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Salaries of
Salespeople Across
the Globe

Find out about the different roles in sales, the salaries of salespeople in different countries, best locations to work in the U.S., and companies that pay the highest salaries.

How is a sales team set up?

The Assembly Line sales team structure is a popular option among small and mid-sized companies and SaaS startups. This structure ensures a low-stress environment as it breaks down the sales process into individual tasks and every person is assigned a specific task.

Sales Development Team

Sales Development Team

Comprising sales development representatives (SDRs), this team is at the front end of an organization’s sales team. Using prospect research, SDRs set up sales sequences that include a series of emails, LinkedIn activities, cold calls or texts, to engage with prospects and book a meeting with them. Once a meeting has been booked, these leads are handed over to the Account Executive Team.

Account Executive Team

Account Executive Team

The account executives (AEs) work with a singular goal of closing the deal. AEs do one more round of qualification to ensure they have a need to buy the product or service, identify the pain points of these leads and accordingly initiate steps to close the sale.

Role of a Sales Development Representative (SDR)

Irrespective of whether SDRs are Inbound or Outbound, their goal is to book meetings with the prospects and hand them over to the AEs.

Inbound SDRs qualify the leads provided by the marketing team, book a meeting with qualified leads and then hand them over to the AEs.

Outbound SDR or Business Development Representatives (BDRs) go online to find prospects looking for the product or service you’re selling. They make a prospect list, reach out to them via cold emails/cold calls/cold LinkedIn outreach to book a meeting.

Role of an Account
Executive (AE)

AEs further qualify the leads brought in by SDRs by adopting lead qualification methodologies such as BANT and MEDDIC and will vet the prospects during the discovery call. Next steps include scheduling the demo to understand the prospects’ needs and confirming intent to buy. After the demo, AEs handle objections, follow up with prospects, and negotiate until the deal is closed.

Role of a Sales Manager

Sales Managers lead the sales team of an organization. They take care of hiring and training team members, coming up with a strategic sales plan, setting quotas and KPIs for SDRs and AEs, evaluating the team’s performance and periodically making necessary adjustments to boost sales.

How much are the
biggest tech companies
paying their salespeople?

Lucid Software

AppDynamics

Palo Alto Networks

Twilio

Google

Microsoft

Red hat

Amazon Web Services

Adobe

Dropbox

graph-1 graph-1 graph-1 graph-1 graph-1 graph-1 graph-1 graph-1 graph-1 graph-1

Sales Development Representative salary

graph-2 graph-2 graph-2 graph-2 graph-2 graph-2 graph-2 graph-2 graph-2 graph-2

Account Executive salary

graph-3 graph-3 graph-3 graph-3 graph-3 graph-3 graph-3 graph-3 graph-3 graph-3

Sales Manager salary

Sales Development Representative salary

Account Executive salary

Sales Manager salary

S.
No
Company
01 Lucid Software
02 Palo Alto Networks
03 Google
04 Red Hat
05 Adobe
06 AppDynamics
07 Twilio
08 Microsoft
09 Amazon Web Services
10 Dropbox
Sales Development
Representative salary
Account
Executive salary
Sales Manager
salary
Average
total pay
(/yr)
Base
salary
(/yr)
Commission
(/yr)
Signing +
Stock
(/yr)
Average
total pay
(/yr)
Base
salary
(/yr)
Commission
(/yr)
Signing +
Stock
(/yr)
Average
total pay
(/yr)
Base
salary
(/yr)
Commission
(/yr)
Signing +
Stock
(/yr)
$56,018 $37,316 $22,407 $240,000 $120,000 $120,000 $212,521 $127,771 $84,750
$84,000 $56,000 $28,000 $271,000 $144,000 $116,000 $11,000 $436,250 $202,500 $31,250
$89,000 $35,000 $30,000 $24,000 $230,000 $95,000 $65,000 $70,000 $170,000 $100,000 $50,000 $20,000
$112,747 $65,610 $47,136 $294,000 $142,000 $142,000 $10,000 $195,000 $155,000 $40,000
$89,000 $56,000 $33,000 $210,000 $100,000 $100,000 $10,000 $359,000 $200,000 $129,000 $30,000
$80,000 $55,000 $25,000 $255,257 $127,628 $138,779 $210,187 $140,877 $69,310
$93,000 $54,000 $11,000 $28,000 $200,000 $120,000 $80,000 $510,000 $190,000 $170,000 $150,000
$56,018 $37,316 $22,407 $161,092 $101,746 $59,346 $219,311 $133,563 $85,748
$142,500 $65,000 $15,000 $62,500 $230,000 $100,000 $100,000 $30,000 $390,000 $150,000 $​​200,000 $40,000
$99,000 $67,000 $18,000 $14,000 $185,000 $105,000 $75,000 $5,000 $5,000 $117,000 $79,000 $10,000

Source : Compgauge and Glassdoor

Which industry has
the highest sales salaries?

Here are some of the sales jobs that pay well,
according to Indeed, and the Occupational
Outlook Handbook
of the U.S. Bureau of
Labor Statistics.

$115,462

Account Executive (SaaS)

$115,462

Account Executive (SaaS)

$115,462

Account Executive (SaaS)

$115,462

Account Executive (SaaS)

$115,462

Account Executive (SaaS)

$115,462

Account Executive (SaaS)

$115,462

Account Executive (SaaS)

What are sales people around the world making in
a year?

To give you an overview of the sales salaries for the roles of sales representative and sales manager worldwide, we have shortlisted the countries with the highest nominal GDPs as per the World Economic Outlook data (April 2022) put together by the International Monetary Fund and grouped into the four country regions: North American Region (NAMER), Latin America (LATAM) Asia-Pacific (APAC) and Europe, the Middle East and
Africa (EMEA).

Source : Glassdoor

NAMER

United States of America
Canada

For a sales representative, the average base pay would be around $50,000 per year and the salary would typically range between $27,000 and $92,000.

The average base pay of a sales manager in the United States would be $69,000 per year and ranges between $36,000 and $100,000.

EMEA

United Kindom
France
Germany
Nigeria
Egypt
South Africa
Israel
United Arab Emirates (UAE)

In the United Kingdom, the average base salary of sales representatives is around £28,000 ($34,386.38) per year, which couldvary between £15,000 ($18,421.27) and £53,000 ($65,088.50) per year.

For sales managers, around £42,000 ($51,579.57) per year would be the average base pay. The starting sales manager salary could be around £24,000 ($29,474.04) and could go as high as £75,000 ($92,106.37) per year.

APAC

China
Japan
Australia
India
Singapore

In China, sales representatives would be making around CN¥8,000 ($1,194.51) per month as the average base salary, which could range from CN¥5,000 ($746.57) to CN¥16,000 ($2,389.02) per month.

Sales managers draw around CN¥15,000 ($2,239.71) every month on average and their salary could range from CN¥5,000 ($746.57) to CN¥30,000 ($4,479.42) per month.

LATAM

Brazil
Argentina

Sales representatives in Brazil would likely make around R$5,500 ($1,049.80) in a year as their average base pay and their salaries might range from R$2,000 ($381.75) to R$13,000 ($2,481.34) per year

Sales manager salary would be around R$14,000 ($2,672.22) per year on average and may range from R$6,000 ($1,145.23) to R$26,000 ($4,962.69).

U.S. locations with the highest
sales salaries

Here are the top 10 places across the United States that pay SDRs and sales managers the highest salaries. Out of these, six locations are in the Eastern U.S. and four are in the Western U.S.

New York City

San Francisco

Atlanta

Los Angeles

Florida

Boston

Salt Lake City

Washington D.C

Seattle

Philadelphia

Source : Compgauge

New York

The average base pay of an SDR would range between $50,800 to $199,000 per year in New York. The sales manager would draw between $65,000 to $740,000 per year on average.

Sales Development Representative salary
range (per year)

$50,800 to $199,000

Sales Manager salary range (per year)

$65,000 to $740,000

Seattle

SDRs in Seattle would earn between $56,000 to $182,000 per year and the average base pay of sales managers would be between $109,750 to $780,000 per year.

Sales Development Representative salary
range (per year)

$56,000 to $182,000

Sales Manager salary range (per year)

$109,750 to $780,000

Boston

The average base pay of an SDR would range between $50,000 to $115,000 per year in Boston. The sales manager would draw between $100,000 to $560,000 per year on average.

Sales Development Representative salary
range (per year)

$50,000 to $115,000

Sales Manager salary range (per year)

$100,000 to $560,000

Philadelphia

The average base pay of an SDR would range between $55,000 to $86,000 per year in Philadelphia. The sales manager would draw between $110,000 to $500,000 per year on average.

Sales Development Representative salary
range (per year)

$55,000 to $86,000

Sales Manager salary range (per year)

$110,000 to $500,000

Washington D.C

The average base pay of an SDR in Washington D.C. would range between $59,400 to $186,250 per year in New York. The sales manager would draw between $95,000 to $700,000 per year on average.

Sales Development Representative salary
range (per year)

$59,400 to $186,250

Sales Manager salary range (per year)

$95,000 to $700,000

Atlanta

In Atlanta, average base pay of SDRs would be between $55,300 to $110,000 per year. For sales managers, the average base pay would range between $143,000 to $590,000 per year.

Sales Development Representative salary
range (per year)

$55,300 to $110,000

Sales Manager salary range (per year)

$143,000 to $590,000

Florida

In Florida, average base pay of SDRs would be between $55,000 to $120,000 per year. For sales managers, the average base pay would range between $68,080 to $305,000 per year.

Sales Development Representative salary
range (per year)

$55,000 to $120,000

Sales Manager salary range (per year)

$68,086 to $305,000

Los Angeles

The average base pay of an SDR would range between $50,000 to $110,000 per year in Los Angeles. The sales manager would draw between $110,000 to $468,000 per year on average.

Sales Development Representative salary
range (per year)

$50,000 to $110,000

Sales Manager salary range (per year)

$110,000 to $468,000

San Francisco

SDRs in San Francisco would earn between $50,000 to $145,000 per year and the average base pay of sales managers would be between $72,000 to $600,000 per year.

Sales Development Representative salary
range (per year)

$50,000 to $145,000

Sales Manager salary range (per year)

$72,000 to $600,000

Salt Lake City

In Salt Lake City, average base pay of SDRs would be between $50,000 to $100,000 per year. For sales managers, the average base pay would range between $120,000 to $550,000 per year.

Sales Development Representative salary
range (per year)

$50,000 to $100,000

Sales Manager salary range (per year)

$120,000 to $550,000

What is an SDR’s
career path?