If you were a sales rep sending an email to your prospects from your gmail account, you had no clue about...
whether the email reached them? or Was it opened or not? or Did they click on links that you sent them?
You were clueless. It was like almost shooting in the dark.
But it's different now...
Now we have a variety of tools that can help you track the emails you send, provide read receipts, show you when, where and how many times your email was read. Supercharging your inbox with such email tracking tools can help boost your productivity and effectiveness.
Why should you track your emails?
- Helps gauge prospect's interest: Seeing what links your prospect has clicked or how many times they have opened your email can give you a fair idea about how interested your prospect is in your product/service. You can plan your follow-up strategy accordingly and generate more leads.
- Helps with Optimization: Tracking your emails will help you optimize your cold email campaigns effectively. You can see which emails are being opened the most, you can know which time/day are best to send emails, which subject lines are working, etc.
Here are the best email tracking tools to enhance your cold emailing game.
Best Email Tracking Tools