHope you have a great week, \n\n{sign off - include a Call to action with meeting link to demo}<\/code><\/pre>\n\n\n\nTemplate #6: Final Follow-Up: Offer a Free Trial Till the Date of Onboarding<\/h3>\n\n\n\n
Subject Line: Free trial to understand {product} better?\n\nHey {prospect name}, \n\nWhile you\u2019re mulling over the quote, would you like to kick {product\u2019s} tires a bit? \n\nPer our last conversation, you seemed quite curious about {feature\/use case), you could test them out during this free trial. I\u2019ll enable {X seats} so your team can use it as well.\n\nWe can do this for a week, and then extend it till the date of onboarding if you can confirm your purchase before {deadline}. \n\nHere\u2019s the link to activate your free trial.\n\nFeel free to shoot your questions, I\u2019d be happy to help. \n\nCheers, \n\n{sign off}<\/code><\/pre>\n\n\n\nTemplate #7: Following up When They Reject Your Offer<\/h3>\n\n\n\n
Scenario #1: Quote Follow-up Email Example When They\u2019ve Stated the Reason for Rejecting the Offer<\/h4>\n\n\n\n
Subject Line: We respect your decision\n\nHey {prospect name}, \n\nThanks so much for the update. While it isn't the response I expected, I am thankful to you for taking the time to reply instead of putting me in limbo.\n\nI understand you can't go forward with the offer because of {reason}. While I respect your decision, I can't help but ask if resolving {reason} by {measures to review} would encourage you to reconsider.\n\nIf yes, do let me know because I still believe {product} can help you achieve {results}.\n\nCheers,<\/code><\/pre>\n\n\n\nScenario #2: Follow-up Email Example When They\u2019ve Not Stated the Reason for Rejecting the Offer<\/h4>\n\n\n\n
Subject Line: We respect your decision\n\nHey {prospect name}, \n\nThanks so much for the update. While it isn't the response I expected, I am thankful to you for taking the time to reply instead of putting me in limbo.\n\nI get it that you can't go forward with the offer because of {reason}. \n\nWhile I respect your decision, do let me know if there's anything that I can do to make things work out.\n\nCheers, \n\n{sign off}<\/code><\/pre>\n\n\n\n3 Points To Consider When Writing a Follow-up Email After Sending a Quote<\/strong><\/h2>\n\n\n\n
![\"Infographic](\"https:\/\/blog.klenty.com\/wp-content\/uploads\/2023\/07\/tips-write-better-quotation-follow-up-email-1024x800.webp\")
<\/figure>\n\n\n\n1. Don\u2019t Follow-up With Desperate Emails to Close the Deal.<\/h3>\n\n\n\n
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2. Keep the Email to the Point, Do Away With Small Talk and Long Paragraphs.<\/h3>\n\n\n\n
3. Don\u2019t Be Afraid To Say No to Prospect\u2019s Requests<\/h3>\n\n\n\n
Conclusion<\/strong><\/h2>\n\n\n\n
FAQs<\/strong><\/h2>\n\n\n
What if the prospect rejects the quotation you sent?<\/h3>\n
What should I include in a quotation follow-up email?<\/h3>\n
1. List down their top 3 priority problems<\/strong> and how your solution helps solve them.\u00a0
2. Highlight any of your clients\u2019 \u2018aha\u2019 moments<\/strong> during the presentation or demo.\u00a0
3. Talk to internal stakeholders and give your prospects an update on work-in-progress additional features or any special requests made earlier.<\/p>\n\n<\/div>\n<\/div>\nShould I call the customer after sending a quotation follow-up email?<\/h3>\n
Can I use a template for a quotation follow-up email?<\/h3>\n
How do you reply to a rejected quote in an email?<\/h3>\n
2. Tell them you respect their decision<\/strong>
3. If possible, offer to resolve whatever is stopping them from moving forward
4. If not, end it on a positive note by asking them if you can do anything to make them rethink.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nResources You’ll Love<\/strong><\/h2>\n\n\n\n
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