13 Cold Email Tools
to kickstart your
Sales Outreach

Klenty is the perfect tool when it comes to managing prospects. You can import prospects into Klenty however you want to. You can create manually or use a csv file. Or you can also auto-import prospects by connecting with Google Sheets or a CRM. Klenty allows you to manage these prospects with ease by creating lists and unlimited tags. It also provides a variety of custom fields with which you can personalize your campaigns and also has duplicate detection functionality.

Klenty and email outreach go hand in hand. You can create multiple campaigns for multiple prospects based on your requirements. You can include any number of steps in a campaign to follow-up on your prospects. It has other important features like forward email detection, delivery window, email thread and throttling. It has useful features A/B testing and mail merge that allows you to send the same email to multiple contacts in a single click. You can also engage with your prospects via calls and tasks making it a complete sales engagement platform.

You can connect Gmail or Outlook with Klenty to send emails from your account to ensure better deliverability rates. If you’re not using Gmail or Outlook, you can use SMTP and IMAP to add your email account to Klenty.

Klenty provides native integration with the most popular CRMs such as Pipedrive, Hubspot, Salesforce, Zoho, and Freshsales with a wide range of functionalities without the use of Zapier at all. With all these CRM’s you can create fully automated workflows using triggers and actions, saving you a lot of time and increasing your sales reps productivity. Other tools that Klenty integrates with are Slack, Calendly, and Zapier.

With Klenty, you can analyze the overall performance of your sales campaign as well as the performance of every individual step involved in the campaign with Cadence Reports. You can also track the performance of your team members with the Team Reports. Along with this, you also get live-feed reports to stay updated on your emails’ open, click or reply rates in real-time. Apart from these you also have Prospect Activity History, which allows you to see all the actions the prospect had with your emails.

Klenty’s basic plan starts from $30/user/month that includes most of the native CRM integration and email automation functionalities. If you are looking to create fully automated workflows with your CRM then their $60/user/month plan will fit you. But if you’re a large organization with multiple seats, then the $100/user/month is ideal. Klenty allows you to send emails to unlimited contacts in all of their plans.

Lemlist gives you an effortless way to warm up your account with its Lemwarm feature. You can also set sending limits for your team and track engagement from your own custom link.

This cold email tool allows you to personalize your emails with Liquid Conditions, Images, Landing Pages and Videos.

Lemlist integrates natively with Pipedrive, Hubspot and Zoho CRMs. However, it’s integrations are basic and do not extend beyond contact import. Lemlist also syncs with Drop contact, Uplead, Leadfuze and Debounce so your tech stack talks to one another.

Lemlist gives you Team-level and Template-level Reports but lacks the functionality to give step-level insight into which prospects have opened and clicked.

Lemlist’s pricing starts at $29/account/month and its sales engagement features are only available at $99/account/month.

With Smartreach, you can import prospects from CSV files CRM or from Linkedin. However, Smartreach does not integrate with Google Sheets.

Smartreach helps you personalize your emails based on conditional variables and static placeholders. You can also choose the perfect time to deliver emails based on timezones. Additionally, Smartreach has the ability to achieve Mail Merge, Auto-Reply Detection, Auto-Bounce Detection, and A/B Testing. One of the best features within this cold email tool is the ability to set Safety Filters and Permissions through which you can manage your entire team’s campaigns and assign roles.

Smartreach integrates with Hubspot, Zoho, Pipedrive and Salesforce CRMs. Additionally, it syncs with Sendgrid, Zapier and Mailgun.

Smartreach helps you execute and gain insights into Account-based Sales. You get to view performance across Campaigns, Lists, Templates and Teams. You can also check for email errors and for the best times to send emails.

The pricing for Smartreach starts at $24/user/month. However, the number of prospects you can contact per month is limited. Unlimited contacting of prospects is available only with the Ultimate Plan at $59/user/month.

Prospect.io allows you to import prospects from a CSV file and a CRM but not from Google sheets. You can manage your prospects using lists, tags, smart segments and custom fields with which you can send personalized emails.

With Prospect.io, you can launch complex drip campaigns to connect with your prospects. Before starting a campaign, Prospect.io allows you to validate the emails of your prospects using their email validation feature. The tool also offers other email automation features like mail merge, auto-reply, bounce detection, open & click tracking, delivery window, etc. But Prospect.io doesn’t provide you A/B testing to optimize your campaigns and you cannot detect the forwarded emails as well.

You can send emails from your own account by integrating Prospect.io with Gmail, Exchange or Outlook where everything is automated. You can also connect your email to your own SMTP server to send emails.

Prospect.io provides native 1-way integration with CRMs like Pipedrive, Close.io, Hubspot, and Zoho with which you can choose to create a new deal in the CRM based on events happening in Prospect.io. It provides bi-directional sync with Salesforce with which you can push data from Prospect.io to your salesforce account and vice versa automatically. It also integrates with Slack and Zapier.

Prospect.io allows you to analyze the performance of your salespeople with the help of team reports. You can also derive insights on your sent emails by tracking open, click, and reply rates with Prospect.io’s campaign reports. You also get live-feed and template reports.

Their pricing starts from $79/month for 250 email credits. If you wish to have advanced CRM integrations to create automated workflows, then you need to check their $129/month plan with which you get 1000 email credits per month. While there is no free trial, they give you a 30-day money-back guarantee. If you cancel within a month, you can demand a full refund.

You can import prospects into Woodpecker from CSV or Google Sheets. It is also easy to manage these prospects with lists and tags. There are some default custom fields for personalization like a company name, but you can add your custom ones too.

Woodpecker offers most of the basic email campaign features such as Mail merge, open and click rates, reply detection, auto-reply and bounce detection, and delivery window that are required to run campaigns effectively. But one prominent feature that they lack is A/B testing. They also do not provide a template library.

Woodpecker allows you to send emails from Gmail, Outlook, and Office365. It also allows you to connect to your IMAP server for sending emails.

Woodpecker has native CRM integration with Pipedrive using which you can synchronize your prospect data from Woodpecker to Pipedrive in order to manage the customers without any hassle. It can also be integrated with other CRMs like Zoho, Close.io, Base, and Salesmate via either Zapier or PieSync. Woodpecker also integrates with prospecting tools like LeadFuze and Uplead.

Woodpecker provides a deep understanding of your campaign performances by generating detailed reports. Apart from this, they also provide an agency dashboard to organize your lead generation agency workflow. But you cannot track open or click rates in real time because they don’t provide live-feed reports. It’s also difficult to keep a tab on your prospects’ actions to your emails as Woodpecker doesn’t come with prospect activity history functionality.

The pricing starts from $40/month for one account. If you’d want to experience CRM integration features, then you can check out their $50/month plan. They also have an enterprise plan for which the price is discussed based on your business needs.

With Mailshake, you can import prospects from Google sheets or from CSV files. It allows you to manage your prospects by creating lists and custom fields. You can also make sure that the same prospect is not included in multiple campaigns with their duplicate detection feature.

Mailshake makes your job easy by optimizing your campaigns with the A/B testing feature. You can also engage your prospects via phone and social media from within the campaigns. Other important email campaign features include Mail merge, open and click rates, reply detection, auto-reply and bounce detection, delivery window, email threads, BCC emails to CRM, default email signatures, customize unsubscribe link, and set time zone. But some of the features that Mailshake miss out are forward email detection and template library.

With Mailshake, you can send emails from Gmail, Outlook,Exchange or Office365. Or you can also connect to your email provider via SMTP server to send emails.

Mailshake integrates with CRMs like Salesforce, Hubspot, and Pipedrive. No matter which CRM you’re using, the integration works essentially the same way - events happening within Mailshake are pushed to the CRM. You can also establish connections to third-party applications by creating zaps via Mailshake-apierZ integration. It also integrates with Slack which makes communication easier.

Reports and Dashboards

Pricing

Yesware allows you to import prospects only from CSV files, not from Google sheets and CRM. With Yesware, you can create lists and tags to organize these prospects into different buckets. You can also add custom fields to personalize your campaigns.

Yesware provides a variety of features to manage email campaigns in a smooth way. Some of the features are Mail merge, open and click rates, reply detection, auto-reply and bounce detection, delivery window, email threads, default email signatures, and set time zone. But you’ll fail to experience A/B testing with Yesware.

You can connect Yesware with Outlook or Gmail to send emails to your prospects from your work email.

Yesware has native integration with only Salesforce CRM which automatically syncs your email data to Salesforce without any manual entry. If you are using any other CRM then Yesware may not suit your needs as it does not have an integration with Zapier as well.

Yesware is also integrated with LinkedIn Sales Navigator to increase your sales productivity. You can even track how Yesware campaign recipients are engaging with content that is sent via emails (PDFs, eBooks, etc.) with the help of Yesware-DocSend integration.

Yesware generates template reports which will help you to track how your email templates are performing. You can also get an overview on email engagement metrics such as open, click, and reply rates with their live-feed reports. Although you get an understanding of templates and email engagement data, you cannot track your prospects’ actions to your emails.

If you’re just looking to run email campaigns and track their performances, you can take a look at their $12/month and 25/month$ plans. But if you want Salesforce and other integrations to increase productivity, then you can check the 55/month$ plan.

Reply allows you to import prospects from CSV and CRM but not from Google sheets. You can create lists and tags to manage your prospects. It also lets you create custom fields for better personalization.

You get to experience most of the essential email campaign features like A/B testing, open and click rates, reply detection, auto reply and bounce detection, delivery window, default email signatures, set time zone, BCC emails to CRM, and customize unsubscribe links. But you don’t get to send the same to multiple prospects because Reply doesn’t come with a mail merge feature and you cannot detect forwarded emails as well.

With Reply, you can send emails from Gmail, Outlook or Exchange. You can also connect to other email providers via SMTP/IMAP servers.

Reply offers native integration with CRMs like Pipedrive, Salesforce, Close.io, Base, and Copper but with very limited functionalities. It also integrates with lackS to bring all your communications together in one place.

Reply’s detailed reports and analytics will help you to track your team’s progress and the performance of your campaigns as well. You can also keep a tab on your prospects’ activities and follow-up accordingly. Reply doesn’t provide live-feed reports.

The pricing plan starts from $70/user/month with which you can contact 1000 people. For more contacts you have the $90/user/month plan which allows you to contact 3000 people. Their $120/user/month plan allows you to contact 30,000 people per month. If you have multiple sales teams in your organization, then you can have a look at their business plans which varies from $200/month to $500/month.

PersistIQ allows you to import prospects via CSV files. You cannot import them from Google sheets. Once you import the prospects’ into campaigns, it’s easy to manage them using custom fields, lists and tags.

It helps you to run your email campaigns effectively by providing features like A/B testing, open and click rates, reply detection, auto reply and bounce detection, delivery window, default email signatures, set time zone, Email thread, BCC emails to CRM, and customize unsubscribe links. But it lacks certain features like mail merge and forward email detection.

You can connect to your email provider via SMTP/IMAP server to send emails.

PersistIQ integrates natively with Copper and Salesforce CRM . It has bi-directional sync and allows you to create advanced workflows to automate your tasks. But if you want to connect PersistIQ with any other CRM or other applications then you will need to use Zapier.

With PersistIQ, you get live information regarding the emails sent to your prospects. You also get insights on your campaigns, templates used, and your eam performancet which will help you to ramp up your productivity.

PersistIQ’s pricing plans start from $49/seat/month with which you can send 300 emails per day and experience the Copper CRM integration. The other plan is priced at $129/seat/month with which you can send 600 emails per day and you also get to use Salesforce CRM integration.

It’s easy to import prospects into QuickMail from CSV files and Google Sheets as well. But you can’t sync prospects from CRM. QuickMail helps you to manage and organize prospects by allowing you to create lists and tags.

QuickMail offers many features to maximize the performance of your campaigns. Some of the features of QuickMail include open and click rates, reply detection, auto reply and bounce detection, delivery window, default email signatures, and customize unsubscribe links. But it doesn’t allow you to experience mail merge, A/B testing, and forward email detection.

You can connect QuickMail with Gmail or Outlook to send emails and follow-ups.

QuickMail doesn’t have native integration with any of the CRMs. But you can connect it to a CRM using Zapier.

You can track the email engagement metrics with QuickMail’s live feed. QuickMail also generates team reports with which you can get some insights on the performance of your team members. Since QuickMail doesn’t provide prospect activity history, you cannot keep track of your prospects' actions to your emails.

With QuickMail's basic plan priced at $49, you can send upto 500 emails per day per inbox. While the other plan which is priced at $69 lets you send 1500 emails per day per inbox.

You can import your prospects from CSV or google sheets and start running campaigns in Mixmax. It’s easy to manage your prospects with Mixmax using lists, tags and custom fields. But you cannot detect any redundant records in your prospect database because Mixmax doesn’t provide duplicate detection functionality.

Mixmax comes with a basic set of cadence features like Mail merge, Reply detection, Open and click tracking, auto-reply and bounce detection, and set time zone which helps you to send personalized emails and follow-up on your prospects easily. Features that Mixmax lack are A/B testing and forward email detection.

You can connect your Gmail account with Mixmax to send emails.

Mixmax provides native integration with Pipedrive and Salesforce. You can connect with any other CRM either directly using the API because they do not have Zapier integration.

It is also integrated with tools like Greenhouse, an application tracking system and recruiting software and other tools like SMS, Giphy, Dropbox, and Typeform.

You can only get updates on your emails in real-time with Mixmax’s live-feed reports.

Their pricing plans start from $12/user/month. If you want to have basic email tracking and personalization, you can try out this plan. If you’re a fast-growing organization, you can check out their $65/month plan. But if you expect complete workflow automation, CRM integrations, etc., then you can check their enterprise plan which will be priced according to your business needs.

Outreach helps you import prospects automatically from your CRM or CSV Files but it lacks a Gsheets Integration. You can also manage prospects using lists and tags.

Outreach allows you to send personalized emails and automated follows at scale. You get to customize emails with Conditional Variables and execute sentiment analysis to determine the true value of every sales activity. As a cold email tool, Outreach also detects opens, clicks, replies, and automatically removes prospects who have replied or bounced from your sequence.

Outreach integrates natively with Salesforce and Microsoft Dynamics 365 Sales CRM. It also syncs with Linkedin Sales Navigator, RingCentral, Intercom and Twitter.

With Outreach you can get Reports on metrics such as Team Activities, Number of Meetings Booked, Call Activities, Task Activities and Email Sentiment. In addition, you can also view performance in List View.

Outreach has a pricing page with no pricing. Their pricing stays hidden behind a complex qualification process.

Salesloft allows you to auto-import a lead, contact or an account from Salesforce. You can also use CSV files to add contacts.

Salesloft allows you to send personalized emails and automated follow ups at scale. You also get to see Personalization Scores inside Salesloft, and customize emails using persona data, videos and snippets. In addition, this cold email tool helps you achieve Mail merge, measure open and click rates, detect replies and bounces.

Salesloft integrates with Salesforce and Microsoft Dynamics 365 Sales CRM. In addition, it syncs with Linkedin Sales Navigator, Onemob, Vidyard, Demandbase, Aircall and 6sense.

With Salesloft, you can get Reports on metrics such as Team Activities, Number of meetings booked, Call Activities, Task Activities as well as List Performance.

Salesloft has complex pricing which does not appear on their website.