Cadence Playbook | Build an Intent-based Sales Strategy

Cadence Approach

Without Intent

All prospects
Same messaging
Mindless execution

Missed meetings

No more blind follow ups

Playbooks Approach

With Intent

Right prospects
Right message
Right time

Meetings booked

Intelligent sales outreach

Build a repeatable sales outreach strategy

Identify the sales cadences which work at every intent level. Use those cadences across your entire team.

DETECT

CLASSIFY

PRIORITIZE

DETECT

Know which prospects are ready for a sales call and who needs more time

Knowing your prospect's intent levels puts you in control over your outreach strategy. Use Playbooks to filter prospects based on intent signals like opens, clicks or replies.

CLASSIFY

Use intent to pick the right steps to the right prospects

Automatically transfer prospects to different cadences based on intent. Effortlessly combine cadences to build the perfect strategy for every prospect.

PRIORITIZE

Prioritize prospects based on intent

Focus your sales team's efforts on the highest intent prospects while using automation to create intent among other prospects. Double your response rates by winning more on-the-fence prospects.