Cold email outreach is a predictable way to generate leads for
your sales team and close more deals. But manually sending
personalized cold emails to over 100 prospects is not an easy
task. And that’s where a cold email software can help lift the
burden off your reps’ backs.
Sales engagement or cold email software help your sales team
send hyper-personalized sales emails, follow up with them and
track the outreach performance without having to spend their
entire day on it. In other words, cold email tools are built
to increase the productivity of sales teams, and book meetings
with more potential prospects.
However, given the variety of cold email software available in
the market today, the real problem for a sales team is picking
the right tool that matches their unique requirements.
So, to cater to your needs, we talk about the different types
of cold email software available, the factors you need to
consider before picking the right tool, and the
23 best cold email software available in the
market today.
How to Choose the Best Cold Email Software?
Between shifting your book of accounts to a new location,
wondering whether this new tool can fit into your existing
tech stack, and using a tool for the first time, we understand
how difficult this decision might be for you. So, to help you
make this decision sooner, we have mentioned the features you
should specifically look for while finding the right cold
email software:
Personalization Features
Sometimes, name personalization isn't enough to snare your
reader's interest. Here are some advanced personalization
features to look for in your cold email software:
Email and Video Personalization - To seamlessly embed
images and videos into the email body.
Email Preview and Edit - This feature allows you to
edit an email in a sequence before it is scheduled to go
out.
Liquid Templates - To dynamically alter content based
on the prospect's region, and day of the week or time of
day.
Deliverability Features
Look for cold email software that improves the deliverability
of your emails. Here are some of the
email deliverability features
you can look for:
Email Validation - A prospect list you bought off a
website or downloaded from somewhere will have a lot of
emails that are invalid which can lead to more bounces in
your email campaigns. This feature allows you to verify
email addresses of your prospects and keeps bounce rates
down.
Custom Domain Tracking - To build custom links and
domains to avoid spam filters.
Email Sending Limit to Protect Your Sender Reputation
- If you’re running multiple cold email campaigns and are
continuously adding prospects to your campaign. You can
ensure that your cold email tool only sends out only X
number of first emails in a day, so that you don’t
jeopardize your sender reputation.
Custom Unsubscribe Options - You can create your own
unsubscribe messages. To give recipients an opt-out option
and therefore be CAN-SPAM/GDPR compliant.
Email Sequence Features
A cold email tool should help you send email sequences with
minimum supervision. But that's the bare minimum. Here are
some of the other email sequence features you should look for
in the cold email platform you invest in:
Multi-channel Outreach
- To reach out to your prospects through multiple channels
like emails, LinkedIn, cold calls and SMS, and create a
lasting impression.
OOO and Automatic Reply Detection - To ensure that
your sequences stop once it receives replies, or detects OOO
replies and stops the cadence for those prospects, and
automatically restarts the cadence for those prospects
within a time frame.
Metrics and Insights - To track the performance of
your cold email outreach campaigns and optimize future
campaigns based on the insights gained.
Looking for an email sequence software? Here are the
21 best email sequence software
available today.
Integrations With CRM
A cold emailing software that works in tandem with your CRM
can save you from long hours of admin work. Here’s what you
get with
native CRM integrations:
Bi-Directional Data Flow Between CRM and Cold Email
Software
- Lets you skip the time-consuming task of manually logging
in the activities performed using the cold email software to
the CRM, like the emails sent, emails opened, and replies
received.
Auto-Import of Leads - Ensures that a new lead in the
CRM gets imported to the cold email software and an
appropriate cadence begins for them automatically.
Assign Email Sequences Based On Prospect’s Interest -
A person who has opened your email twice has more buying
intent than someone who has never opened your email. A cold
email software gauges this interest and starts relevant
email sequences for each audience segment.
Plug-in - To use the cold email software right from
your CRM, even if you haven't logged in to the software.
Best Cold Email Software for Boosting Your Response Rates:
Klenty is a sales engagement platform
that helps sales teams build and execute hyper-personalized cold
email campaigns around the prospects' buying intent to book more
meetings with them.
Klenty helps sales teams be consistent with their outreach by
automating all follow-ups. Reps can reach out to prospects using
multiple channels, personalize their every touch, and make sure
that their messages actually reach their prospects.
The best part?
Klenty
identifies your prospects’ buying journey . It
automatically highlights your most engaged prospects, so you can
focus your attention on them. While nurturing the rest in the
background until they are ready.
Reach Out to Prospects Using Multiple Channels
Klenty provides a single platform for
multiple channels of communication
—
emails, calls, LinkedIn, text messaging, and WhatsApp
. You can combine all these channels into one single cadence,
start conversations, and follow up with prospects — without
losing focus.
What’s more? Klenty also collates all communication across
multiple channels in a single view in our
Multi-channel Inbox . You can reply to emails,
LinkedIn or WhatsApp messages, and texts and return missed calls
directly from the Multi-channel Inbox.
Personalize Every Touch of Your Outreach
Using prospect information, Klenty automatically makes all your
emails, LinkedIn messages, texts, or WhatsApp messages feel
personal and at scale, too.
You can space out your emails using
Liquid Templates based on date and time.
Plus, your emails will be delivered exactly when your prospect
is most likely to see them — during their active hours!
You can even send out
personalized videos
to your prospects to stand out from the crowd.
Discover
how Klenty helps to personalize emails to boost your
engagement rates.
Tailor Your Outreach Based on Buyer Intent
Klenty has a
scoring mechanism to identify the most engaged prospects
. This helps reps contact prospects right when they are ready to
book a meeting. Using
Playbooks,
reps can automate the process of moving prospects between
cadences as and when they show interest.
Make Sure Your Emails Land in Inboxes
Klenty’s powerful deliverability features
make sure that all your emails land in inboxes, and not in spam
or promotions. You can set up custom domains to track your
emails.
All your messages — be it emails, texts or LinkedIn/WhatsApp
messages — will be sent at random times to mimic human behavior.
Klenty also weeds out all invalid/risky email IDs and controls
the volume of your outreach, so your domain health remains well
within the safe zone.
Pricing for Klenty starts at 50$/account/month
14-day free trial available for all plans. 30-day free trial for
Pilot Programme Plan.
Customer Ratings
Capterra: 4.6 / 5
G2 rating: 4.6 / 5
22 Alternatives for Cold Email Software in 2024
2. Lemlist
Lemlist is a cold email software that helps
personalize your cold email outreach, automate follow ups and
track its performance across multiple channels. The tool has a
rather unique interface with lots of emojis that might appeal to
the millennial and Gen-Z sales reps.
Pros:
Offers multiple ways to personalize your emails from
placeholders, images, screenshots, videos and landing pages
Liquid Syntax feature to add and test custom
intros for different segments of audience
Spin Syntax feature to create and run
multiple variations of a sentence in an email campaign and
track its performance
Tracks email open rates, reply rates and stops cadences
automatically when prospects engage with your emails
Lemwarm feature($29 per month) warms up your
email account, tracks your deliverability and offers
suggestions to proceed based on your domain reputation and
email deliverability
Native integration with Hubspot, Pipedrive, Salesforce and
Axonaut CRMs
Cons:
Delayed customer service
as per reviews on G2
Some customers complained about
poor UI
Find out
why should we choose Klenty over Lemlist?
Pricing
14-day free trial available for all plans.
Email Warm-Up
$29
(per user, per month)
Essential content email
DNS check
Deliverability score
Smart cluster
Smart content email
Email Outreach
$59
(per user, per month)
Everything in Email Warm-up
Personalization at scale
Automate Follow Ups
Invite teams
Intent Score
Pipedrive, Hubspot, Salesforce Integration
Integrations + API
Sales Engagement
$99
(per user, per month)
Customer Ratings
Capterra: 4.6 / 5
G2 rating: 4.2 / 5
3. Woodpecker
Woodpecker is a follow-up automation tool that
helps B2B companies with cold email outreach and inbound lead
nurturing. It isn’t exactly a sales engagement tool as it only
lets you set reminders on the manual tasks you can perform on
LinkedIn and Woodpecker Calls(cold calling software).
Pros:
Offers basic personalization like custom fields
(placeholders), snippet-based conditions(If-then), email
preview customization to help you humanize your cold emails
Basic email campaign features such as open
and click rates and delivery window to run campaigns
effectively
Deliverability features like bounce shield,
warm up and recovery, deliverability monitor and
email validation tool
to reduce bounce rates
Woodpecker supports basic integrations with Pipedrive, Zoho
CRM and Hubspot and some list-building tools like Hunter for
automatic data import and sync
Cons:
Discover
why Klenty is a better alternative to Woodpecker
Pricing
7-day free trial available for all plans.
Standard
$49
(per user slot, per month)
Condition-based campaigns & manual tasks
Free Warm-up & Recovery for each slot
Free email list verification & validation
Unlimited follow-ups & team members
Deliverability Monitor & Bounce Shield
Up to 1500 new prospects contacted
monthly
per email slot
Pro
$59
(per user slot, per month)
Everything in Cold Email
LinkedIn Tasks
Calls and SMS using Woodpecker Calls
Invite teams
Intent Score
Pipedrive, Hubspot,
Salesforce Integration
Integrations + API
Customer Ratings
Capterra: 4.6 / 5
G2 rating: 4.3 / 5
4. Mailshake
Mailshake is a sales engagement platform that
helps you reach out your prospects through multi-channel
outreach like cold emails, cold calls, LinkedIn and other social
media channels.
Pros:
Provides mail merge feature, ready-to-use email templates and
Shakespeare AI Writer (besides basic
personalization features) so that even the most green sales
reps can ace the art of calling
Detailed engagement reports based on email
open rates, reply rates, bounces, unsubscribe requests etc.
Lead Catcher and Lead Driver features to find
the hottest prospects and best cold outreach strategy based on
the analytics respectively
Productivity Report to track the performance
of every sales rep based on the number of leads they won or
lost, tasks completed etc.
Advanced features to ensure email deliverability like email
warmup, domain setup assistance, spam identification and email
list cleaning(removal of irrelevant emails)
Has native integration with Pipedrive, Hubspot, Salesforce and
3rd party integrations with Salesflare, Agile CRM, Copper etc.
Cons:
Discover
why Klenty is the best Mailshake alternative
Pricing
No free trial available, but customers get a full refund within
the first 30 days if unsatisfied.
Email Outreach
$58
(per user slot, per month)
5k Prospect Finder credits monthly
Mail accounts from any provider
Email warm-up service
Gmail / Outlook / SMTP
Email personalization and automated email
sequences
AI email writing with shakespeare
Advanced scheduling & throttling
Respond to leads (Lead Catcher)
5k list-cleaning credits monthly
Email template management and Email deliverability
setup assistant
Sales Engagement
$83
(per user slot, per month)
Everything in Cold Email
10k Prospect Finder credits monthly
Power phone dialer
LinkedIn automation
10k list-cleaning credits monthly
Includes UNLIMITED free dialer minutes to
North American phone numbers
Integrations + API
Customer Ratings
Capterra: 4.7 / 5
G2 rating: 4.7 / 5
5. Reply.io
Reply.io is a sales engagement software that
helps you set up effective cold email drip campaigns and keep
tabs on them. It promotes outreach in multiple formats like
LinkedIn messages, Whatsapp messages, SMS, etc. besides emails.
Pros:
Comes with text placeholders like conditional (if/then),
dates, and fallbacks to make your emails sound organic. For
video personalization, it offers the integration
‘Vidyard’
Has a
GPT-3 powered email writing assistant to
craft emails and follow ups that get responses
Enables A/B testing, tracks open and click rates, and reply
detection to track your cold email campaign performance
Collects email addresses from LinkedIn, LinkedIn Sales
Navigator, LinkedIn Recruiter and auto-validates them
Offers an email warmup tool that warms up your emails on 3
levels- emails, domain and IP to prevent your emails from
getting spam-zones
Natively integrates with CRMs like Pipedrive, Salesforce,
Close.io, Base, Zendesk Sell and Copper
Cons:
Poor customer service
as per reviews on G2
Discover
why Klenty is a better Reply alternative
Pricing
14-day free trial available for all plans.
Starter
$60
(per user, per month)
1 mailbox
Unlimited contacts and email search
Email sequences
Basic reports
Pipedrive and Hubspot integrations
Chrome extension
Advanced scheduling & throttling
Email open, click and reply tracking
Professional
$90
(per user, per month)
Customer Ratings
Capterra: 4.6 / 5
G2 rating: 4.6 / 5
6. Overloop
Overloop is a multi-channel sales outreach
platform that allows you to send and track emails and follow
ups, schedule manual tasks and perform certain actions on
LinkedIn.
Pros:
Provides templates and variables to hyper-personalize your
cold emails
Tracks email metrics
like opens, clicks, replies, OOO etc.
Allows you to do multi-channel outreach by
sending emails, scheduling manual tasks and performing actions
on LinkedIn
Helps set up workflows to avoid doing repetitive tasks
Activity Reporting to keep
track of your team’s performance
so you can coach your reps based on it
Has native CRM integrations with Hubspot, Pipedrive and
Salesforce
Cons:
The
tool is not scalable
according to some reviews on G2
Some users complain about poor UI
Pricing
14-day free trial available.
$99
(per user, per month)
Access all features
Multi-channel campaigns
Cold email campaigns
LinkedIn campaigns
250 Email Finder credits/user/month
LinkedIn extension & automation
Deals & pipelines
Unlimited contacts
API & CRM integrations
Professional services & support
Customer Ratings
Capterra: 4.0 / 5
G2 rating: 4.3 / 5
7. QuickMail
QuickMail is a cold email software used for
sending personalized sales emails at scale.
Pros:
Quickmail’s attributes feature helps you customize emails
using prospect’s name, company name, mutual connection,
pre-computed and custom placeholders of your choice
Offers an array of email deliverability features like
‘Quickmail Auto-warmer’ , inbuilt email tester
and email rotation
Basic cadence features
like A/B tests, and tracks open rates, reply rates etc.
Has native integrations with Hubspot and Pipedrive CRMs.
It integrates with all the major email service providers
from Gmail and Outlook to Custom SMTP/IMAP
Cons:
Offers only campaign level reporting
Difficulty in setting up
according to some reviews on Capterra
Pricing
14-day free trial available for all plans.
Starter Plan
$59
(per user slot, per month)
Auto warmup inboxes
150000 uploaded contacts
Multi-touch email campaigns
Auto follow ups and auto stop on reply
Email sending safety checks
Open and click targeting
Account/campaign/step stats
Blacklist monitoring
Advanced personalization
Pro Plan
$79
(per user slot, per month)
Customer Ratings
Capterra: 4.8 / 5
G2 rating: 4.6 / 5
8. Salesblink
Salesblink is a sales engagement tool that
helps you automate every step of your sales process from finding
leads, sending emails and scheduling meetings to close them.
Pros:
Uses Chat GPT to create email sequences that
can then be edited according to your preference
Offers text and image personalization using
variables to send hyper-personalized cold emails
A/B tests emails, tracks opens, clicks, replies, etc., to help
you understand what works
The inbuilt meeting scheduler allows you to
customize your schedules, sync with other time zones, and book
meetings with a unique meeting link
Has email deliverability features like spam detection and
deliverability reports to ensure all your emails reach
prospects’ inboxes
Integrates with Hubspot, Pipedrive, Salesforce, Copper, Zoho,
and Close
Cons:
Some users are
unhappy with the inbuilt email verifier
, as per G2 reviews
The B2B database offered by Salesblink is another feature some
customers are dissatisfied with
Pricing
7 day trial available upon paying $1
Basic
$49
(per user, per month)
Professional
$69
(per user, per month)
Everything in Basic and ChatGPT Email Write
ChatGPT Outreach Sequences
WarmUp For 1 Email Sender
Meeting Scheduler
Team Reports
Outreach Tasks
Premium Support
Enterprise
Custom Pricing
Discounted Bulk Pricing
Unlimited Team Members
Dedicated Training Sessions
Dedicated Account Manager
SLA (Upto 99.99% Uptime Guarantee)
Single Sign On (SSO)
Customer Ratings
Capterra: 4.7 / 5
G2 rating: 4.5 / 5
9. Mixmax
Mixmax is a cold email outreach software that
can be used to automate outbound campaigns from Gmail.
Pros:
Lets you send personalized emails, images, videos and even run
surveys
Sidechat feature to collaborate with your
sales team without being visible to your email
recipients
Offers basic set of cadence features like mail merge, reply
detection, open and click tracking, auto-reply and bounce
detection
Attachment and link tracking feature to track
their engagement
Provides custom tracking links, ability to disable naked
links, cadence throttle(email limit) and deliverability
monitor to ensure your emails get delivered
Has native integration with Pipedrive and Salesforce. Can be
connected with other CRMs and other sales tools using
custom APIs
Cons:
Find out
why Klenty is better than Mixmax
Pricing
14-day free trial available for all plans.
Free
$0
(per user, per month)
Instant scheduling and unlimited meeting templates
Email tracking (100 per month)
Email templates, polls and surveys
Industry leading security
SMB
$24
(per user, per month)
Everything in the free plan
Sidechat
Remove Mixmax signature
Personalized cold email sequences
Shared calendar scheduling
Shared email templates
CRM auto-bcc
Growth
$49
(per user, per month)
Growth + Salesforce
$69
(per user, per month)
Enterprise
CUSTOM
(per user, per month)
Customer Ratings
Capterra: 4.6 / 5
G2 rating: 4.6 / 5
10. Outreach
Outreach is an enterprise-grade sales execution
software that helps sales teams book more meetings and close
more deals with the power of insights and sales automation.
Pros:
Offers you a wide variety of personalization options from
dynamic placeholders to dynamic videos to make your cold
emails on point
Features like
Deal Health Score, Sentiment Analysis, Integrated A/B
Testing, Job Title Classification, Out of Office
Handling
to ensure you target the right people and close deals faster
Ensures deliverability by allowing you to disable link
tracking, throttle email campaigns on domain level, and an
admin setting called Governance profile to
control the messaging that is sent to prospects
Integrates with Salesforce and Microsoft 365 Dynamics CRMs
Cons:
Some customers find it
difficult to train their sales team
to use this tool owing to their complex UI
Discover
how Klenty’s features compare against Outreach.
Pricing
Available on request
Customer Ratings
Capterra: 4.4 / 5
G2 rating: 4.3 / 5
11. Salesloft
Salesloft is a sales engagement platform for
revenue teams to communicate with buyers at scale and drive
revenue through sales automation.
Pros:
Allow you to customize your email using personal data, videos,
and snippets
Grades each email based on how personalized
they are and puts a personalization score on them
Provides sales
playbooks for multi-channel outreach and to
help sales reps assign right campaigns to their prospects
Measure open and click rates, detect replies, bounces and
prospects who are out of office(OOO)
Comes with the standard custom domain tracking, domain
throttling, opt-out link features that you find in the other
tools mentioned in the list
Salesloft integrates with Salesforce, Hubspot, and Microsoft
Dynamics 365 Sales CRMs
Cons:
Poor customer service
and frequent technical issues as per Capterra reviews
Discover
how Klenty’s features compare against Salesloft.
Pricing
No free trial available
Prospect
(Price on request)
Email Cadence + Automation
Dialing, Calendaring Messaging
Analytics +Reporting
Unlimited follow-ups & team members
Mobile app access
Security and governance
160+ Integrations
Enterprise
(Price on request)
Everything in prospect
Conversations
Deals
Forecast
Customer Ratings
Capterra: 4.3 / 5
G2 rating: 4.5 / 5
12. Smartreach
SmartReach is a cold email tool that helps you
automate sales outreach and save time. Here’s a summary of how
Smartreach helps your sales team with cold email campaigns:
Pros:
Personalizes text using merge tags, Dynamic
Email Content feature(If-then conditions) and images using the
Hyperise integration
Has native integration with
email finder tools
like Hunter.io and Clearbit to find email addresses of
prospects
Detects indirect replies i.e. when prospects
reply from an email or domain different from the one you sent
to - and halts the cadence
Deliverability features like email warmup, spam testing, email
validation, and cleansing features to ensure your emails get
delivered
Shared Inbox feature to collaborate with your
sales team and have a bird’s eye view of your cold email
campaigns
Native integration with Hubspot, Salesforce, Zoho and
Pipedrive CRMs
Cons:
Pricing
14-day free trial available for all plans.
Standard
$99
(5 user, per month)
Unlimited number of campaigns and follow ups
Intelligent reply detection and follow-up
pausing
Personalisation with merge tags
Advanced personalisation with liquid syntax
Advanced filtering
Timezone detection
Duplicate prospect detection
Empty merge-tag detection
Spam Test Reports
Open, click, reply & opt-out tracking
Best Time to Send report
Pro
$149
(5 user, per month)
Ultimate
$199
(5 user, per month)
Customer Ratings
Capterra: 4.8 / 5
G2 rating: 4.8 / 5
13. Sales Handy
Sales Handy is a minimalistic cold outreach
software that can help you find new leads and reach out to them
using emails and follow-ups.
Pros:
Offers ready-to-go
cold email templates
and an AI-assisted writing tool to craft the
perfect cold email
Lets you create simple email sequences, A/B test, mail merge
and track clicks,opens activity and links
Gives an in-built email verifier to ensure
you send emails only to valid email addresses
Can perform email template audit, send custom domain links,
check the reputation of the email domain to assist you with
deliverability
Can be integrated to CRMs of your choice by adding CRM ID in
the BCC section
It is available as a plugin for Gmail and
Outlook
While the tool supports SMTP integration, you need Zapier to
integrate with other tools
Cons:
Pricing
14-day free trial available for all plans.
Outreach Basic
$27
(per user, per month)
Outreach Pro
$79
(per user, per month)
Outreach Scale
$150
(per user, per month)
Everything in Outreach Scale
Higher total Prospects Limit
Higher Monthly Emails Limit
Higher Email Verification Credits
Customer Ratings
Capterra: 4.5 / 5
G2 rating: 4.7 / 5
14. PersistIQ
PersistIQ is a cold email software for
salespeople to launch personalized email campaigns for lead
generation.
Pros:
Offers basic text personalization features like custom
placeholders
Free email finder or LinkedIn email scraper
to identify and add prospects to various cold email campaigns
directly from any web page(Inline prospecting)
Auto-detects emails with missing variables and distinguishes
between auto-replies like OOO emails
Collaborative features to share templates,
workflows, detect repetitions of leads etc.
Provides features like A/B testing, open and click rates,
reply detection, auto-reply, and bounce detection, email
thread, BCC emails to CRMs
Has integrations with Pipedrive, Copper, Zoho and Hubspot(via
Zapier)
Cons:
Poor customer service as per
Capterra
reviews
Discover
how does Klenty boost efficiency over PersistIQ?
Pricing
14-Day free trial on all yearly plans.
Essentials
$59
(per user, per month)
300 emails per day/per user
Unlimited prospects and campaigns
A/B Testing
Email and live chat support
Email sending safety checks
Pipedrive, Copper, Hubspot (via Zapier),
Salesforce integrations
Open click and reply tracking
Premium
$90
(per user, per month)
All of essentials
600 emails per day/per user
Live video/zoom support
Phone dialer and call recordings
Chrome or Gmail extension
Social Selling extension
Team
$59
(per user, per month)
All of premium
Starts at 3 users
Unlimited emails per user
Team task reporting
Ideal customer persona review
Prospect source implementation
Domain and deliverability setup
Domain warmup schedule
Customer Ratings
Capterra: 3.8 / 5
G2 rating: 4.6 / 5
15. Yesware
Yesware is a simple plugin to help you send,
track, and
follow-up cold emails
effectively. You can install the plugin on Gmail and Outlook and
it seamlessly blends in with your inbox.
Pros:
Offers simple placeholders called
merge-fields to insert prospect-specific
information and a preview option to manually personalize
select emails
Provides some ready-to-go email templates and lets you add new
templates to the existing pool
Template Reports feature gives an idea about
the types and parts of email templates that work so that you
can reuse it
Offers features like mail merge, open and click rates
tracking, reply detection, auto-reply, bounce detection,
presentation reports and attachment tracking to track your
cold email
campaign’s performance
Salesforce is the only CRM Yesware syncs with that too only
its Enterprise plan. But the integration is nevertheless
tight that the tool even gives you a
‘Salesforce Sidebar’
to help you review your prospect’s activity at glance
Links with sales productivity tools like Linkedin, Zoom, and
Microsoft Teams
Cons:
Email customization options are limited as per reviews on G2
Some customers complain about
faulty email metrics tracking
Discover
why Klenty is a preferred alternative to Yesware.
Pricing
14-day free trial available for all plans. Besides this, they
offer a full-pilot program.
Pro
$15
(per user, per month)
Unlimited email open tracking
Unlimited email link tracking
Unlimited attachment tracking
Personal Activity Report
Recipient Engagement Report
Email and phone support
Premium
$35
(per user, per month)
Everything in Pro
Unlimited Campaigns
Unlimited teams
Shared Templates & Campaigns
Team reporting
Zoom Meeting Integration
Microsoft Teams Integration
Centralized Team Billing
Customer Success On-Demand
Enterprise
$65
(per user slot, per month)
Everything in Premium
Salesforce Inbox Sidebar
Salesforce Email Sent Sync
Salesforce Email Reply Sync
Salesforce Calendar Sync
Bi-Directional Activity Sync
Add Contacts to Campaigns
Import List Views to Campaigns
Salesforce Single Sign-On
Trusted IP Ranges
Customized Trainings
Customer Ratings
Capterra: 4.3 / 5
G2 rating: 4.4 / 5
16. Mailrush.io
Mailrush is a cold email software that sends
and tracks cold email campaigns, all the while ensuring high
email deliverability.
Pros:
Offers
basic text personalization features and
ready-to-go email templates to personalize your emails
Pauses email sequences automatically when the prospect replies
Inbuilt DNS verification tool to ensure high
email deliverability
Tracks open rates, click rates, delivery rates, reply rates,
and bounce rates
Integrates with Pipedrive, Hubspot, and Salesforce through
Zapier
Cons:
The
tool is expensive
, as per reviews on G2
Pricing
14-day free trial available.
Starter
$19
(per user, per month)
30,000 emails per month
1,000 emails per day
Email Server with Shared IP Address
5 campaigns
1,000 monthly email validations
Email Warming for 1 email sender
Pro
$29
(per user, per month)
50,000 emails per month
1,500 emails per day
Email Server with Shared IP Address
10 campaigns
3,000 monthly email validations
Email Warming for 1 email sender
Premium
$99
(per user, per month)
150,000 emails per month
5,000 emails per day
Email Server with Dedicated IP Address
10 campaigns
5,000 monthly email validations
Email Warming for 1 email sender
Customer Ratings
Capterra: 4.2 / 5
G2 rating: 3.3 / 5
17. Sales.Rocks
Sales.Rocks is a cold email outreach tool that
lets you find your ideal prospects and start sales campaigns for
them.
Pros:
Allows you to personalize your emails with custom tags, custom
fields and images.
Offers ready-to-go sales email templates and allows you to add
new templates to the pool
Lets you customize your sales campaign by including emails and
LinkedIn actions
Provides a B2B business database to ensure
you know everything about your prospect before you reach out
Integrates with CRMs like Zoho CRM, Pipedrive, Hubspot, Zapier
Teamleader
Cons:
No bi-directional sync to CRMs
The tool doesn’t track your emails
Pricing
7 day trial available for €7.
Starter
€ 250
(per user, per month)
SMBs
€ 400
(per user, per month)
Customer Ratings
Capterra: 4.2 / 5
G2 rating: 4.6 / 5
18. Close
Close is a CRM cum sales engagement platform
that offers everything salespeople need to close deals and bring
in more revenue - from sales automation to sales forecasting.
Pros:
Supports multi-channel outreach using email,
SMS, and calls
Allows you to save and share best-performing email templates
among your sales team
Inbuilt power dialler automatically calls
leads from your lists to save time
The predictive dialer feature calls multiple prospects
simultaneously and re-directs them to you if the prospect
answers
Syncs with third-party tools through Zapier
Forecasts revenue so that you can address
potential revenue risks on time
Cons:
Pricing
14-day free trial available for all plans.
Starter
$ 119
(3 users, per month)
Store Leads, Contacts, and Opportunities
3 Sequences
Email and calendar sync
Zapier integration and API access
Professional
$ 329
(3 users, per month)
All Startup Features
Multiple Pipelines
25 Sequences
Custom Activities
Power Dialer
Enterprise
$ 749
(5 users, per month)
Customer Ratings
Capterra: 4.7 / 5
G2 rating: 4.6 / 5
19. Autopitch
Autopitch is a cost-effective cold email
outreach tool ideal for small teams. It sends automated
personalized follow-ups, tracks email metrics, and removes email
addresses automatically when prospects request to unsubscribe.
Pros:
Lets you send hyper-personalized cold emails and follow-ups
Tracks open rates, click-through rates, and other metrics to
gauge prospect’s interest and sends follow ups based on it
Offers email templates so you don't have to
write emails from scratch
Automatically
identifies bounces and auto-replies
Cons:
Some
users complain
about the tool’s poor UI
No integrations
Pricing
15-day free trial available for all plans.
Launch Plan
$ 19
( per month)
Growth Plan
$ 29
( per month)
Pro Plan
$ 49
( per month)
Customer Ratings
Capterra: 5 / 5
G2 rating: 4.5 / 5
20. InsideSales Playbooks
InsideSales Playbooks is a sales engagement
tool that supports multi-channel outreach and automates
workflows.
Pros:
Offers basic text personalization features like placeholders
and merge tags
Has integrations with Owler, LinkedIn, and other social media
platforms to give you real-time insights to personalize your
emails
Tracks major email metrics like opens,
clicks, bounces, etc., to measure the success of your cold
email outreach
Lets you reach out to prospects through calls, LinkedIn,
direct mail, SMS, and Whatsapp, in addition to cold emails
Assigns scores to prospects based on how
sales-ready they are
Syncs with CRMs like Salesforce, Microsoft Dynamics, and SAP
Cons:
Some customers are unhappy with
Playbook’s customer support
Pricing
No free trial available. Available on request.
Customer Ratings
Capterra: 3.5 / 5
G2 rating: 4.5 / 5
21. Apollo.io
Apollo.io is a sales engagement tool that finds
leads, sends and tracks multi-channel outreach, and automates
workflows for a smoother sales process.
Pros:
Stay on top of your prospects' minds by reaching out through
emails, calls, LinkedIn, etc.
Offers ready-to-go templates and playbooks to
automate your workflow and take loads off your sales reps
Has an
inbound and outbound meeting scheduler that
distributes meetings among your team
AI-assisted follow-ups based on prospects'
engagement with your previous emails
Provides
65+ filters to categorize your leads and
assign them appropriate email sequences
Cons:
Some customers are
unhappy with its plugin version,
according to reviews on G2
Pricing
Free trial available
Basic Sequence Automation (2 Sequence Limit)
Basic Filters
Buying Intent (1 Intent Topic Limit)
AI-Assisted Email Writing (10k words monthly
limit)
LinkedIn Extension
Send 250 Emails/day
Gmail Extension
Email Reply & Meeting Tracking
Outreach & SalesLoft Integration
CSV Export
Zapier Integration
Limited API Access
Advanced Salesforce & HubSpot Integration
(Bi-Directional)
Plays (1 Play Limit)
Basic
$ 49
( per user per month)
Everything in Free
Select 2,000 Records at a Time
No Sequence Limit
Uncapped Sending Limits with SendGrid
A/B Testing
Buying Intent (6 Intent Topics Limit)
AI-Assisted Email Writing (250k words monthly
limit)
Job Changes
Advanced Filters
Integration with All Email Providers
Custom Fields
Opportunities
Email Open & Click Tracking
Greenhouse Integration (Pull Only)
Professional
$ 99
(per user per month)
Everything in Basic
Select 10,000 Records at a Time
Advanced Reports & Dashboards (Pre-Built)
Buying Intent (6 Intent Topics Limit) & Intent
Filters
AI-Assisted Email Writing (800k words monthly
limit)
Manual Tasks
Dialer
Call Recordings
Custom Stages
Advanced Greenhouse Integration (Bi-Directional)
Plays (5 Plays Limit)
Organization
$ 79
per user per month
(5 min users)
Everything in Professional
Data Enrichment
Buying Intent (Custom Amount of Intent Topics) &
Intent Filters
AI-Assisted Email Writing (1M words monthly limit)
Call Transcriptions, International Dialing & Local
Presence
Customizable Reports
Permission Profiles
Login with Single Sign-On (SSO)
Advanced API Access
Plays (300 Plays Limit)
Customer Ratings
Capterra: 4.6 / 5
G2 rating: 4.8 / 5
22. Cliently
Cliently is a cold email outreach software that
lets you reach out to prospects via multiple channels, tracks
the performance of these outreaches, and gives you a bird’s eye
view of your pipeline. What makes Cliently unique is its
follow-up formats like handwritten notes, gift cards, etc.
Pros:
Provides some coolest follow-up formats like sending
handwritten notes, postcards, gift cards, etc.
Let you edit your email sequences even after scheduling them
Gives you
real-time updates on how prospects engage
with your emails
Offers clusters of filters called
Recipes which you can use to filter out
prospects based on how they engage with your email. For
example, the ‘back from the dead’ recipe gives you prospects
who suddenly start engaging after ghosting you for over 100
days
Integrates with Pipedrive, Hubspot, and Salesforce
Cons:
Some users complain about
inaccurate reporting
Pricing
7-day free trial available.
Customer Ratings
Capterra: 3.9 / 5
G2 rating: 4.1 / 5
23. GrowthGenius
GrowthGenius is an AI-assisted sales email
software that handles everything from building prospect lists to
closing deals.
Pros:
Has
professional copywriters on board to help you
craft hyper-personalized messages to your prospects
Has a database of verified leads which you can use to find
your best leads through various segmentations
Supports LinkedIn outreach to help you warm
up your prospects for a cold call
Provides reports on email performance and offers A/B testing.
Integrates natively with Salesforce, Pipedrive, Base, Copper
and Close.io
Cons:
Some customers are skeptical about the
tool’s scalability
Pricing
Free trial unavailable.
One Channel
Price on Request
500 Prospects
Email + LinkedIn
Automation
AutoProspect
Unlimited Campaigns, Sending & Contact Uploads
A/B Testing
250 Million Profiles + 10 Million Companies
Automatic Follow Ups
Auto P2P Email Warming
Support: Email and Live
Chat
1-on-1 Strategy Calls
Campaign Creation & Suggestions
Email Deliverability & Technical Support
Essential
Price on Request
500 Prospects / month
Email + LinkedIn
Automation
AutoProspect
Unlimited Campaigns, Sending & Contact Uploads
A/B Testing
250 Million Profiles + 10 Million Companies
Automatic Follow Ups
Auto P2P Email Warming
Support: Email and Live
Chat
1-on-1 Strategy Calls
Campaign Creation & Suggestions
Email Deliverability & Technical Support
Unlimited
Price on Request
Unlimited Prospects / month
Email + LinkedIn
Automation
AutoProspect
Unlimited Campaigns, Sending & Contact Uploads
A/B Testing
250 Million Profiles + 10 Million Companies
Automatic Follow Ups
Auto P2P Email Warming
Support: Email, Live Chat, and Phone
Chat
1-on-1 Strategy Calls
Campaign Selection & Suggestions
Email Deliverability & Technical Support
Customer Ratings
Capterra: 3 / 5
G2 rating: 4.4 / 5