100+ Cold Email Templates to Kickstart your Sales campaigns

Cold Email Templates: Intro

Sending Cold emails to prospects is one of the most widely used effective strategies for finding new customers. All the successful sales people have, in their repertoire of tools and techniques, a set of cold email templates which they have tested and used with a high degree of success.

Here are 100+ awesome cold email templates that you can use for your outbound email campaigns. Edit them, adapt them and make them more relevant for your product/offering.

Referral Cold Email Templates

Referral templates are those that can be used when you write to some one higher up in the prospect's organization and request an introduction to the right person.

Who is the right Person?

Sub: Implementing XYZ at {{Company}}

Hi {{FirstName}},

I am trying to figure out who is incharge of {{leading general statement}} there at {{Company}}.

Would you mind pointing me towards the right person and the best way I might get in touch with them?

value Proposition

Sub: {{FirstName}}, {{Result}}

Hi {{FirstName}},

We recently helped a start up {{insert result}} by {{what you do}}.

Can you point me to the person who handles {{what you do}} to discuss further?

WHO IS THE BEST PERSON?

Sub: Looking for best {{insert job area where you’d like start}} contact

Hi {{FirstName}},

I am doing some research on your company to determine if there is (or is not) a need for {{insert your strongest pain point}}.

Could you please help me by pointing me to the best person there for a brief discussion?

OPEN WITH A COMPLIMENT

Sub: {{FirstName}}, you have an awesome website

Hi {{FirstName}},

I really like the clean design and usability of your website. It’s really, really good. {{Your brief value proposition}} and would like to speak with someone who is responsible for this area of your marketing, at {{prospect’s company}}.

Are you the right person to speak about this? If not, who do you recommend I should contact?

Many thanks,

SYNERGIES

Sub: Can you put me in touch with {{decision maker}}?

Hi {{FirstName}},

Was hoping that you might be able to introduce me to {{decision maker}} at {{prospect’s company}}? I wanted to connect with {{him/her}} because our email lists target a similar demographic with limited overlap.

Seeing our products are non-competitive, I wanted to touch base to see if {{he/she}} was up for brainstorming ways to leverage our existing user bases to grow both of our lists.

We did this with {{prospect’s competitor}} in the past, and both parties received a 15% lift in new subscribers.Any help is much appreciated.

SCALING CUSTOMER ACQUISITION

Sub: {{FirstName}}, reduce your cost per acquisition

{{FirstName}},

One of our clients was able to acquire about 6,000 customers at half of their target cost per acquisition number.

Is this something that might interest you right now?

If so, can you point me in the direction of the person that handles this?

CONNECTING BASED ON ONLINE PROFILE

Sub: {{FirstName}}, need your help!

Hi {{FirstName}},

My name is {{my name}} and I head up business development efforts with {{my company}}. We recently launched a new platform that {{one sentence pitch}}.

I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.

I’d like to speak with someone from {{company}} who is responsible for {{handling something that’s relevant to my product}}. If that’s you, are you open to a fifteen-minute call on _________ {{time and date}} to discuss ways the {{company name}} platform can specifically help your business?

If not you, can you please put me in touch with the right person? I appreciate the help!

Best,

the elevator pitch

Sub: Scaling Customer Acquisition

{{FirstName}},

One of our clients was able to {{improve metric by number}} at half of their target cost per acquisition number. Is this something that might interest you right now?

If so, can you point me in the direction of the person that handles this?

I LOOKED AT YOUR SITE

Sub: {{FirstName}}, thinking of engagement metrics?

Hi {{FirstName}},

This is {{your name}} with {{your company name}}. I just took a quick look at your site and noticed that {{prospect’s company}} looks similar to many of the SaaS clients that we help every day.

I’m sure you’re already thinking about engagement metrics and ROI by acquisition source, but I’d love to get a sense for how you’re uncovering that data and share some insights we’ve learned along the way towards understanding the story behind your business.

If I’ve got the right person, can we connect in the next few days? If not, who would you recommend I speak with?

GOOD FIT

Sub: {{First Name}}+{{Your company}} will be a good fit

Hi {{FirstName}},

I hope this note finds you well.I’ve been working for a company called {{my company}} that specializes in X, Y and Z. In thinking about your role at {{company}}, I thought there might be a good fit for your group.

Our {{product name}} has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.Can you help me get in contact with the right decision-maker?

With a BLURB

Sub: Introduction to {{contact name}}?

Hi {{FirstName}},

It was fantastic meeting you last week at {{event}}. I enjoyed our conversation about {{topic discussed}}.

As we were discussing what I’m working on, you mentioned that you know {{contact name}} over at {{company name}} and how {{s/he}}’s an expert in this space.

If you’re willing, an introduction to {{contact name}} would be greatly beneficial and {{s/he}} might be interested in learning more.I understand you might have a lot going on so I attached a short blurb below to make the introduction as easy as possible. Would you be able to take a moment to introduce me?

Favorite Team

Sub: Build a {{department}} team like {{favourite team}}

Hi {{FirstName}},

I see that you’re a {{team}} fan, so you must be excited about {{player}}

{{player’s achievement}}.

As {{company}} continues to scale, your {{department}} team needs {{pain point that you solve for}} just as {{how same point applies to team}}.

We’re the {{player}} of {{industry/market niche}}…{{funny comparison}}.

{{First Name}}, I’d love (if possible) to be referred to the best person on your {{department}} team to introduce {{Your Company}} as a mean to hit your {{goal}}.

Best,

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Direct Approach Cold Email Templates

While writing one level above and asking for a referral was a good (and perhaps necessary) approach a few years ago, these days with social media tools like LinkedIn and other sources of data, it is usually quite easy to find the appropriate person and write to them directly.

Here are a few templates which you can use to write directly to the appropriate person in your target company and explain why they should talk to you.

Mutual connection

Sub: {{mutual connection}} recommended we get in touch

Hi {{FirstName}},

{{Mutual connection}} recommended we get in touch. I work for a company called {{company name}} that does {{XYZ}}.

In thinking about your role at {{company}}, I thought there might be a great fit for your group.

Our [product name] has been extremely well-received in the marketplace and I think it’s something that might be helpful for you!

Do you have time to chat next week?

Best,

trigger based outreach

Sub: Congrats! Have you thought of {{business value}}?

Hey {{FirstName}},

Since I work so much with {{your targeted industry}}, I constantly follow industry news. I’ve noticed that you recently {{company action}}. Congrats!

Usually when that happens, {{business value}} becomes a priority. That’s why I thought you might be interested in finding out how we helped {{similar company}} get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does {{specific day and time}} look on your calendar?

Regards,

Ideas for you

Sub: A few ideas: How can you improve sales?

Hi {{FirstName}},

My name is {{your name}} and we work with companies like {{Company names}} to improve their sales.

I’ve already started looking at {{Company name}} and I have a few ideas about how you can drastically increase your {{type of sales}}. For example, {{how you can help with existing issue}}.

I have a lot more ideas that may be useful for you. Do you have time on {{Date and Time}} for a 15-minute Hangout or Skype call?

Best,

Resort to Outright Flattery

Sub: It’s finally great to connect with a sales legend

Hey {{FirstName}},

I have to say this right off the bat: I really admire the work you’ve done at {{company}} and how you’ve improved {{what they’ve done}}. I would love to pick your brain on {{their specific skill}}.

I think you can continue to increase those sales with {{your services}}. Time is precious but I wouldn’t as if there wasn’t some substantial benefit for you.

Can I steal you away for a 15-minute phone call tomorrow at {{insert time}}?

Thanks,

LinkedIn article

Sub: {{Name}}, Great Article - {{LinkedIn Article name}}

Hi {{FirstName}},

The article you shared on LinkedIn yesterday addresses a challenge that I’ve heard two sales directions mention this week.

Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach.

Do you have 5 mins to speak on Wednesday or Thursday afternoon this week?

Regards,

General Truth

Sub: {{Name}}, {{Value Proposition in brief}}

Hi {{FirstName}},

{{Your Name}} from {{Your Company}} here.

Companies make more sales with consistent marketing. {{Your Company}} can put proven sales tools into the hands of everyone who sells your product.

If that sound useful, I can explain how it works.

Best,

LEARN ABOUT YOU

Sub:{{Company Name}} + {{Your Company}}

Hi {{FirstName}},

My name is {{Your Name}} with {{Your Company}}.We help {{specific company type}} with {{one liner}}.

I wanted to learn how you handle {{thing your company handles}} at {{Company Name}} and show you what we’re working on.Are you available for a brief call at {{time options}}?

USE NUMBERS AND STATS

Sub: Are you up for a 70% increase in your top-line revenue?

Hello {{FirstName}},

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how {{your company name}} is providing these results to our clients.

I’m available tomorrow {{insert 2 times you’re available}}. Can we sync up?

Quick call

Sub: 10x {{prospect’s company name}} traction in 10 minutes

Hey {{FirstName}},

I have an idea that I can explain in 10 minutes that can get {{company}} its next 100 best customers.

I recently used this idea to help our client {{SaaS company/competitor}} almost triple their monthly run rate. {{First name}}, let’s schedule a quick 10-minute call so I can share the idea with you.

When works best for you?

ANALYSIS ON YOUR PRODUCT

Sub:{{First name}}, increase your revenue by x%

Hi {{FirstName}},

I really like what you’ve done so far with {{company}} and we genuinely believe it has a great potential.

Earlier this week we’ve basically done an analysis with a new product that we recently launched and found that you have an easy 15% revenue improvements. We were a bit surprised as the average result that we get with similar websites is around 9%.

I’d really like to give you a quick call sometime next week to show you the results and get your opinion.Let me know your thoughts.Thanks,

FOCUS ON BENEFITS

Sub: {{Name}}, {{Value Proposition in brief}}

{{FirstName}},

In working with other {{INSERT INDUSTRY OR POSITION}}, one of the key issues they’re struggling with is {{INSERT KEY ISSUE}}.This past year we helped numerous companies to {{INSERT BUSINESS DRIVER}}, resulting {{MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES}}.

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,

TALK DOWN YOUR COMPETITION?

Sub:What do you think of {{Your competitor’s product}}?

Hi {{FirstName}},

Just ran across your website and noticed you were using {{Your competitor’s product}}.How are you liking it?I run a {{service}} called {{your company}}.

It’s just like {{Your competitor’s product}}, only {{key differentiator}}.If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{prospect’s company}} better (and see if it would make sense for us to work together).

Would {{insert 2 times}} be a good time for you?(if not, I’m flexible, just let me know)

HEAD TO HEAD AGAINST YOUR COMPETITOR

Sub: {{NAME}}, Are you liking {{competitor}}?

Hi {{FirstName}},

Just ran across your website and noticed you were using {{COMPETITOR NAME}}.

How are you liking it?I run a {{SERVICE}} called {{YOUR COMPANY NAME}}. It’s just like {{COMPETITOR}} only {{SHORT DIFFERENTIATOR}}.

If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{COMPANY NAME}} better (and see if it would make sense for us to work together).

Would {{TIME OPTIONS}} be a good time for you?(if not, I’m flexible, just let me know)

Help us...HELP YOU

Sub:Can we help you achieve {{goal}} too?

Hey {{FirstName}},

In working with other {{job title}}s, one of the key issues they’re struggling with is {{key issue}}.

This past year we helped numerous companies to {{business driver}}, resulting {{money saved, revenue added, productivity increases}}.

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,

PERSONALIZED DEMO

Sub: Check out this personalized demo for {{prospect’s company}}!

{{FirstName}},

I love {{prospect’s company}} and I’m also a big fan of your blog.I work with companies like {{prospect’s competitors}} and help them {{key benefits}}.

Here’s an example of {{give an example}. Just wanted to email you and see if {{prospect’s company}} might be interested in a {{similar type of solution}}.

I made a demo for you based on {{what it was based on}} to show you what it might look like. {{paste the demo attachment}} Is this something you guys would be interested in?

BE UPFRONT

Sub: Revenue Growth

Hi {{FirstName}},

My name is {your name} and I’m with {your company}, a [what you do].

We’ve worked with venture-backed startups to Fortune 500 companies like {{companies you’ve worked with}}.We take a different approach to growing companies and aren’t like {{other companies in a competitive niche}}.

We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.Are you free for a chat this week or next about marketing? If so, I’ll be available at {{insert two times}}.

SAW YOUR CAREERS PAGE

Sub: Hiring {{title of your end users}}

Hi {{FirstName}},

I noticed on your careers page that you’re hiring {{title of your end users}} who {{describe the problem}}.

Would love a few minutes to discuss how {{your company}} removes this burden.{{your company}} helps clients like {{prospect’s competitors}} to {{solution}}.

{{List some benefits}}Would you be open to a call {{insert two times}} to see how we could help your team?

COMPETITOR JUST DID X

Sub: {{Prospect’s Competitor}’s {{Trigger Event}}

Hey {{FirstName}},

I’m sure you heard {{prospect’s competitor}} recently {{trigger event}}.I think now would be the perfect time to make a move to take some market share from them.

They’re probably really busy with {{trigger event}} and aren’t thinking as much about {{category your product/service is in}}.

I have some ideas how you could take advantage and achieve {{broad benefit}}. Do you have 5 minutes tomorrow morning to chat?Thanks,

TRIGGER EVENT

Sub: {{Trigger Event}}

Hi {{FirstName}},

I’m reaching out because {{trigger event — hiring new person dealing with vendors of the category you’re in}}.

I know sometimes that causes people to want to switch {{service you provide}} vendors to get {{benefit}}. I wanted to see if you would like to make more informed decisions quicker.

If this is of interest to you, can you please let me know either way?Thanks,

BE A SUPERSTAR

Sub: Be a superstar like {{idol}}

Hi {{FirstName}},

Based upon your {{social media}}, you’re a fan of {{idol}} – inspiring me to reach out to you here.

What would {{idol}} be without {point of relation}? {{Funny commentary}}.{{My company}} is the {{idol}} of {{industry or market niche}}.

Our platform provides {{benefit 1}} and {{benefit 2}}. Features like {{feature 1}}, {{feature 2}}, and {{feature 3}} make your team {{benefit 2}} – making them ready to boost their fame (much like {{idol}} and their team).

{{First name}} – might you be willing to connect for just a few minutes to talk about how we can get your team onto {{idol}}’s level?

Best,

NEW BLOG CONTENT

Sub: Your feature on my blog body

Hey {{First Name}},

I've been a fan of what you've been doing with {{Company Name}} over the past couple of years.

I'm reaching out because I'm working on a new piece geared towards {{topic of the blog post you're writing}} from those who've already been through this experience themselves and I'd love to hear your take on it.

The post will be publishing to my blog {{optional—that gets x # of readers}} and I'd love to get a quick quote from you to include in the piece if you're up for it.

If you'd be able to answer this question in a few sentences, that would be amazing:{{Relevant question/challenge that will give them an opportunity to showcase their expertise}}

How do you advise people on overcoming that challenge?

LOVED THE ARTICLE

Sub: {{Company Name}} {{Service}} (and mention)

Hey {{FirstName}},

I wanted to reach out and give you a heads up that I've been loving the {your service medium} coming out of {{Company Name}} these past few months.

I can appreciate great {{your service medium}} when I see it 🙂Just shared your recent {post, project, design, rebranding work, app, etc} about {{xyz}} with my audience on Twitter and I also mentioned the platform as a great resource in one of my recent blog posts {{link}}.

The other reason I'm reaching out is because a large part of my business is working with brands like {{reference any relevant past clients or even full-time gigs}} and others to help scale {{your core service offering}}.

Would you be up for chatting about {{Company Name's}} {{your core service offering}}?

P.S. Here's where you can read more {{link to portfolio page if possible}} about my process and the clients I've worked with

DEMO VIDEO FOR YOUR BLOG

Sub: {{Company Name}}, a free demo video for your blog

Hi {{FirstName}},

I am huge {{company name}} fan. I especially liked your recent video on {{abc}}.

I take keen interest in making videos and work with companies like {{competitor}} and make weekly video's for their blog.

Here is a video that was published last week on their site - {{link url}}

Would {{company name}} be interested in a similar series? I have made a demo for you to get an idea of what it will look like.

Check the video here {{link url}}.Just say the word and I will set up a meeting to discuss the finer details.

Best,

USING COMMON CONNECTIONS

Sub: Interview for {{your blog post}}

Hey {{FirstName}},

Thanks for your tweeting my blog post {{link url}} mentioning you. I am overwhelmed.I am actually working on an another similar blog post {{idea/topic}}.

The basic idea of this blog post is {{your value proposition}}. I wanted to see if I can grab 5-10 mins of your time to talk about experiences that I can share with my readers.

Let me know if you are interested and I will set up the call.

Best,

PS: Here's me quoting our mutual friend {{ABC}} in Forbes {{url link}}

PPS: Here's a piece that I wrote for Inc featuring your buddy {{XYZ}}

PPPS: I love tacos just like you, so I am can't be a bad guy!

Writing to an influencer

Sub: {{First name}}, you are so awesome!

Hey {{FirstName}},

Hope you are doing great. I have been a big fan of yours since I saw you speak at {{some event}} about how you turned down a $xxxxxx job offer at {{some company}} to start your own company with $yyyyy in your bank account and grow it to where you are today...it was so inspiring.

I was wondering if you will be interested in being a headline speaker at {{your conference}}, an annual startup conference for B2B startup founders.

You can set up a recruiting booth at the event if {{prospect's company}} is hiring or just spread the Marini gospel, but I will do whatever it takes to make speaking at {{your conference}} worth your time and easy for you.

I can give you a more in depth run down if you had like: here is a gist if it {{link url}}

Best,

Reaching out to prospect's who use your competitor

Sub: Alternative to {{Your Competitor name}}

Hey {{FirstName}},

Just ran across your website and I notice that you are using {{your competitor}}.How are you liking it? We have built a {{service you provide}} called {{your product}}.

It is similar to {{your competitor}} but only more simpler and powerful to use. If you are up for it, I would love to jump on a quick call to get your opinion on how we can improve {{your product}} and check if it makes sense for us to work together.

Would {{date and time}} be a good time for a call? (If not, I am flexible.

Just give me buzz anytime)

Thanks,

Favourite article

Sub: Title of the favourite article

Hey {{FirstName}},

I was searching for some articles about {{topic}} and I came across this page on your blog {{url link}}I noticed that you linked to one of my favourite articles {{title of the topic}}.

I reference this post a lot.Just wanted to give you a heads up that I published something similar. It is like {{repeat title of the topic}} but more thorough and up to date.

Here is the link to my article {{title - url link}}I'd love to hear your feedback on it.

Also might be a worth to mention on your page?Either way, keep up the awesome work.

Best,

If you want to connect with the buyer

Sub: Are you doubling down on {goal}?

Hi {{First Name}},

I came across {}{prospect's company}} recently and was going through your website and thinking how {{prospect's company}} can really accelerate sales and lead generation.

I did a quick search and found over 16,000 people on Linkedin with the title {{designation}} in the US alone.

Imagine that you can find a super easy way to:

1. Collate a list of these {{designation}} who are potential prospects for {{prospect's company}}

2. Find accurate contact information for these prospects and

3. Reach out to them in a personalised and targeted manner to talk about how {{prospect's company}} can help themWell, {{your product}} is a tool that can help you solve the 3 challenges outlined above to deliver new prospects on a consistent basis.

If that sounds useful, would you be interested in a quick call/ or a free trial to help you get started?

Best,

Reaching out to your niche market

Sub: Elementary, my dear {{First Name}}

Hi {{First Name}},

“Data. Data. Data. I cannot make bricks without clay.” Sherlock Holmes said it about detective work.

But it fits for sales too. If you know exactly who to reach, when to reach them and the little things about who they are, then all you need to do is click 'Send'.

I see that you sell to {{industry}}. At {{your company}}, we specialize in that very vertical and can get you the prospects that you are most likely to convert.

How about a quick call to talk more? Can I block 15 minutes on your calendar sometime this week?

Best,

Loved the article

Sub: Re: Loved your article about {{topic}} - here's my results

Hey {{First Name}},

I have been following your blog post for the past 3 years, so many great insights.

Your recent post on {{post title/topic}} really resonated with me, I followed it step and step and {{brief on how the article was helpful for you}}.

I have written a post about it here {{url link}}If you are so inclined, I'd love for you to share it with your audience.

Regards,

I JUST MET YOU EMAIL

Sub: {{First name}}, it was nice to meet you

Hi {{First Name}},

It was nice to meet you at {{Occasion where you met}}. I loved learning more about {{!Something discussed}}.

I’m really interested to learn more about your role as {{Job title}} at {{Company}}, as {{Reason why you’re interested}}.

If you have time in the coming weeks, I’d love to {{Follow up action}} and hear more about {{Something you’d like to ask about}}.

Glad to meet you,

Poach Competitor's Customer

Sub: {{Company X}} acquires {{competitor}} - keep using all the {{X features}} you love

Hi {{First Name}},

As you may have heard, {{Company X}} acquires {{Competitor}}. Sometimes acquisitions work out and sometimes ... the product gets shut down.

Or starts drifting from its vision. Or the new owners increase its price by a lot.Over at {{your company}}, we have all the {{X features}} you love:

1. Feature 1

2. Feature 2

3. Feature 3

Plus, we can do a lot more to 10X your {{goal}}

1. Benefit 1

2. Benefit 2

3. Benefit 3

Give us a try.

Regards

THE REFERRAL WARMUP

Sub: Contributing to {{Company Name}} ({{Connection}} referral)

Hey {{First Name}},

I've been loving the {{relevant (true) complement based on the work in your discipline}} coming out of the {{Company Name}} for the past few months, especially the recent {{relevant post, design, rebrand, feature, update and a quick note showing you actually looked at it}}.

One of my acquaintances, {{name of connection}} is a contributor to the {{Company Name}} and she recommended I reach out to you to see if it'd be a good fit for me to contribute as well.

Right now, I typically {{one liner about the services you offer and niche that it's in, showing your clearly a good potential hire for them}}.

{{If possible, add an extra sentence highlighting relevant past work or offering up more industry credibility boosters.}}

Let me know if this sounds interesting and I'd be happy to put together a few ideas on a {{deliverable}} we can test out!

Regards

Trigger Event + Common Connection

Sub: {{Congrats on X, connection to Y}}

Hi {{First Name}},

Your {{LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague}} inspired me to reach out.

Other staffing firms like A, B, and C leverage {{product}} to accomplish X and Y.Within six months of working with {{company}}, client {{saw X results}}.

I’d be happy to share a few ideas about how {{prospect company}} could accomplish the same.If you’re open to it, when would be a convenient time to chat? Say, {{XYZ time}}?

Best,

RAINMAKERS

Sub: {{First Name}}, your thoughts?

{{First Name}},

Based on what we're seeing with other sales organizations, your sales reps are most likely wasting X-Y% of their day searching or creating marketing content.

That means significant hours spent away from core selling activities.Automatically push proven, winning content to reps at the right time during the sales cycle.

Your sales and marketing peers report this cuts ramp up in half and helps under-performing reps share relevant content like your "rainmakers".

To see if {{your company}} is worth a deeper dive, when would you have 15 minutes to learn more?

Thanks in advance,

Outreach for a guest post

Sub: {{Prospect Name}}, loved your awesome post!

Hey {{Prospect name}},

I loved the post that you published last week on your blog about {{topic}}…that definitely puts words to a feeling I’ve had, yet haven't articulated.

Just shared it on my Twitter {{link url}} and it’s gotten a couple of RT’s already :-)

Totally tangent, but I write on similar topics for companies like x,y and z and would like actually love to contribute one article for {{Prospect company}} blog.

Would you recommend recommend that I try reaching out to for kickstarting that conversation?

Best,

Value Addition Cold Email Templates

When you are making a direct outreach to the person whom you have identified as your ideal prospect, you may want to "warm them up" with a couple of non-salesy emails - just to establish rapport and add some value to them, before you hit them with a request for a sales conversation

Sharing a Blog Post

Sub: {{Name}}, {{Blog Post Name}}

Hello {{First Name}},

I’m just writing to let you know that our latest post, about {{what your blog post is about}}. In it, I share {{what it’s about}}.

As a digital marketer, I believe it will be very valuable to you.

Here’s a link to the latest post: {{Post link}} I hope you enjoy it and I’d love to hear your thoughts on it. All the best.

Regards,

Sharing Resources

Sub: {{Name}}, {{Resources}} for you.

Hey {{First Name}},

We founded our business back in {{date of founding}} which means that we’ve had a lot of time to learn the ins and out of {{type of business you’re in}}.

I wanted to use this as a time to shoot you some ideas that you could implement in your business. I’ve compiled a document of resources including tests that we’ve run on our website and blog posts containing information about our business that will hopefully give you the inspiration you need to get started on the right foot.

You can find those resources here: {{Link to resources}}

Cheers,

Recommend a Tool

Sub: Have you tried using {{tool}} for {{goal}}?

Hello {{First Name}},

I came across your tweet recently on {{problem you are facing}}. Have you tried using {{recommendation}}? I use that with my team and it has been incredibly successful.

Happy to chat more about it or send over some templates and examples if you’re interested.

Regards,

Visited Website

Sub: Want to talk more about {{topic}}?

Hi {{First Name}},

I noticed that you and some of your colleagues at {{their company}} visited our website and downloaded a white paper on {{topic}}.

I was wondering whether you were trying to learn more about how you might improve {{business solution}}. So, I would be happy to setup a no strings attached 30 minute consultation with our expert team on {{topic}}.

Let me know if you think this might be useful? Hope to hear from you.

Regards,

Additional Resources

Sub: Here are some resources for {{topic}}

Hello {{First Name}},

I’m just writing to let you know that our latest post, about {{what your blog post is about}}. In it, I share {{what it’s about}}.

As a digital marketer, I believe it will be very valuable to you.

Here’s a link to the latest post: {{Post link}} I hope you enjoy it and I’d love to hear your thoughts on it. All the best.

Regards,

Responding to an online post

Sub: Ideas for generating leads

Hello {{First Name}},

I saw that you recently posted a question on LinkedIn about how to generate new leads for your company.

I’ve found that {{solution}} has been successful for several companies in your space. I would love to set up some time to chat about this solution if it strikes your interest.

Regards,

Helpful resources

Sub: {{First name}}, more resources for you

Hi {{FirstName}},

I noticed that you recently visited our {{Page or Blog Post}}. I wanted to quickly check in and make sure that you were able to find the resource you were looking for?

I also thought you might find these additional resources helpful:

– {{link to helpful resource}}

I actually also took a minute to look at your company, and I thought you might be interested in how your current performance compares to the industry benchmarks that we regularly see.

Would you like to talk tomorrow at {{insert 2 times you’re available}}?

A presentation

Sub: {{Prospect name}}, Your site isn't optimized!

Hey {{Prospect name}},

I noticed that your blog/site isn't optimized for mobile! Here is how you can improve it: {{share the visual presentation}}{{Your company}} has a plugin that can easily optimize wordpress blogs/sites to enhance the reading experience of your readers on phones and tablets.

>We would love to connect over the phone for few minutes and get this fixed for you.

Alternatively, you can also download our plugin here {{url link}}

Best,

GAMIFICATION

Sub: Idea to gamify {{Company}}’s sales team

Hi {{First Name}},

I’d like to share a quick idea with you that has helped {{Clients}} gamify their sales team and exceed their revenue goals.The concept is fairly simple, and leverages the game mechanics of competitions like Fantasy Football, and has powerful results.

When can we have a quick call so I can explain?

Thanks,

INDUSTRY/COMPETITOR EVENT

Sub: Saw the {{recent industry/competitor event}}

Hi {{First Name}},

I saw that the {{new industry event}} will result in {{negative effect for the company's revenue}}.

I think our company may be able to help you deal with the situation. With {{your company}}, you should be able to {{your value proposition}}.

Should we talk or is there someone else that I can connect with for a quick 15-20 minutes call?Our company {{name}}, helps {{brief about the pain point your product/offering will resolve}}.

We have helped other companies {{companies list}} increase their revenue by x% in just 3 months.

Are you or someone from the team available to hop on a quick call sometime over the next week or two?

Best,

If you're a stranger to them

Sub: 26 seconds (or less)

Hi {{First Name}}

I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)As a {job title} at {{company}}, I get to speak with people like you about {achieving X}.

{{Prospect's company} }is on my radar because we've helped a lot of companies in {{industry/space}} with {{business area}}.

Could we schedule a 15 to 20 minute call to discuss your strategy for {{achieving X}} -- what excites you, which challenges you see, and how you envision your plan changing down the road?

Even if you decide not to continue the conversation after our call, you'll leave with some advice for {{business area}} that will make an immediate impact.

Best,

Access to Research Report

Sub: {{Prospect company}}, impressed with your growth rate!

Hey {{Prospect}}

Your quarterly report shows an impressive growth rate, especially at your scale.

Fast growth companies like {{prospect company}} usually dedicate significant resources towards {{your area of expertise}}. We have some market research that shows how companies allocate resources to different parts of the {{expert area}} process.

Would you be interested in seeing the research report, so you can benchmark yourself?

Regards,

Download 100+ cold email templates for your outreach campaigns

Checking in Follow Up Email Templates

Occasionally, as part of your email followup/ cadence, you may want to simply refer to the previous email and bring it back to your prospect's attention/ casually float it to the top of their inbox. Thus, you are giving them another opportunity to read your previous outreach/ message and respond.

While we do not recommend excessive usage of the "Checking in" variety of followup, it is common practice to mix it up in your followup sequence and add one of these - especially during the early stages.

Simple follow up

Sub: RE: {same subject used in first touch}

Hi {{First Name}},

{{Your name}} again. Just touching base from few weeks ago.

Would love to have a quick conversation to see if I could you help you with your {{give a solution to their problem}}.

Are you available {{insert two times}} for a quick 10 minute call?

Regards,

Confidence + Empathy

Sub: {{First Name}}, {{Challenge}}

Hey {{First Name}},

I understand your position, but I wouldn’t follow up with you if I didn’t strongly think that {{your company}} can help {{their company}} solve {{challenge #1}} by {{product benefit #1}} and {{product benefit #2}}.

I can promise you that {{your product}} is going to be an industry standard. By choosing to not implement it, you’re putting your business and your ability as a {their department} person at a disadvantage.

Let me know if you want me to jump on a call so I can walk you through what we do.

Best,

Early follow up

Sub: {{First Name}}, Let’s take another look

Hi {{First Name}},

Last we chatted, you requested that I get in touch in November. I may be a month early, but I figured it’d be worth checking-in.

Have you given any additional thought to my proposal? I’d be happy to do a quick review of it on the phone and answer any pending questions.

What does your calendar look like to talk?

Regards,

Post voicemail

Sub: Sorry, I just missed you

Hi {{First Name}},

I just called to {{explain your purpose}}.

In my voicemail, I mentioned that I’ll try you again on {{date and time}}, but feel free to reach me whenever works best for you at {{phone number}} or shoot me any questions via email.

Best,

Offer to help

Sub: RE: {{same subject used in first touch}}

{{First Name}},

Drop me a note if you caught this {{FirstName}}. Would love to chat some more about your sales / provide any assistance I can there. Discussing your plans for {{your area of expertise}} (even if it’s just advice I can pass on!) would be great too.

Hope you’re having an excellent start to the week.

Regards,

For a busy prospect

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},

Drop me a note if you caught the email below {{FirstName}}; I know you’re a busy man!

I’d love to talk a little bit more about {{your company}}, yourself, and any ways in which we can be collaborating. A phone call / Skype would be a pleasure.

Hope you had an excellent weekend.

Best,

ONE STEP AT A TIME

Sub:Next Step?

{{FirstName}},

I’m writing to follow up. I’m not sure what our next step is.Let me know what makes sense as a next step, if any?

Thanks for your input.

BTW WE WERE IN THE NEWS

Sub: RE: {{same subject}}

Hey {{FirstName}},

we got some new press coverage {{link}} that I wanted to share with you. I’d love to pick up on our conversation. When’s a good time to chat?

DIDN'T HEAR BACK

Sub: RE: {{same subject}}

Hi {{FirstName}},

I didn’t hear back from you last week when I was looking for the appropriate person managing your {{statement}}.

That’s not a problem.If it makes sense to talk, let me know how your calendar looks.If not, who is the appropriate person?

Follow up and ask for referral

Sub: RE: {{same subject}}

Hi {{FirstName}},

I have tried to get in touch with you to see if there is a mutual fit between our companies expertise and your goals around {{statement}}.

If you are not interested or there is another person you would like me to follow up with, please let me know.

Would it make sense to invest 5-10 minutes to determine if there is a mutual fit between your {{statement}} and our expertise?If not, who do you recommend I talk to?

JUST MISSED YOU

Sub: {{First name}}, I just missed you!

Hi {{FirstName}},

Must have just missed you! I just left a voice mail on your cell.Please shoot me an email or call me when you get a chance at (xxx xxx xxx)looking forward to connecting.

Best Regards

When waiting for an answer

Sub: RE: {{Same subject}}

Hi {{!First Name}},

In case you missed my email {{!week/day you sent it}}, {{restate why you’re reaching out}}.

{{Value statement specific to recipient}}.

My ask for you:

{{Any additional information}}.

Looking forward to your reply,

Social proof

Sub: RE: {{Same subject}}

Hey {{!First Name}},

I wouldn't be reaching out again but I strongly think that we can work together and we can help you {}{achieve goal}}.

Freshtrip, Intercom and Autopilot, three of the fastest growing SAAS startups in the bay area use us {{core benefit of your product}} every day.

I suspect that we could be helpful for {{prospect company}} as well. Can we schedule some time to talk this week?

Best,

Testimonials

Sub: {{First Name}}, you will love us like others do

Hi {{!First Name}},

Incase you are still on the fence about whether automated prospecting makes sense for you, I wanted to share a few quotes on what our customers are saying about us:

“{{Your Company}} is now the backbone of our sales prospecting process” – VP Demand Gen at {{CompanyName}}, a leading digital marketing firm

“The prospector works like a charm and integrates beautifully with our CRM to keep all data in sync {{Customer}}” – VP Sales at {{Customer Company}}

Intrigued why so many sales people love to use {{your Product Name}}? We should talk!

Best,

Ask for a meeting

Sub: {{First Name}}, Free for a coffee? On me!

Hey {{First Name}},

I am going to embarrassingly honest: I've really enjoyed learning more about what you do and would love the opportunity to connect over coffee to learn more about your experience with {{industry}}.

I am currently doing {{role}} at {{company}}, and am very interested in learning more about how you use A/B testing to enhance {{detail from last conversation}}.

I know you must be very busy, so thought it might be a good idea to catch you when you step out for a coffee this Wednesday or Thursday at {{time}}. The coffee is on me. Just let me know!

Regards,

Value Add Follow Up Templates

Instead of perpetually "checking in", mail after mail, we strongly recommend using each followup as an opportunity to add more value to your prospect.

Rather than seek your prospect's attention without offering any thing in return, if you can offer some thing of value then it significantly increases the chances of initiating a sales conversation.

Post Event, In depth

Sub: Excited about {{event}} at {{company name}}

Hi {{First Name}},

I’m sure improving your {{objective}} is a top priority for you. I thought I’d send you {{piece of content}} for you to go through. In this post, we discuss the 5 key ways of improving your {{objective}}.

Would love to know if {{piece of content}} was helpful to you. Let me know if you would like to discuss this in greater detail over a call.

Regards,

Educate Your Prospect

Sub: Key challenges in implementing {xyz}

Hi {{First Name}},

Following my previous email on how we can help {{Company}} implement {{xyz}}, I wanted to share this {{piece of content}} that talks about the key challenges companies face in this context.

Let me know if you have any questions about {{topic}}. I would love to get on a call to discuss this in greater detail.

Best,

Share something + follow up

Sub: RE: {{same subject used in first touch}}

Hey {{First Name}},

Can we hop on a quick call Wednesday 4pm or Thursday 11am?

Cheers,

PS: thought you might find this article interesting {{link}}

Final Email+Last in series

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},

Over the past couple of weeks, I’ve sent you a series of emails that I hope have been valuable to you. This is the final email you’ll be receiving as a part of the series.

If you’ve been enjoying the emails I’ve been sending, then I’ve got one more thing I’d like to share that I think you’ll find useful:

Our {{product}}, which we built to help {{your target audiences}} deliver(s) {{the thing that you sell}}.

If you’re struggling to {{first thing your product will fix}}, or feel overwhelmed by {{second problem your product will fix}}, I encourage you to give us a try.

{{This is where you will say the length of your free-trial and what is required to sign up}} You can try it free here: {{link to your free trial}}

Enjoy, and once again, welcome to the {{Your company}} community

Regards,

If you just called them

Sub: {{First Name}} -- just gave you a ring

Hey {{First Name}},

Saw that you were checking out our {{product}}, and wanted to give you a quick shout after checking out the {{company}} site.

The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from {{product}} and share some best practices.

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: {{Meetings link}}.

Best,

P.S. Thought you might like this as well while getting started:

USING FREE OR TRIAL VERSION

Sub: What's next?

Hey {{First Name}},

How are you finding {{your product}} so far now that you've tested it pretty well?

You've locked down the basics of getting {{your product}} to work for you - A, B , C. A few tips I thought you might find useful.

- Tip 1

- Tip 2

- Tip 3

I'd love to hear how we're meeting your expectations. If there's anything that you haven't found compatible yet, do let me know.

Best,

Prospects gone dark

Sub: {{First Name}}, Are we meant for each other?

Hi {{First Name}},

But it still stings :( Sounds like we weren't meant for each other. But I wanted to reach out to you one last time.

I have a few suggestions on how {{prospect company}} can {{accomplish X and Y}}. If I don't hear back, I'll assume that the timing isn't right.

In the meantime, here are two {{links, resources}} I thought you might {{enjoy, find value in}} because {{reason why they're relevant}}:{{Link #1}}{{Link #2}}

Best,

If they opened your email but never replied

Sub: Resources used by {{competitor #1}} and {{competitor #2}}

Hi {{First Name}}

Following on my previous email, as they have a tendency to slip through the cracks.

At the very least, I wanted to provide you with the top resources that your peers at other {{prospect's industry}} companies found helpful: {{Helpful link}} {{Case study}} Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with {{prospect company's}} 2017 strategy?

Just book some time on my calendar here: {{Meetings link}}

Best,

Product Updates

Sub: {{First name}}, quick update from {{your company}}

Hi {{First Name}}

Hope all is well.

Last time we spoke you didn't think that {{your company}} was a not a goof fit for your needs because {{reason why they didn't close}}

The good news is that we now {{new feature which addresses their concern}}. Based on our past conversations, I think we are in a better position to help you to {{achieve X by doing Y}}

Just say the word and we will set up a trial account for you and your team.

Best,

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Humour Email Templates

Your prospect is constantly bombarded with notifications, social media feeds, Youtube videos, not to mention tons of email every single day. In this age of over communication, if you can make your prospect smile, then you can stand out among the countless bland emails that hit your prospect's inbox.

Humour if well architected, can make even the most defensive prospect lower their guard and engage with you in a favourable disposition. Adding one funny email template in your followup cadence is a highly recommended idea.When it comes to funny templates, we highly recommend that you create your own template based on your target persona and use the ones provided below as inspiration only.

The Super Hero

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},

I’ve reached out a few times regarding your sales prospecting strategies there at {{company}}. My guess is that we’re out of touch for one of three reasons:

– You don’t see a fit

– You have another solution to create predictable outbound prospecting numbers

– You are secretly a superhero and have been too busy fighting crime to reply

If any of these are correct then they may be the exact reason why we should talk now…

Best,

The T-Rex one

Sub: Are you ok?

Hi {{First Name}},

I reached out previously regarding {{WHAT YOU DO}} and haven’t heard back from you yet.

This tells me a few things:

• You’re being chased by a T-rex and haven’t had time to respond.

• You’re interested but haven’t had time to respond.

• You aren’t interested.

Whichever one it is, please let us know as we’re getting worried!

Regards,

NEW CHAPTER

Sub: C-H-A-N-G-E-S

Hi {{First Name}},

I’ve reached out to {{company}} several times over the past few weeks. What I talked about clearly didn’t resonate.

I heard the collective yawn and have made some changes.

This partnership is now about three simple things:Helping you improve {{X area of business}} Helping you solve {{X challenge}} Helping you achieve [X results]If the above sounds interesting, let's connect so I can provide more information on how we have started a new chapter.

Best,

{Your name}

ADELE

Sub: Hello from the other side

Hello {{prospect name}},

I must have called a thousand times ...On a more serious note, last time we talked about {{pain}} and how {{product}} could help {{drive X results/accomplish X goal}} over {{specific timeframe}}.

Are you still interested in continuing our discussion? If not, please let me know so I can stop being Adele.

Cheers,

The Blunt Ask

Sub: {{First Name}}, how do we proceed?

Hi {{First Name}}

I'm in salesman hell a.k.a "Radio Silence"

I have officially stalked you via phone, and now I thought I'd try emailing you.

How would you like me to proceed?

1. Keep calling you

2. Email you every two days

3. Take the opportunity out of the pipeline

Just reply the option number.

Thankfully,

Comment on your Blog Post

Sub: {{First Name}}, thanks for your comment

Hi {{First Name}}

Thank you for the lovely comment for my article on {{topic}}. Glad that it helped you solve {{problem x}}.

Just remember, we are always an email away if you need help. (Well, help with our app. I have no clue about good vacation spots in Alaska.)

Best,

Break Up Email Templates

As a category, breakup email templates have gained a fair bit of notoriety over the last few years. The basic premise behind these emails is to tell your prospect that you are "giving up" on them. Usually, you are banking on the pseudo-psychological manipulation (also known as scarcity effect ) - that people want what they can't have.

Our experience has been that "Breakup emails" they tend to work more often than not. Be sure to try them out in one of your cadences and measure the impact.

Closing the File

Sub: Permission to Close Your File

{{First Name}},

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.

If you aren’t interested, do I have your permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.

Best,

Courteous and Firm

Sub: Thanks from {{company}}

Hi {{FirstName}},

I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need.

In either case, I want to respect your time so I’m going to go ahead and close your file.

Otherwise, if you would still like to talk, let me know a good time.Thanks again.

Best,

one line zinger

Sub: Re: {{Client company name}} + {{your company}}

Hi {FirstName},

Any interest here or is it time for me to hang up the towel?

Regards,

The professional breakup

Sub: Thanks from {{company}}

{{FirstName}},

I wanted to reach out to you one more time regarding {{Subject Matter}}. If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again.

If I can be of assistance, you can always contact me at the number in my signature.

Best,

The QUASI Breakup

Sub: RE: {{same subject used in first touch}}

Hi {{First Name}},

Okay, I get it. It sounds like it’s not the best timing right now.

However, I’m convinced that {{your product}} is something that is going to help your business be even more successful.

That’s why I’ve included some examples (include 2-3 case studies) of how {your product} can help you {{product benefit #1}} and {{product benefit #2}}, and I’ll touch base in a month or so to update you on what’s new.

Best,

Corny Subject line

Sub: Is the love gone?

{{FirstName}}, I wanted to reach out to you one last time. I have a few suggestions on how your company can improve in terms of [metric]. If I don’t hear back from you, I’ll assume the timing isn’t right.

My information is below should you have any questions.

Regards,

THE CLASSY BREAKUP

Sub: RE: {{same subject}}

Hey {{FirstName}},

Haven’t heard back from you. Thank you for the opportunity. Can I put it on hold for now?

1,2,3. That's it

Sub: Should I stay or should I go?

Hi {{FirstName}},

I know you’re busy. Just give me a 1, 2, or 3

1. We’ll pass on partnering with {{company}}this year, thanks for the offer!

2. We’re interested in the {{product}}, but it’s not a good time, reach back out to me in 1 month.

3. I’m interested — let’s talk!

Thanks!

The Polite Ask

Sub: Is {{your company}} the best fit for {{prospect company}}?

Hi {{FirstName}},

We are always working on ways to improve, and conversations with prospective clients like you are essential to the success of our business.

I recently spoke to you about our product and we seemed to be a good fit for your needs. But since then my attempts to reach you have failed.

No matter the reason for the halt in communication, I hope that you would fell comfortable telling me if we are not a fit.

Let me know if this is still an opportunity that you are interested in pursuing? If not, I completely understand and wish you all the best.

Regards,

The Last Email

Sub: {{First name}}, would love your feedback

Hey {{First name}}

This is my last email, but I'd love your feedback so our product can get better.

What's the main reason you didn't want to hop on a call with us? {{Prospect first name}}

Best,

Appreciate your feedback

Sub: {{Prospect name}}, quick favour

Hi {{Prospect name}}

Thanks for taking the time to {{talk to me about/consider/download a trial of}} product X. I understand if it’s not a fit and {wish you the best with Y opportunity, hope you find a solution to Z problem}.

I’m sure you’ve got a lot going on, but if you have a minute, would you mind telling me which two or three things would’ve changed your mind?

I’m always trying to improve and would really appreciate the feedback.

Best,

Priority Focussed Break up

Sub: My Last Attempt Unless You Want to Reconnect

Hi {{Prospect name}}

I've reached out to you a few times recently to reconnect and I haven't heard back from you. I understand that you're busy, so if exploring a partnership with {{your company}} isn't a priority, please let me know so I can stop bothering you. However, when we spoke last, you mentioned a few key areas that you were looking to improve:

1. {{VALUE PROP #1}}

2. {{VALUE PROP #2}}

3. {{VALUE PROP #3, etc}}

Are these still priorities for you? If I don't hear back from you then I'll assume this isn't the right time to continue our conversations and that something changed since we last spoke.

Best,