First Due, founded in 2016, is a cloud-based company that
provides an end-to-end suite for Fire and EMS agencies by
collating all software functions required for operations, right
from Pre-Incident Planning to Response and Incident Reporting -
thereby reducing risk for First Responders and their
Dylan Spader joined the sales team at First Due when they were
just starting outbound outreach.
First Due was heavily inbound driven. So, setting up an entirely
new channel from scratch came with its own challenges. Sending
emails, using personalized templates that grab attention,
keeping track of outreach performance, and maintaining a record
of all activities in Zoho CRM - were the most important factors
Dylan had to consider.
As he was looking to scale his team, Dylan realized that the
lack of a standardized process would mean that every rep would
be doing their own thing.
This meant that the reps would be executing sales activities at
random, lacking organization. And with no insights into what is
working and what is not, there would be no way of knowing what
activities moved leads along the pipeline.
Dylan quickly realized that the solution to this would be to set
up a standardized execution process.
Soon, Dylan found himself looking for tools that would:
- Automate personalized email campaigns at scale
- Provide extensive reports to track performance
- Integrate well with Zoho CRM