SalesLeadGen is a London-based outbound agency, established in
2015, that provides a B2B Lead Generation service helping
clients obtain outbound leads for the top of their sales
pipeline through automated email and social media outreach
campaigns.
The outbound agency world revolves around performing
top-of-the-funnel activities such as list building, sending
emails, and follow-ups to cold prospects to generate leads.
For SalesLeadGen to scale their operations, they needed to
automate this entire process in order to boost lead generation
for their clients and expand their own business along the way.
SalesLeadGen sources email IDs from the social web and stores
them in Google Sheets. Those contacts are then fed into an email
tool to run personalized email outreach campaigns at scale.
Then, based on activity data such as email opens, clicks, and
replies, prospects who show interest are imported as warm leads
into their Hubspot CRM.
SalesLeadGen realized that to make this process more productive
and efficient, and to minimize time wastage, they needed to
automate each step of the way so they could focus on high-value
activities that helped in closing more deals.
Therefore, they were in the market looking for a tool that had
the exact features that would successfully dovetail with their
process and optimize it.
This tool needed to:
- Auto-import contacts from Google Sheets
- Run personalized cold email campaigns on auto-pilot
- Optimize outreach performance through split testing
- Get an in-depth analysis of outreach performance
-
Automatically create leads in Hubspot CRM based on engagement
activities
Nick Gilbert, the Managing Director and Co-founder of
SalesLeadGen, had therefore explored several sales automation
tools in his quest to find the best fit for SalesLeadGen’s
requirements.
That was until he came across Klenty.
Klenty offered powerful features that eliminated most of their
manual work and delivered end-to-end automation.
From automating the import of contacts from Google Sheets, and
running personalized email campaigns to automatically creating
deals in Hubspot, Klenty succeeded in taking any manual work out
of the equation, thereby unlocking massive productivity gains
for SalesLeadGen and their clients.
