How Pipecandy boosted response rates by 300% with Klenty

The Klenty Difference

1. Intent-based Outreach

Within the first 5 minutes inside Klenty, Ashwin’s curiosity perked up: here was a smarter platform built to execute strategic, relevant outreach.

With the Cadence Playbooks feature, Pipecandy was able to track Intent Signals from prospects. Next they set up conditions like automatically shifting prospects who showed intent to a new, hyper-personalized cadence.

Thus Ashwin could identify all prospects who were actually in-market and focus on them. Meanwhile, automated emails would keep building intent in unresponsive prospects.

Through Playbooks, Pipecandy were able to focus on the right prospects with an Intent-based strategy and boost reply rates with less work.

2. Automated Personalization

Putting human back into email was another massive piece in Pipecandy’s outbound puzzle.

Liquid Templates allowed Pipecandy to dynamically customize their email content at scale based on date, persona, and other prospect information.

Moreover, Klenty’s Video Integrations made it easy to embed personalized videos which took their reply rates to a whole new level.

In addition, deliverability features like Custom Domain Tracking and Cadence Throttling made sure Pipecandy’s emails landed in inboxes and not spam.

With Klenty, Pipecandy was able to replace ‘boring old email’ with personalization at scale.

3. Deep Hubspot Integration

Sales Productivity was another major outcome which delighted Pipecandy. With Klenty’s native Hubspot integration, they accelerated all the manual data entry tasks which were stealing time from their day.

Klenty’s direct integration made sure Pipecandy automated actions like starting a new cadence as soon as contacts entered Hubspot. Without the busywork, Pipecandy saw an instant boost in the number of high-impact activities his team executed on a daily basis.

As a result, they were able to save 10+ hours every week.

4. Comprehensive Reports

The impact of Klenty was right there to see in the numbers Ashwin observed in Reports and Dashboards. Unlike the other tools Pipecandy had used in the past, Klenty gave template-level, cadence-level, team-level and step-level visibility into their campaigns. In just 10 minutes, Ashwin could know

• which steps in the cadence were working
• which cadences delivered the highest engagement
• which prospects were engaging at every step
• the nature of the responses- positive or negative
• which reps were on track in terms of outcome and volume

Ashwin was therefore able to scale the performance of his sales team based on smart, data-driven decisions.

5. Enthusiastic Support

The dedication of Klenty’s Customer Support team amazed Pipecandy.

Klenty’s support team made sure Pipecandy were able to get their reps onboarded quickly and have a seamless experience using Klenty.

Conclusion

Through

• Identifying high-intent prospects
• Shifting prospects from cadence to cadence based on intent
• Sending personalized outbound emails
• Automating Hubspot CRM workflows

Klenty helped Pipecandy personalize at scale, accelerate repetitive work and boost reply rates by 300%.