Cold Email Templates

Hi {{First Name}},

{{Mutual connection}} recommended we get in touch. I work for a company called {{company name}} that does {{XYZ}}.

In thinking about your role at {{company}}, I thought there might be a great fit for your group.

Our [product name] has been extremely well-received in the marketplace and I think it’s something that might be helpful for you!

Do you have time to chat next week?

Best,

Hey {{FirstName}},

Since I work so much with {{your targeted industry}}, I constantly follow industry news. I’ve noticed that you recently {{company action}}. Congrats!

Usually when that happens, {{business value}} becomes a priority. That’s why I thought you might be interested in finding out how we helped {{similar company}} get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does {{specific day and time}} look on your calendar?

Regards,

Hi {{FirstName}},

My name is {{your name}} and we work with companies like {{Company names}} to improve their sales.

I’ve already started looking at {{Company name}} and I have a few ideas about how you can drastically increase your {{type of sales}}. For example, {{how you can help with existing issue}}.

I have a lot more ideas that may be useful for you. Do you have time on {{Date and Time}} for a 15-minute Hangout or Skype call?

Best,

Hey {{FirstName}},

I have to say this right off the bat: I really admire the work you’ve done at {{company}} and how you’ve improved {{what they’ve done}}. I would love to pick your brain on {{their specific skill}}.

I think you can continue to increase those sales with {{your services}}. Time is precious but I wouldn’t as if there wasn’t some substantial benefit for you.  

Can I steal you away for a 15-minute phone call tomorrow at {{insert time}}?

Thanks,

Hi {{FirstName}},

The article you shared on LinkedIn yesterday addresses a challenge that I’ve heard two sales directions mention this week.

Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach.

Do you have 5 mins to speak on Wednesday or Thursday afternoon this week?

Regards,

Hi {{FirstName}},

{{Your Name}} from {{Your Company}} here.

Companies make more sales with consistent marketing. {{Your Company}} can put proven sales tools into the hands of everyone who sells your product.

If that sound useful, I can explain how it works.

Best,

Hi {{FirstName}},

My name is {{Your Name}} with {{Your Company}}.We help {{specific company type}} with {{one liner}}.

I wanted to learn how you handle {{thing your company handles}} at {{Company Name}} and show you what we’re working on.Are you available for a brief call at {{time options}}?

Hello {{FirstName}},

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how {{your company name}} is providing these results to our clients.

I’m available tomorrow {{insert 2 times you’re available}}. Can we sync up?

Hey {{FirstName}},

I have an idea that I can explain in 10 minutes that can get {{company}} its next 100 best customers.

I recently used this idea to help our client {{SaaS company/competitor}} almost triple their monthly run rate. {{First name}}, let’s schedule a quick 10-minute call so I can share the idea with you.

When works best for you?

Hi {{FirstName}},

I really like what you’ve done so far with {{company}} and we genuinely believe it has a great potential.

Earlier this week we’ve basically done an analysis with a new product that we recently launched and found that you have an easy 15% revenue improvements. We were a bit surprised as the average result that we get with similar websites is around 9%.

I’d really like to give you a quick call sometime next week to show you the results and get your opinion.Let me know your thoughts.Thanks,

{{First Name}},

In working with other {{INSERT INDUSTRY OR POSITION}}, one of the key issues they’re struggling with is {{INSERT KEY ISSUE}}.This past year we helped numerous companies to {{INSERT BUSINESS DRIVER}}, resulting {{MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES}}.

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,
{{your name}}

Hi {{FirstName}},

Just ran across your website and noticed you were using {{Your competitor’s product}}.How are you liking it?I run a {{service}} called {{your company}}.

It’s just like {{Your competitor’s product}}, only {{key differentiator}}.If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{prospect’s company}} better (and see if it would make sense for us to work together).

Would {{insert 2 times}} be a good time for you?(if not, I’m flexible, just let me know)

Hi {{FirstName}},

Just ran across your website and noticed you were using {{COMPETITOR NAME}}.

How are you liking it?I run a {{SERVICE}} called {{YOUR COMPANY NAME}}. It’s just like {{COMPETITOR}} only {{SHORT DIFFERENTIATOR}}.

If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{COMPANY NAME}} better (and see if it would make sense for us to work together).

Would {{TIME OPTIONS}} be a good time for you?(if not, I’m flexible, just let me know)

Hey {{FirstName}},

In working with other {{job title}}s, one of the key issues they’re struggling with is {{key issue}}.

This past year we helped numerous companies to {{business driver}}, resulting {{money saved, revenue added, productivity increases}}.

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,

{{FirstName}},

I love {{prospect’s company}} and I’m also a big fan of your blog.I work with companies like {{prospect’s competitors}} and help them {{key benefits}}.

Here’s an example of {{give an example}. Just wanted to email you and see if {{prospect’s company}} might be interested in a {{similar type of solution}}.

I made a demo for you based on {{what it was based on}} to show you what it might look like. {{paste the demo attachment}} Is this something you guys would be interested in?

Hi {{FirstName}},

My name is {your name} and I’m with {your company}, a [what you do].

We’ve worked with venture-backed startups to Fortune 500 companies like {{companies you’ve worked with}}.We take a different approach to growing companies and aren’t like {{other companies in a competitive niche}}.

We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.Are you free for a chat this week or next about marketing? If so, I’ll be available at {{insert two times}}.

Hi {{FirstName}},

I noticed on your careers page that you’re hiring {{title of your end users}} who {{describe the problem}}.

Would love a few minutes to discuss how {{your company}} removes this burden.{{your company}} helps clients like {{prospect’s competitors}} to {{solution}}.

{{List some benefits}}Would you be open to a call {{insert two times}} to see how we could help your team?

Hey {{FirstName}},

I’m sure you heard {{prospect’s competitor}} recently {{trigger event}}.I think now would be the perfect time to make a move to take some market share from them.

They’re probably really busy with {{trigger event}} and aren’t thinking as much about {{category your product/service is in}}.

I have some ideas how you could take advantage and achieve {{broad benefit}}. Do you have 5 minutes tomorrow morning to chat?Thanks,
{your name}

Hi {{FirstName}},

I’m reaching out because {{trigger event — hiring new person dealing with vendors of the category you’re in}}.

I know sometimes that causes people to want to switch {{service you provide}} vendors to get {{benefit}}. I wanted to see if you would like to make more informed decisions quicker.

If this is of interest to you, can you please let me know either way?Thanks,
{your name}

Hi {{First Name}},

Based upon your {{social media}}, you’re a fan of {{idol}} – inspiring me to reach out to you here.

What would {{idol}} be without {point of relation}? {{Funny commentary}}.{{My company}} is the {{idol}} of {{industry or market niche}}.

Our platform provides {{benefit 1}} and {{benefit 2}}. Features like {{feature 1}}, {{feature 2}}, and {{feature 3}} make your team {{benefit 2}} – making them ready to boost their fame (much like {{idol}} and their team).

{{First name}} – might you be willing to connect for just a few minutes to talk about how we can get your team onto {{idol}}’s level?

Best,

Hey {{First Name}},

I've been a fan of what you've been doing with {{Company Name}} over the past couple of years.

I'm reaching out because I'm working on a new piece geared towards {{topic of the blog post you're writing}} from those who've already been through this experience themselves and I'd love to hear your take on it.

The post will be publishing to my blog {{optional—that gets x # of readers}} and I'd love to get a quick quote from you to include in the piece if you're up for it.

If you'd be able to answer this question in a few sentences, that would be amazing:{{Relevant question/challenge that will give them an opportunity to showcase their expertise}}

How do you advise people on overcoming that challenge?

[Your Name]

Hey {{First Name}},

I wanted to reach out and give you a heads up that I've been loving the {your service medium} coming out of {{Company Name}} these past few months.

I can appreciate great {{your service medium}} when I see it 🙂Just shared your recent {post, project, design, rebranding work, app, etc} about {{xyz}} with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts {{link}}.

The other reason I'm reaching out is because a large part of my business is working with brands like {{reference any relevant past clients or even full-time gigs}} and others to help scale {{your core service offering}}.

Would you be up for chatting about {{Company Name's}} {{your core service offering}}?

{Your Name}

P.S. Here's where you can read more {{link to portfolio page if possible}} about my process and the clients I've worked with

Hi {{First name}}

I am huge {{company name}} fan. I especially liked your recent video on {{abc}}.

I take keen interest in making videos and work with companies like {{competitor}} and make weekly video's for their blog.

Here is a video that was published last week on their site - {{link url}}

Would {{company name}} be interested in a similar series? I have made a demo for you to get an idea of what it will look like.

Check the video here {{link url}}.Just say the word and I will set up a meeting to discuss the finer details.

Best,
{{First name}}

Hey {{First name}}

Thanks for your tweeting my blog post {{link url}} mentioning you. I am overwhelmed.I am actually working on an another similar blog post {{idea/topic}}.

The basic idea of this blog post is {{your value proposition}}. I wanted to see if I can grab 5-10 mins of your time to talk about experiences that I can share with my readers. 

Let me know if you are interested and I will set up the call.

Best,
{{first name}}

PS: Here's me quoting our mutual friend {{ABC}} in Forbes {{url link}}
PPS:  Here's a piece that I wrote for Inc featuring your buddy {{XYZ}}
PPPS: I love tacos just like you, so I am can't be a bad guy!

Hey {{First name}}

Hope you are doing great. I have been a big fan of yours since I saw you speak at {{some event}} about how you turned down a $xxxxxx job offer at {{some company}} to start your own company with $yyyyy in your bank account and grow it to where you are today...it was so inspiring.

I was wondering if you will be interested in being a headline speaker at {{your conference}}, an annual startup conference for B2B startup founders.

You can set up a recruiting booth at the event if {{prospect's company}} is hiring or just spread the Marini gospel, but I will do whatever it takes to make speaking at {{your conference}} worth your time and easy for you.

I can give you a more in depth run down if you had like: here is a gist if it {{link url}}

Best,
{{first name}}

Hey {{First Name}}

Just ran across your website and I notice that you are using {{your competitor}}.How are you liking it? We have built a {{service you provide}} called {{your product}}.

It is similar to {{your competitor}} but only more simpler and powerful to use. If you are up for it, I would love to jump on a quick call to get your opinion on how we can improve {{your product}} and check if it makes sense for us to work together.

Would {{date and time}} be a good time for a call? (If not, I am flexible.

Just give me buzz anytime)

Thanks.
{{First Name}}

Hey {{First Name}}

I was searching for some articles about {{topic}} and I came across this page on your blog {{url link}}I noticed that you linked to one of my favourite articles {{title of the topic}}.

I reference this post a lot.Just wanted to give you a heads up that I published something similar. It is like {{repeat title of the topic}} but more thorough and up to date.

Here is the link to my article {{title - url link}}I'd love to hear your feedback on it.

Also might be a worth to mention on your page?Either way, keep up the awesome work.

Best,
{{your name}}

Hi {{First Name}},

I came across {}{prospect's company}} recently and was going through your website and thinking how {{prospect's company}} can really accelerate sales and lead generation.

I did a quick search and found over 16,000 people on Linkedin with the title {{designation}} in the US alone.

Imagine that you can find a super easy way to:
1. Collate a list of these {{designation}} who are potential prospects for {{prospect's company}}
2. Find accurate contact information for these prospects and
3. Reach out to them in a personalised and targeted manner to talk about how {{prospect's company}} can help themWell, {{your product}} is a tool that can help you solve the 3 challenges outlined above to deliver new prospects on a consistent basis.

If that sounds useful, would you be interested in a quick call/ or a free trial to help you get started?

Best,

Hi {{First Name}},

 “Data. Data. Data. I cannot make bricks without clay.” Sherlock Holmes said it about detective work.

But it fits for sales too. If you know exactly who to reach, when to reach them and the little things about who they are, then all you need to do is click 'Send'.

I see that you sell to {{industry}}. At {{your company}}, we specialize in that very vertical and can get you the prospects that you are most likely to convert.

How about a quick call to talk more? Can I block 15 minutes on your calendar sometime this week?

Best,

Hey {{First Name}},

I have been following your blog post for the past 3 years, so many great insights.

Your recent post on {{post title/topic}} really resonated with me, I followed it step and step and {{brief on how the article was helpful for you}}.

I have written a post about it here {{url link}}If you are so inclined, I'd love for you to share it with your audience.

Regards,
{{Your Name}}

Hi {{First Name}},


It was nice to meet you at {{Occasion where you met}}. I loved learning more about {{!Something discussed}}.

I’m really interested to learn more about your role as {{Job title}} at {{Company}}, as {{Reason why you’re interested}}.

If you have time in the coming weeks, I’d love to {{Follow up action}} and hear more about {{Something you’d like to ask about}}.


Glad to meet you,

Hey {{First Name}}

As you may have heard, {{Company X}} acquires {{Competitor}}​​​​​​​. Sometimes acquisitions work out and sometimes ... the product gets shut down.

Or starts drifting from its vision. Or the new owners increase its price by a lot.​​​​​​​Over at {{your company}}, we have all the {{X features}} you love:

1. Feature 1
2. Feature 2
3. Feature 3

Plus, we can do a lot more to 10X your {{goal}}

1. Benefit 1
2. Benefit 2
3. Benefit 3

Give us a try.

{{Link url}}

Regards
{{Your name}}

Hey {{First Name}},

I've been loving the {{relevant (true) complement based on the work in your discipline}} coming out of the {{Company Name}} for the past few months, especially the recent {{relevant post, design, rebrand, feature, update and a quick note showing you actually looked at it}}.

One of my acquaintances, {{name of connection}} is a contributor to the {{Company Name}} and she recommended I reach out to you to see if it'd be a good fit for me to contribute as well.

Right now, I typically {{one liner about the services you offer and niche that it's in, showing your clearly a good potential hire for them}}.

{{If possible, add an extra sentence highlighting relevant past work or offering up more industry credibility boosters.}}

Let me know if this sounds interesting and I'd be happy to put together a few ideas on a {{deliverable}} we can test out!

Regards

Hi {{First Name}},

Your {{LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague}} inspired me to reach out.

Other staffing firms like A, B, and C leverage {{product}} to accomplish X and Y.Within six months of working with {{company}}, client {{saw X results}}.

I’d be happy to share a few ideas about how {{prospect company}} could accomplish the same.If you’re open to it, when would be a convenient time to chat? Say, {{XYZ time}}?

Best,

{{Your name}}

{{First Name}},

Based on what we're seeing with other sales organizations, your sales reps are most likely wasting X-Y% of their day searching or creating marketing content.

That means significant hours spent away from core selling activities.Automatically push proven, winning content to reps at the right time during the sales cycle.

Your sales and marketing peers report this cuts ramp up in half and helps under-performing reps share relevant content like your "rainmakers".

To see if {{your company}} is worth a deeper dive, when would you have 15 minutes to learn more?

Thanks in advance,

Hey {{Prospect name}},

I loved the post that you published last week on your blog about {{topic}}…that definitely puts words to a feeling I’ve had, yet haven't articulated.

Just shared it on my Twitter {{link url}} and it’s gotten a couple of RT’s already :-)

Totally tangent, but I write on similar topics for companies like x,y and z and would like actually love to contribute one article for {{Prospect company}} blog.

Would you recommend recommend that I try reaching out to for kickstarting that conversation?

Best,
{{First Name}}