LinkedIn has proved to be a goldmine for salespeople. It offers an excellent opportunity to connect and build relationships with potential prospects.
But, scaling LinkedIn outreach to cover the entire target market is challenging.
You could try to do it yourself. You could spend hours daily connecting with the right prospects, typing out personalized messages, and sending them one by one.
Personalization is key, though.
Remember, you’re competing with hundreds of people trying to get your prospect’s attention. To stand out in a crowded inbox, you need to get personal.
Only you can’t scale personalization manually. It takes up too much time and if you don’t get it right, you might as well wave your prospect goodbye.
Your next best option is to automate. Most sales teams end up using tools for end-to-end automation.
But anyone who knows LinkedIn knows how rigid their privacy policies are. They actively find and delete accounts that resemble automated or bot activity.
In fact, LinkedIn recently won two lawsuits against data scraping.
For reps using tools to automate LinkedIn tasks, this is your reality check. A permanent ban comes with more consequences than just losing your account. It costs the relationships you built with much hard work. Your conversation trails are gone. You have no way of showing your progress to your superiors.
But most of all, you lose an entire market of opportunities—which directly leads to an inadequate pipeline.
Besides, these tools also tend to be invasive. You’re required to provide your account details, which are then used to read through your profile data. Ask yourself, are you really comfortable with what’s essentially a data breach?
The challenge now is to increase engagement on LinkedIn while remaining in the safe zone.
Ways to Ensure You Don’t Fall under LinkedIn’s Radar
- Check/approve messages before hitting send. By doing this, you will convince LinkedIn you're not a bot — even if you automate connect requests, messages, and InMails.
- Maintain a time interval between each message you send. This will replicate human behavior, thus preventing your account from risks.
- LinkedIn has a restriction on the number of connect requests and messages that can be sent in a day. Although the limit is not public knowledge, it is better to regulate your outreach. Do not perform these actions in bulk.
How Can Klenty Help You Practice Safe LinkedIn Outreach
- Reps can send connect requests, messages/InMails, and visit profiles in a single click. But, before hitting send, reps are required to check and approve all tasks.
- Klenty automatically personalizes and sends messages for you. There’s no human intervention required.
- When you hit a certain threshold, Klenty notifies you that you’ve reached the standard usage limit. You can regulate your tasks accordingly.
- A random time interval is automatically assigned between each message to make your outreach seem more human.
- Lastly, your account details are yours. Klenty would never ask or make it mandatory for you to provide your details. All tasks are performed automatically from the LinkedIn profile that is currently open in the browser.
LinkedIn’s privacy policies are uncompromising. In the end, it's your decision whether you want to take the risk or practice safe outreach.
Reps using Klenty are completing over 50 LinkedIn tasks in an hour. While staying within the safety zone. Learn how you, too, can do the same.