{"id":8633,"date":"2023-10-30T05:48:53","date_gmt":"2023-10-30T05:48:53","guid":{"rendered":"https:\/\/www.klenty.com\/blog\/?p=8633"},"modified":"2024-02-19T10:40:35","modified_gmt":"2024-02-19T10:40:35","slug":"follow-up-email-after-a-demo","status":"publish","type":"post","link":"https:\/\/www.klenty.com\/blog\/follow-up-email-after-a-demo\/","title":{"rendered":"How To Write a Demo Follow-up Email (7+ Bonus Templates)"},"content":{"rendered":"\n<p>What\u2019s common between won deals and pro tennis serves? Both bring in money and recognition. But, if you look closely, it\u2019s the consistent follow-ups on deals and the crack-of-dawn practice sessions that made it happen.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not hard to see why <a href=\"https:\/\/www.invespcro.com\/blog\/sale-follow-ups\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% of sales require five follow-ups<\/a>. Even if your demo or sales meeting was pitch-perfect, what comes after is just as important. A follow-up after a demo is critical because they help you make the most of both the momentum built during the demo and the mind space your prospects have for your product at the time.<\/p>\n\n\n\n<p>In this article, we do a deep dive into how you can <a href=\"https:\/\/www.klenty.com\/blog\/how-to-write-a-follow-up-email\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/blog.klenty.com\/how-to-write-a-follow-up-email\/\" rel=\"noreferrer noopener\">create winning follow-up emails<\/a>, the best practices for writing them, and templates you can use right away.<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"0-download-now-demo-follow-up-email-guide-free-access-\" style=\"font-size:25px\"><a href=\"https:\/\/www.klenty.com\/resources\/e-books\/follow-up-email-after-a-demo\/?utm_source=blog&amp;utm_medium=hyperlink\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Download Now: Demo Follow-up Email Guide<br>[Free Access]<\/strong><\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-demo-follow-up-email\"><strong>What Is a Demo Follow-up Email?<\/strong><\/h2>\n\n\n\n<p>A &nbsp;<a href=\"https:\/\/www.klenty.com\/sales-follow-up-email-templates\" target=\"_blank\" rel=\"noreferrer noopener\">sales follow-up email<\/a> is not another opportunity to pitch your product or explain its one hundred features. It is an important stage in your selling journey that pushes the prospect to the next stage whether that is a free trial, a purchase, or further qualification, by:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/when-you-send-a-follow-up-email-after-a-demo.webp\" alt=\"Key points to remember when you send a follow-up email after a demo.\" class=\"wp-image-8635\" srcset=\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/when-you-send-a-follow-up-email-after-a-demo.webp 1024w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/when-you-send-a-follow-up-email-after-a-demo-300x221.webp 300w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/when-you-send-a-follow-up-email-after-a-demo-768x566.webp 768w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/when-you-send-a-follow-up-email-after-a-demo-265x195.webp 265w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/when-you-send-a-follow-up-email-after-a-demo-624x460.webp 624w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-the-different-scenarios-after-the-demo-that-need-a-follow-up-email-\">The Different Scenarios After the Demo That Need a Follow-up Email<\/h3>\n\n\n\n<p>This varies depending on your product, the customer\u2019s needs, their current budgets, and your product\/service\u2019s current capabilities.&nbsp;<\/p>\n\n\n\n<p>In most cases, the goal of a post-demo follow-up email could be to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get prospects to commit to a free trial (or pilot).&nbsp;<\/li>\n\n\n\n<li>Address any unanswered apprehensions or technical queries.<\/li>\n\n\n\n<li>Conduct another technical or POC demo.&nbsp;<\/li>\n\n\n\n<li>Understand their purchase intent, and timelines, so you know where to add them in your nurturing sequence.<\/li>\n\n\n\n<li>Share your product or service\u2019s feature pipeline, in case your offering doesn\u2019t have the particular feature or service that solves their current problem.<\/li>\n<\/ul>\n\n\n<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com :: Campaign Title: follow-up funnel -->\n<div id=\"om-mprkmkmeivfa6hrv1aqe-holder\"><\/div>\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.campaign=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,163179,'mprkmkmeivfa6hrv1aqe');<\/script>\n<!-- \/ OptinMonster -->\n\n\n<h2 class=\"wp-block-heading\" id=\"post-demo-information-checklist\"><strong>Post-Demo Information Checklist<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Summarize the demo discussion right after the session while it is fresh in your mind. Watch the demo recording to note all the major pain points during the call and map them to the solutions you provide.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain a Q&amp;A checklist for your demos. Here&#8217;s an example. <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"962\" src=\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/demo-follow-up-checklist.webp\" alt=\"demo follow up email checklist\" class=\"wp-image-8636\" style=\"width:600px;height:550px\" srcset=\"https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/demo-follow-up-checklist.webp 1024w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/demo-follow-up-checklist-300x282.webp 300w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/demo-follow-up-checklist-768x722.webp 768w, https:\/\/www.klenty.com\/blog\/wp-content\/uploads\/2023\/09\/demo-follow-up-checklist-490x460.webp 490w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Research the competitors they might be potentially looking at and revisit your sales enablement content.<\/li>\n\n\n\n<li>Lastly, decide what the goal of the follow-up email should be, based on the above steps.<\/li>\n<\/ul>\n\n\n\n<div id=\"om-ldqbcvah231abdazrge3-holder\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-demo-follow-up-email-templates-you-can-use\"><strong>7+ Demo Follow-up Email Templates You Can Use<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-1-free-trial-follow-up\">Template #1: Free Trial Follow-up<\/h3>\n\n\n\n<p>This template is designed to help you ride the momentum of a smooth and successful demo. The next step would be to cement this positive experience with a free trial and\/or a hyper-care phase, so your customers feel confident and supported when they start their journey with your product.<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Subject line: After the demo, it's time for installation!\n\nHello, {Name}\n\nThank you, {name}, and {the respective team} (if there was more than 1 member) for making your pain points crystal clear. We\u2019re pumped that you found {product} and had to look no further.\n\nHere's a quick note of your issues and how we can solve them for you. Just to make sure we're on the same page before we get started.\n\nProblem and Solution #1\nProblem and Solution #2\n\nI will set you up with a free trial and a dedicated team. They will give you a quick crash course to turn you into a master in no time!\n\nFor now, here\u2019s how to use {the primary feature they loved}. I\u2019m including a one-pager and a short video you can share with your team. I\u2019m also sharing a few references to help you understand how teams like yours solved {their biggest challenge} using {your product}. Call it motivation, inspiration, or just plain facts.\n\nWould you want to start testing {product name} from {day}? Let me know. \n\nHave a good one!\n{Salesperson\u2019s name}\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-2-the-info-heavy-follow-up\">Template #2: The Info-Heavy Follow-up<\/h3>\n\n\n\n<p>This template focuses on addressing apprehensions or concerns that came up in the demo, to build your prospect\u2019s confidence in your product and its ability to be exactly the solution they are looking for.&nbsp;&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Subject line: Psst! We've got the information you wanted\n\nHi {Name},\n\nWe're grateful for the valuable time you spent yesterday taking me through your challenges. I'm back to address your query about helping with (challenge). Let's quickly recap our conversation. Question\/Answers 1, 2, and 3. \n\nAfter a quick trip to the idea room with our team, here's what we came up with. \n\nQuestion \/ Answer #1\nQuestion \/ Answer #2\nQuestion \/ Answer #3\n\nI can set you up on a trial account so you can experiment with the product first-hand. \nYou won't be alone. Our technical experts will be there to guide you through all of it.\n\nPlease let me know when you\u2019d like to get started.\n\nCheers,\n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-3-the-take-two-follow-up\">Template #3: The Take-Two Follow-up<\/h3>\n\n\n\n<p>Any salesperson will know how tricky and stressful sales demos can be. Whether it is technical glitches during your demo or just an off-color day for you, there could be demos that leave you feeling like you missed hitting the right spots.&nbsp;<\/p>\n\n\n\n<p>So, what do you do? For starters, don\u2019t let one bad demo get you down. Pick yourself up and move on to the next step. Then, follow up with this do-over template.&nbsp;<\/p>\n\n\n\n<p>Use this template to share your demo slides (or <a href=\"https:\/\/typito.com\/maker\/explainer-video-maker\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/typito.com\/maker\/explainer-video-maker\" rel=\"noreferrer noopener nofollow\">video explanation<\/a> of how your product\/service can solve their biggest pain point) so you can be sure you\u2019ve managed to communicate the value of your offering, sooner or later.&nbsp;<\/p>\n\n\n\n<p>Or if you\u2019re feeling adventurous, ask for another demo, say for a larger group, or a focused one for a smaller team, so you have another shot at showing your prospect how you can help.<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Sub: Here's (product name), the antidote to (specific challenge). Let's administer it together!\n\nHello {Name},\n\nI must say, that was a really insightful session we had yesterday. Your insights have helped me understand precisely the challenges you aim to overcome. My team here is gearing up to catapult you over (challenge(s)) and across the finish line. \n\nMy product expert is on standby for you. Please let me know a time and date of your convenience, so we can walk you through the success strategy we've prepared for you.\n\nMeanwhile, I\u2019ve attached the full slide deck and a custom report for your use case. Feel free to share this with the team.\n\nSo, {name}, would you like to kick {product\/service}\u2019s tires? If yes, please block your choice of time here on my calendar. \n\nCheers, \n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-4-the-uncovering-urgency-follow-up\">Template #4: The \u2018Uncovering Urgency\u2019 Follow-up<\/h3>\n\n\n\n<p>Sales expert and author <a href=\"https:\/\/jbarrows.com\/blog\/sales-reps-create-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">J Barrows rightly says<\/a>, &#8220;You can\u2019t create urgency but you can uncover and drive it.&#8221;&nbsp;<\/p>\n\n\n\n<p>This template adopts this principle to guide your follow-up approach. It relies on your ability to quantify and explain why they need to act fast, instead of creating a false (<em>and let\u2019s be honest<\/em>, easy to see through) sense of urgency through limited period offers and discounts.&nbsp;<\/p>\n\n\n\n<p>Use this template when you\u2019re able to quantify exactly how much <em>not <\/em>solving a problem can impact them. This is best paired with a quantitative case study or customer testimonial.<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Sub: What if you could save X dollars on every customer? (Not rhetorical)\n\nHi, {Name}\n\nYesterday, I had a great time showing you how our product can work for you. Special thanks to you and your team for making this happen.\n\nGetting to the point, our calculations show that you could be overspending by 30% for every {instance or activity}. \n\nWe can help you get in the driver's seat right from Day 1. Here's how:\nApproach 1 and benefit\nApproach 2 and benefit\nApproach 3 and benefit\n\nI\u2019m also sharing a case study on how {client name} achieved Y% savings with a use case similar to yours.\n\nI\u2019m excited to hear if you have any other areas you\u2019d like to focus on, so we can put them on our to-do list right away.\n\nCheers,\n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-5-the-consultative-follow-up\">Template #5: The Consultative Follow-up<\/h3>\n\n\n\n<p>This template uses consultative selling. And sometimes, even a <a href=\"https:\/\/www.klenty.com\/blog\/challenger-sales-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">challenger sales approach<\/a> can bring more to the conversation than what was discussed in the demo. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pitch a few unique ways your product can help.&nbsp;<\/li>\n\n\n\n<li>Even better, identify a problem they haven\u2019t realized of yet. But, you\u2019re sure it will surface, based on your experience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Sub: You cannot avoid (challenge). Or, can you? Here's a hint: (approach to challenge)&nbsp;\n\nThank you again for such an interactive and useful session demo yesterday. I'm already fired up and buzzing with ideas for our plan of action. \n\nYou have a unique use case, and here are a few specific ways (product) can make things a lot easier.{list of approaches\/ use cases}. \n\nI also noticed the {ignored problem}. While I can see that (potential issue) is not a major concern right now, I did notice (ignored problem and its effects).\n\nI could also set up a 45-minute workshop with our team to brainstorm how we can use {product} to solve your current problems and the ones that may arise in the future.\n\nOur team is available from {timeslot} next Wednesday. Let us know how we can fit into your schedule.\n\nCheers, \n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-6-further-discovery-follow-up\">Template #6: Further Discovery Follow-up<\/h3>\n\n\n\n<p>This template is designed to help you understand your prospect\u2019s purchase timeline so you know where to place them in your lead nurturing workflow. The key is to limit the ask to one detail so you don\u2019t appear too pushy.&nbsp;<\/p>\n\n\n\n<p>Jed Marhle, the creator of <a href=\"https:\/\/jed.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Practical Prospecting Newsletter<\/a> has another useful piece of advice: use the word &#8220;because&#8221; in your communication. A foundational research study at Harvard found that using the word &#8220;because&#8221; in requests resulted in significantly better responses \u2013 even when the reason wasn\u2019t particularly compelling.<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Subject line: A quick question, please?\nOR {Name}, can you please help me with something? \n\nHello, {Name}\n\nThank you, {name}, for such an engaging and insightful demo.  I couldn\u2019t help but be amazed by the clarity and focus with which your team operates. \n\nI just had one quick question for you \u2013 would you be able to share your timelines for closing this decision?\nI\u2019m asking because we have a few useful features in our product pipeline and I was hoping to make them work with your timelines. \n\nLooking forward to hearing from you,\n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"template-7-the-product-pipeline-follow-up\">Template #7: The Product Pipeline Follow-up<\/h3>\n\n\n\n<p>It\u2019s not rare to leave a demo with product or service feature requests from prospects.&nbsp; Depending on how their requirements align with your product\u2019s current priorities or feature pipeline, here are a couple of templates you can use.&nbsp;<\/p>\n\n\n\n<p><strong>Scenario 1<\/strong>: When the prospect\u2019s requirements are feasible&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Subject line: Great news, we can make this work!\n\nHello, {Name}\n\nThank you, {name}, and {the respective team} (if there was more than 1 member) for your time and input yesterday. \nI have a much better understanding of your requirements now \u2013 which brings me to the good news.\n\nOur feature pipeline has just what you need to fix your {current problem}. We should be able to roll this out to you in {specific timeline}. \n\nFor now, here\u2019s a one-pager you can share with your team on what this will look like. \n\nI\u2019m doing my best to fast-track this process for your team. I\u2019d be excited to hear if you have any other areas you\u2019d like to focus on so we can add them to our pipeline right away.\n\nSincerely,\n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<p><strong>Scenario 2<\/strong>: When your product is unable to meet your prospect\u2019s requirements.<\/p>\n\n\n\n<pre class=\"wp-block-code paddingBlock20 has-background\" style=\"background-color:#f8f8f8\"><code>Subject line: {Name}, I have the answers you needed&nbsp;\n\nHello, {Name}\n\nThank you, {name}, and {the respective team} (if there was more than 1 member) for yesterday\u2019s meeting. It has helped me get a much better understanding of your unique challenges.\n\nIt turns out that {the feature requested} is not part of our current feature set. However, we have added it to our feature pipeline, and I should have an update for you by {timeline}.\n\nIn the meantime, I could also set up a 45-minute workshop with our team to brainstorm how you can use {product}\u2019s current features to solve your problem.\n\nOur team is available from {timeslot} next Wednesday. Let us know how we can fit into your schedule.\n\nSincerely,\n{Salesperson\u2019s name}<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-writing-a-demo-follow-up-email\"><strong><strong>Best Practices for Writing a Demo Follow-up Email<\/strong><\/strong><\/h2>\n\n\n\n<p><strong>1. Say \u2018Thank you\u2019<\/strong><\/p>\n\n\n\n<p>Thank the customer for their time and participation. Make sure to include something you learned or discovered about them (or their organization) as part of your email. Besides bringing in the element of personalization, it also shows them how invested you were\/are in the conversation.&nbsp;<\/p>\n\n\n\n<p><strong>2. Don\u2019t \u2018touch base\u2019<\/strong><\/p>\n\n\n\n<p>Don\u2019t say you\u2019re reaching out to \u2018touch base\u2019 or \u2018check in\u2019, you won\u2019t sound any different than the hundred other emails that start the same way. \u201cWhen you are just checking in, you are just following up to follow up. You are making it about you, and that\u2019s a huge mistake,\u201d says <a href=\"https:\/\/www.linkedin.com\/in\/james-troiano\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">James Troiano<\/a>, in the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/stuff-about-sales\/id1642102753?uo=2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Stuff About Sales<\/a> podcast he co-hosts. \u2018Check-in\u2019 follow-ups give an <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/just-checking-in\/id1642102753?i=1000577792248\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201cincongruent message to the prospect<\/a>,\u201d especially when you have communicated with them along the lines of \u201cI am in this for you, or I wanna do this on your timeline,\u201d adds James. It makes them think that suddenly it is no longer about them.<\/p>\n\n\n\n<p><strong>3. Follow the \u2018rule of three\u2019 principle<\/strong><\/p>\n\n\n\n<p>Limit your email to a maximum of three main talking points. The popular <a href=\"https:\/\/www.masterclass.com\/articles\/how-to-use-the-rule-of-three-in-writing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rule of three<\/a> is a principle that says that things in groups of three are more effective than other numbers. This rule is effectively used in multiple spheres of life, such as poetry, oral storytelling, films, photography, and advertising. Using this in your follow-up email ensures that you don\u2019t overwhelm your prospects or risk burying important information.&nbsp;<\/p>\n\n\n\n<p><strong>4. Add a clear CTA<\/strong><\/p>\n\n\n\n<p>Whether you\u2019re offering them a trial, conducting another demo for a different team, or settling the deal, make it clear what action you expect from their end.<\/p>\n\n\n\n<p><strong>5. Don\u2019t miss your window of opportunity<\/strong><\/p>\n\n\n\n<p>Send a follow-up within 24 hours because the demo is still fresh in your prospect\u2019s mind. If you\u2019re in a competitive market, getting to them before others or the speed at which you get their attention could be the difference between a won or lost deal.&nbsp;<\/p>\n\n\n\n<p><strong>6. Use the right sales enablement content<\/strong><\/p>\n\n\n\n<p>Whether it is mini-feature demos, battle cards for competitive analysis and comparisons, customer win stories, or case studies, make sure you have these handy to support the different demo follow-up emails you might need to send out.&nbsp; In case you missed it, check out our complete guide to creating <a href=\"https:\/\/www.klenty.com\/blog\/sales-enablement-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales enablement content<\/a> for your sales journey.<\/p>\n\n\n\n<p><strong>7. Give your follow-up the time and attention it needs<\/strong><\/p>\n\n\n\n<p>Your follow-up email and sales demo are two different and distinct stages. And your customers should be able to see and experience this \u2013 be it in the script\/language you use, your assets or resources, or in the attitude you adopt at each stage.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.klenty.com\/blog\/discovery-call\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/blog.klenty.com\/discovery-call\/\" rel=\"noreferrer noopener\">The discovery call<\/a> is all about listening and understanding, while the demo could lean towards showing and telling. But your follow-up should be about recapping (not repeating), clarifying, and influencing.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"so-are-you-ready-to-follow-up-with-a-winning-attitude\"><strong>So, Are You Ready To Follow Up With a Winning Attitude?<\/strong><\/h2>\n\n\n\n<p>We can\u2019t stress this enough: a follow-up email is NOT a good-to-have tick box in your checklist.&nbsp; It is a critical part and stage in your selling journey \u2013 one that influences your prospect to move to the next stage \u2013 be it a free trial, a purchase, or further qualification.<\/p>\n\n\n\n<p>Equally importantly, it\u2019s NOT an exercise of who persuades them better.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.andypaul.com\/influence-rules-persuasion-drools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Andy Paul<\/a>, author of&nbsp; Sell Without Selling Out, says, \u201cHaving an influence mindset rather than a persuasion mindset alters the nature of how you interact with a buyer. Influence has a positive impact on the experience your buyer has with you. In contrast to the universal human resistance to being pushed, prodded, and persuaded.\u201d&nbsp;<\/p>\n\n\n\n<p>Each time you\u2019re tempted to use follow-ups as a way to coax or persuade prospects into a purchase, take a step back to remember that the best sales stories are about helping customers succeed.&nbsp;<\/p>\n\n\n\n<p><em>And so are the best follow-up emails.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-group paddingBlock20 has-background\" style=\"background-color:#f7f7fb\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Resources You&#8217;ll Love<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.klenty.com\/blog\/email-sequence-software-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">21 Best Email Sequence Software for 2024 (Features+Pricing)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.klenty.com\/blog\/personalized-sales-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Personalize Sales Emails (With 17 Personalization Templates)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.klenty.com\/blog\/quotation-follow-up-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Write a Follow-up Email After Sending a Quotation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.klenty.com\/blog\/optimize-your-outreach-and-reach-prospects-at-the-right-time-with-klenty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Complete Guide of Mastering the Art of Timing Your Klenty Outreach<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"faqs\" style=\"font-size:28px\"><strong>FAQs<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1676632461439\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">When should I send a demo follow-up email?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Send a follow-up within 24 hours because the demo is still fresh in your prospect\u2019s mind. If you\u2019re in a competitive market, the speed at which you get their attention could be the difference between a won or lost deal.\u00a0<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1676632496884\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What should I include in a demo follow-up email?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There\u2019s no one-size-fits-all demo follow-up email you can send to all your prospects. Your demo follow-up should depend on the conversation you had with your prospects. For instance, if they had raised apprehensions and concerns about your product during the demo, your follow-up should focus on dealing with them. If they had requested new features, your follow-up should talk about the feasibility of their feature request and the time frame within which they can be built. Go up to check out more scenarios and templates to use in each case.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1676632519348\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I include a special offer in my demo follow-up email?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you can include special offers in your demo follow-up emails, especially those encouraging prospects to use your product. For example, sending free vouchers that let them use your product without any pressure is a great way to make them realize the worth of your product. Similarly, a time-based offer in your demo follow-up email is best to shorten your sales cycle as it nudges them to buy fast.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What\u2019s common between won deals and pro tennis serves? Both bring in money and recognition. But, if you look closely, it\u2019s the consistent follow-ups on deals and the crack-of-dawn practice sessions that made it happen.&nbsp; It\u2019s not hard to see why 80% of sales require five follow-ups. Even if your demo or sales meeting was [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rank_math_title":"How to Follow Up After a Demo and Close Deals [+7 Templates]","rank_math_description":"The few hours after a demo is precious for any salesperson and your product is still hot in the prospect\u2019s mind. So, follow up after a demo the right way!","footnotes":""},"categories":[25],"tags":[],"class_list":["post-8633","post","type-post","status-publish","format-standard","hentry","category-follow-up-email"],"_links":{"self":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/comments?post=8633"}],"version-history":[{"count":35,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8633\/revisions"}],"predecessor-version":[{"id":21543,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/posts\/8633\/revisions\/21543"}],"wp:attachment":[{"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/media?parent=8633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/categories?post=8633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.klenty.com\/blog\/wp-json\/wp\/v2\/tags?post=8633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}