List building has always been at the heart of outbound. But even as AI improves other tasks of the outbound sales process, reps still use filter-based tools to build their lists.
The problem: filters only account for surface-level criteria like industry, size, or revenue. But a real ICP is shaped by real-world indicators that exist across public sources - business drivers, company processes, department maturity, and other internal drivers of change.
This leads to an increase in reps outbounding accounts that fall into their TAM and not their ICP.
Now imagine if reps could skip filtering entirely, simply describe their ICP in plain English, and instantly get a list of ICP accounts.
Introducing Klenty’s AI List Builder.
With AI List Builder, you can:
- Do everything you’d expect from filter-based tools, in seconds.
- Go beyond filters by asking AI to layer in deeper criteria, refine your list, and even rank accounts based on fit.
Read on to see how AI List Builder helps you build ICP lists in seconds.
AI List Builder - The Future of Sales Prospecting
Klenty’s AI List Builder lets you describe your ICP and refine your accounts in plain English - building lists with a match rate to your exact ICP that go beyond what filters are capable of.
| FILTER-BASED PROSPECTING TOOLS | AI LIST BUILDER |
|---|---|
| Criteria restricted to available filters | Scours the web for any ICP criteria you describe |
| Accounts require manual validation | Scores and validates accounts automatically based on your criteria |
| Poor-fit accounts need to be excluded manually | Removes poor-fit accounts automatically using your exclusion criteria |
| Treats all accounts the same | Scores and ranks your accounts based on custom criteria |
| No visibility into accounts experiencing internal drivers of change | Creates lists with signals that indicate internal change: hiring, date of founding, expansion, compliance, security threat, funding, etc. |
| Unable to get exact matches of ICP beyond the industry filters | Scours the web to find ICP matches based on specific keywords you input |
| Lacks the ability to create lookalike audiences | Generates lookalike accounts based on your criteria |
How AI List Builder Builds Your Perfect ICP List
AI UNDERSTANDS YOUR ICP AND BUILDS YOUR LIST
All you need to do is share your company domain - AI trains itself on your business, understands your ICP, and presents 4 segments for you to choose from.
You can pick one as is, or refine it further to be more specific. From there, it’s as simple as telling AI what you’re looking for in plain English.
Say, for instance, “Find companies with distributed teams, global hiring activity, or have global expansion in their roadmap.”
AI List Builder understands your natural language prompt, looks across its database of 700M+ accounts, and builds a set of your ideal accounts.
Every search segment is automatically saved; say goodbye to recurring filter work!
AI REFINES
Refine your list further with AI.
1. Ask AI specific questions about your list - AI cross-checks the accounts, includes the ones that meet your criteria, and excludes the ones that don’t.

2. Search for specific keywords - AI scours every publicly available data source for these keywords and builds a list that goes two or three levels deeper than standard industry, technographic, or geo filters.

3. Exclude accounts you know aren’t a good fit - just tell AI your exclusion criteria, and watch AI promptly exclude them.

AI SCORES AND RANKS ACCOUNTS
Based on your refining criteria, AI scores and ranks each account - showing you whether they’re a strong or average match, with clear reasoning.
Strong match → The account fulfills all your criteria
Average match → The account partially fulfills your criteria


AI even shows you why certain accounts are disqualified, so you have full visibility into how your list is built.

AI FINDS THE RIGHT PROSPECTS AND CONTACT DATA
AI identifies the exact titles and personas you’re targeting, using job descriptions to understand role criteria.

AI uncovers new contacts that match your criteria for fresh accounts, and also enriches existing accounts you upload.
In both cases, contact data is validated and enriched through a waterfall model - sourcing from 16+ data providers across phone and email.
And your list is ready to go! 🎉
Build ICP Lists by Talking To AI - With Klenty’s AI List Builder
Stop settling for list-building tools restricted by filters that can’t surface your ICP.
With Klenty’s AI List Builder, just talk to AI and describe your ICP in plain English and get a validated, prioritized list of accounts that match your exact criteria - in seconds.
Ready to start your outbound with the exact accounts you want - scored, ranked, and enriched with the right prospects and contacts?
Book a demo of AI List Builder and see how quickly you can build your best ICP list yet.


