Cadence Playbook | Build an Intent-based Sales Strategy

Execute The Right Next Step For Every Prospect

Klenty’s Playbooks makes your follow-ups more effective by adapting your sales strategy to where prospects are in their buying journey.

Make every touchpoint more meaningful

Focus on engaged prospects

Maximize the pipeline you build from your lists

1 of 3 Things Happen Every Time
You Execute A Sales Touch

The prospect is interested and says ‘yes’. Meeting booked!

The prospect shows a little interest but stays on the fence

The prospect ignores your outreach and you stop
reaching out to them

THE SHOCKING REALITY

Only 5-8% Of Your Prospect
List Is Actively Looking
For A Solution

The truth is, your prospects are at different
stages in their buying journey.
Some are sales-ready. Others are undecided. And the
rest aren’t interested (right now).
Each prospect needs a different sales strategy
to book a meeting.

The problem? Most sales automation tools force you
to execute the same activities for every prospect.

IT’S NOT YOUR OUTREACH. IT’S YOUR SYSTEM.

Rigid Sales Automation Forces
You To Spam And Pray

Outdated outreach practices make you perform more and
more activities while failing to capture the buying journey.

The result? Rep overwork. Missed opportunities.
Burned prospects. Unmet sales targets.

12 Ways Top Sales Teams Use Playbooks
To Win More Meetings

Engagement-based

Status-based

Outcome-based

Event-based

Engagement-based

Automatically switch activities based on whether prospects
are cold, warm or hot. Never spam and pray again.

Prioritize engaged prospects

Automatically assign calls or hyper-personalized email steps for sales-ready prospects

Build interest in on-the-fence prospects

Push less-engaged prospects to open a conversation with you by switching them into a ‘nurture’ sequence

Stay in touch with unresponsive prospects

Auto-assign a ‘drop-off’ sequence or new channels for disinterested prospects. Stay in touch till their next buying cycle begins

Status-Based

Confidently engage prospects with a strategy for every possible status.
Never miss a single opportunity again.

Personalize for prospects who answer calls

Drive prospects who respond on call/ Linkedin into further call or personalized follow-up steps, amplifying engagement

Don’t let unanswered calls be the end

Assign ‘call later’ or email follow-ups for prospects who don’t pick up calls or interact on Linkedin

Beat the voicemail gatekeeper

When calls go to voicemail, assign next steps on other channels so you open conversations without wasting time

Outcome-Based

Turn ‘No’s and ‘Not now’s into ‘Yes’ with a strategy for
every possible outcome from your outreach.

Seamlessly hand opportunities to sales

Transfer prospects who show ‘positive’ outcomes on call to AEs without manual work

Persist with prospects who might buy later

Assign gentle nurtures for prospects who give negative responses to your outreach. Stay in touch till their next buying cycle

Don’t let the wrong contact block your outreach

Set up tasks to find and engage the right contact, in case you called the wrong one

Event-Based

From cold to closed, execute the right activities for every
sales stage while removing manual work.

Automate prospect routing

Automatically direct prospects entering your CRM into the right sequence and to the right owner in Klenty.

Shorten sales cycles

By triggering a playbook for every pipeline stage, make sure seller activities are consistent and timely

Re-activate and close even lost deals

Klenty moves prospects who belong to different CRM filters ( such as lost, contacted, not contacted) into the right list in Klenty. And then into the appropriate sequence

Playbooks Is Your Unfair Advantage Over
Spammy Sales Teams

CONTROL

With a list and a strategy for every prospect, you control your ability to hit quota

MILEAGE

Get more meetings booked from the same prospect list

CONSISTENCY

Clone winning playbooks from other reps so you exceed targets, together

FOCUS

Put more effort into prospects who matter. Nurture the rest. Avoid burnout.

PLAYBOOKS

Execute The Right Next Step For Every Prospect