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23 Best Cold Email Software for 2024 (Pricing, Pros, and Cons)

Find below, a detailed review of the most popular cold email tools based on email automation features, CRM integrations, pricing, and more.


In short:

It’s common knowledge that cold email tools are a must-have for reps. If you want to grow your revenue, you have to start executing personalized outreach through multiple channels like email, phone, LinkedIn, and SMS at scale. Whether you’re a business owner, sales professional at an SMB or enterprise firm, or a marketing executive, a cold email tool is crucial to achieve that highly-coveted revenue growth. The key is to find a cold email platform that fits your unique business needs–one that fits your budget and use case, matches your feature requests, and has enough seats for your users.

FAQ : The Top Queries About Cold Email Software

1. What is a Cold Email Software?

Cold email software is an emailing tool designed to send highly personalized cold emails and follow-ups to your prospects at scale. Sales reps and account executives alike can use the cold email marketing software to reach their prospects wherever they are–on email, phone, or LinkedIn–to book more meetings and crush quotas.

2. Which email service provider (ESP) is best for cold emailing?

Gmail, Outlook, and SMTP are the most popular ESPs available today. Choose a cold emailing software that integrates with any of these ESPs to ensure you can seamlessly switch between ESPs if you want.

Here’s how to find the best email service provider to run a successful cold email campaign:

3. Why Should You Use a Cold Email Software?

You should use a cold email software if you want to scale your outreach efforts without sacrificing personalization. It’s impossible to manually send 1000 personalized cold emails today and follow-up effectively with all of them. Therefore the number of meetings you book will remain low. If you want to scale your number of meetings booked, you have to start scaling your outbound efforts, and that’s what a cold email marketing software helps you do.

4. What’s the difference between cold email and spam?

A cold email is an email sent to a person who has no prior relationship with you or your company or has not even heard of your company (therefore, cold). Cold emails are usually sent to potential business prospects and are relevant and sometimes, personalized to the prospect.

But a spam email is an email that is part of an email blast sent to thousands of people. The content of the email may or may not be relevant to the recipient. The more spam emails you send, the higher the chances of your email account being banned by your email service provider. Since the content of such emails are irrelevant to the recipient, they may mark your email as ‘spam’, and when more people do it, your account will fall under the email service provider’s scrutiny.

5. Is cold emailing illegal?

Cold emailing isn’t illegal. But every country has its own rules that you must follow while sending commercial emails. For example, if you are sending it to prospects from the US, you must ensure that it complies with the CAN-SPAM rules.

Here are some tips to avoid getting blacklisted while cold emailing:

To read more about Laws and guidelines for sending cold emails in different countries

6. What are the 5 best cold email tools for small businesses?

As a small business owner, you might be looking for a simple cold email outreach tool that will allow 1-4 users to run cold outreach campaigns from within your email. If you’re looking for specific features like advanced email deliverability or video personalization, you could use a separate software with a little more advanced features. We’ve included a good mix of both in the below list–based on customer reviews and ranking from G2.com:

  1. SmartReach
  2. PersisitIQ
  3. SalesHandy
  4. Klenty(includes advanced email deliverability feature)
  5. Yesware