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13 Cold Email Tools to Kickstart
your Sales Outreach

Find below, a detailed review of the most popular cold email tools based on email automation features, CRM integrations, pricing, and more.

Sending a cold email is a predictable yet efficient way to generate leads for your sales team and close more deals.

Over the last few years, there has been an explosion of software tools available to help you automate and scale your cold email prospecting. This has led to the creation of an entirely new category of software: the Sales Engagement category.

These tools are different from traditional email marketing software, built to blast out thousands of emails to your marketing list.

Sales engagement or cold emailing tools are designed to send smaller volumes of highly personalized emails and follow-ups to your prospects. These are built to increase the productivity of sales teams, and book meetings with more potential prospects.

However, given the variety of tools available in the market today, the real problem for a sales team is picking the right tool that matches their requirements.

There are a variety of factors you need to consider before picking the right tool.

Does it support the type of emails and customization that your team requires? Does it integrate with your sales CRM? How advanced are its email campaign features? Is the pricing model geared to your growth plans?

Here's an overview of 13 cold emailing tools that fit these criteria.