23 Best Cold Email Software for 2023 (Pricing, Pros, and Cons)
Find below, a detailed review of the most popular cold email tools
based on email automation features, CRM integrations, pricing, and
Cold email outreach is a predictable way to generate leads for your
sales team and close more deals. But manually sending personalized
cold emails to over 100 prospects is not an easy task. And that’s
where a cold email software can help lift the burden off your reps’
Sales engagement or cold email software help your sales team send
hyper-personalized sales emails, follow up with them and track the
outreach performance without having to spend their entire day on it.
In other words, cold email tools are built to increase the
productivity of sales teams, and book meetings with more potential
However, given the variety of cold email software available in the
market today, the real problem for a sales team is picking the right
tool that matches their unique requirements.
So, to cater to your needs, we talk about the different types of cold
email software available, the factors you need to consider before
picking the right tool, and the
23 best cold email software available in the market
How to Choose the Best Cold Email Software?
Between shifting your book of accounts to a new location, wondering
whether this new tool can fit into your existing tech stack, and using
a tool for the first time, we understand how difficult this decision
might be for you. So, to help you make this decision sooner, we have
mentioned the features you should specifically look for while finding
the right cold email software:
Sometimes, name personalization isn't enough to snare your reader's
interest. Here are some advanced personalization features to look for
in your cold email software:
Email and Video Personalization - To seamlessly embed images
and videos into the email body.
Email Preview and Edit - This feature allows you to edit an
email in a sequence before it is scheduled to go out.
Liquid Templates - To dynamically alter content based on the
prospect's region, and day of the week or time of day.
Email Validation - A prospect list you bought off a website
or downloaded from somewhere will have a lot of emails that are
invalid which can lead to more bounces in your email campaigns. This
feature allows you to verify email addresses of your prospects and
keeps bounce rates down.
Custom Domain Tracking - To build custom links and domains to
avoid spam filters.
Email Sending Limit to Protect Your Sender Reputation - If
you’re running multiple cold email campaigns and are continuously
adding prospects to your campaign. You can ensure that your cold
email tool only sends out only X number of first emails in a day, so
that you don’t jeopardize your sender reputation.
Custom Unsubscribe Options - You can create your own
unsubscribe messages. To give recipients an opt-out option and
therefore be CAN-SPAM/GDPR compliant.
Email Sequence Features
A cold email tool should help you send email sequences with minimum
supervision. But that's the bare minimum. Here are some of the other
email sequence features you should look for in the cold email platform
you invest in:
- To reach out to your prospects through multiple channels like
emails, LinkedIn, cold calls and SMS, and create a lasting
OOO and Automatic Reply Detection - To ensure that your
sequences stop once it receives replies, or detects OOO replies and
stops the cadence for those prospects, and automatically restarts
the cadence for those prospects within a time frame.
Metrics and Insights - To track the performance of your cold
email outreach campaigns and optimize future campaigns based on the
A cold emailing software that works in tandem with your CRM can save
you from long hours of admin work. Here’s what you get with
native CRM integrations:
Bi-Directional Data Flow Between CRM and Cold Email Software
- Lets you skip the time-consuming task of manually logging in the
activities performed using the cold email software to the CRM, like
the emails sent, emails opened, and replies received.
Auto-Import of Leads - Ensures that a new lead in the CRM
gets imported to the cold email software and an appropriate cadence
begins for them automatically.
Assign Email Sequences Based On Prospect’s Interest - A
person who has opened your email twice has more buying intent than
someone who has never opened your email. A cold email software
gauges this interest and starts relevant email sequences for each
Plug-in - To use the cold email software right from your CRM,
even if you haven't logged in to the software.
It’s common knowledge that cold email tools are a must-have for reps.
If you want to grow your revenue, you have to start executing
personalized outreach through multiple channels like email, phone,
LinkedIn, and SMS at scale. Whether you’re a business owner, sales
professional at an SMB or enterprise firm, or a marketing executive, a
cold email tool is crucial to achieve that highly-coveted revenue
growth. The key is to find a cold email platform that fits your unique
business needs–one that fits your budget and use case, matches your
feature requests, and has enough seats for your users.
FAQ : The Top Queries About Cold Email Software
1. What is a Cold Email Software?
Cold email software is an emailing tool designed to send highly
and follow-ups to your prospects at scale. Sales reps and account
executives alike can use the cold email marketing software to reach
their prospects wherever they are–on email, phone, or LinkedIn–to book
more meetings and crush quotas.
2. Which email service provider (ESP) is best for cold emailing?
Gmail, Outlook, and SMTP are the most popular ESPs
available today. Choose a cold emailing software that integrates with
any of these ESPs to ensure you can seamlessly switch between ESPs if
Here’s how to find the best email service provider to
run a successful cold email campaign:
Look at the core features and integrations available
Know the email sending limit set by the ESP
Gauge the ease of use through reviews and trials
3. Why Should You Use a Cold Email Software?
You should use a cold email software if you want to scale your
outreach efforts without sacrificing personalization. It’s impossible
to manually send 1000 personalized cold emails today and follow-up
effectively with all of them. Therefore the number of meetings you
book will remain low. If you want to scale your number of meetings
booked, you have to start scaling your outbound efforts, and that’s
what a cold email marketing software helps you do.
4. What’s the difference between cold email and spam?
A cold email is an email sent to a person who has no prior
relationship with you or your company or has not even heard of your
company (therefore, cold). Cold emails are usually sent to potential
business prospects and are relevant and sometimes, personalized to the
But a spam email is an email that is part of an email blast sent to
thousands of people. The content of the email may or may not be
relevant to the recipient. The more spam emails you send, the higher
the chances of your email account being banned by your email service
provider. Since the content of such emails are irrelevant to the
recipient, they may mark your email as ‘spam’, and when more people do
it, your account will fall under the email service provider’s
5. Is cold emailing illegal?
Cold emailing isn’t illegal. But every country has its own rules that
you must follow while sending commercial emails. For example, if you
are sending it to prospects from the US, you must ensure that it
complies with the
Here are some
tips to avoid getting blacklisted while cold emailing:
6. What are the 5 best cold email tools for small businesses?
As a small business owner, you might be looking for a simple cold
email outreach tool that will allow
1-4 users to run cold outreach campaigns
from within your email. If you’re looking for specific features like
advanced email deliverability or video personalization, you could use
a separate software with a little more advanced features. We’ve
included a good mix of both in the below list–based on customer
reviews and ranking from G2.com: