Cold Email Templates

The Ultimate Collection of 100+ Cold Email Templates to generate warm leads

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Cold Email Templates: Intro

Sending Cold emails to prospects is one of the most widely used effective strategies for finding new customers. All the successful sales people have, in their repertoire of tools and techniques, a set of cold email templates which they have tested and used with a high degree of success.
Here are 100+ awesome cold email templates that you can use for your outbound email campaigns. You can use these cold email templates as an inspiration. Edit them, adapt them and make them more relevant for your product/offering.

Referral Cold Email Templates

Referral templates are those that can be used when you write to some one higher up in the prospect's organization and request an introduction to the right person.
Who is the right Person?

Sub: Implementing XYZ at {Company}

value Proposition

Sub: {FirstName}, {Result}

WHO IS THE BEST PERSON?

Sub:Looking for best [insert job area where you’d like start } contact

OPEN WITH A COMPLIMENT

Sub: {FirstName}, you have an awesome website

SYNERGIES

Sub: Can you put me in touch with {decision maker}?

SCALING CUSTOMER ACQUISITION

Sub: {FirstName}, reduce your cost per acquisition

CONNECTING BASED ON ONLINE PROFILE

Sub: {FirstName}, need your help!

the elevator pitch

Sub: Scaling Customer Acquisition

I LOOKED AT YOUR SITE

Sub: {FirstName}, thinking of engagement metrics?

GOOD FIT

Sub: {First Name}+{Your company} will be a good fit

With a BLURB

Sub: Introduction to {contact name}?

Favorite Team

Sub: Build a {department} team like {favourite team)

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Direct Approach Cold Email Templates

While writing one level above and asking for a referral was a good (and perhaps necessary) approach a few years ago, these days with social media tools like LinkedIn and other sources of data, it is usually quite easy to find the appropriate person and write to them directly.

Here are a few templates which you can use to write directly to the appropriate person in your target company and explain why they should talk to you.
Mutual connection

Sub: [mutual connection] recommended we get in touch

trigger based outreach

Sub: Congrats! Have you thought of [business value]?

Ideas for you

Sub: A few ideas: How can you improve sales?

Resort to Outright Flattery

Sub: It’s finally great to connect with a sales legend

LinkedIn article

Sub: {Name}, Great Article - {LinkedIn Article name}

General Truth

Sub: {Name}, {Value Proposition in brief}

LEARN ABOUT YOU

Sub:{Company Name} + {Your Company}

USE NUMBERS AND STATS

Sub: Are you up for a 70% increase in your top-line revenue?

Quick call

Sub: 10x [prospect’s company name] traction in 10 minutes

ANALYSIS ON YOUR PRODUCT

Sub:{First name}, increase your revenue by x%

FOCUS ON BENEFITS

Sub: {Name}, {Value Proposition in brief}

TALK DOWN YOUR COMPETITION?

Sub:What do you think of {Your competitor’s product}?

HEAD TO HEAD AGAINST YOUR COMPETITOR

Sub: {NAME}, Are you liking {competitor}?

Help us...HELP YOU

Sub:Can we help you achieve [goal] too?

PERSONALIZED DEMO

Sub: Check out this personalized demo for {prospect’s company}!

BE UPFRONT

Sub: Revenue Growth

SAW YOUR CAREERS PAGE

Sub: Hiring {title of your end users}

COMPETITOR JUST DID X

Sub: {Prospect’s Competitor}’s {Trigger Event}

tRIGGER EVENT

Sub: {Trigger Event}

BE A SUPERSTAR

Sub: Be a superstar like {idol}

NEW BLOG CONTENT

Sub: Your feature on my blog body

LOVED THE ARTICLE

Sub: [Company Name] [Service] (and mention)

DEMO VIDEO FOR YOUR BLOG

Sub: {Company Name}, a free demo video for your blog

USING COMMON CONNECTIONS

Sub: Interview for {your blog post}

Writing to an influencer

Sub: {First name}, you are so awesome!

Reaching out to prospect's who use your competitor

Sub: Alternative to {Your Competitor name}

Favourite article

Sub: Title of the favourite article

If you want to connect with the buyer

Sub: Are you doubling down on {goal}?

Reaching out to your niche market

Sub: Elementary, my dear {First Name}

Loved the article

Sub: Re: Loved your article about {topic} - here's my results

I JUST MET YOU EMAIL

Sub: {First name}, it was nice to meet you

Poach Competitor's Customer

Sub: {Company X} acquires {competitor} - keep using all the {X features} you love

THE REFERRAL WARMUP

Sub: Contributing to [Company Name] ([Connection] referral)

Trigger Event + Common Connection

Sub: {Congrats on X, connection to Y}

ev
RAINMAKERS

Sub: {First Name}, your thoughts?

Outreach for a guest post

Sub: {Prospect Name}, loved your awesome post!

Value Addition Cold Email Templates

When you are making a direct outreach to the person whom you have identified as your ideal prospect, you may want to "warm them up" with a couple of non-salesy emails - just to establish rapport and add some value to them, before you hit them with a request for a sales conversation
Sharing a Blog Post

Sub: {Name}, {Blog Post Name}

Sharing Resources

Sub: {Name}, {Resources} for you.

Recommend a Tool

Sub: Have you tried using {tool} for {goal}?

VisiteD Website

Sub: Want to talk more about {topic}?

Additional Resources

Sub: Here are some resources for {topic}

Responding to an online post

Sub: Ideas for generating leads

Helpful resources

Sub: {First name}, more resources for you

A presentation

Sub: {Prospect name}, Your site isn't optimized!

GAMIFICATION

Sub: Idea to gamify {Company}’s sales team

INDUSTRY/COMPETITOR EVENT

Sub: Saw the {recent industry/competitor event}

If you're a stranger to them

Sub: 26 seconds (or less)

Access to Research Report

Sub: {Prospect company}, impressed with your growth rate!

Download the PDF with over 100+ Cold Email Templates here

Checking in Follow Up Email Templates

Occasionally, as part of your email followup/ cadence, you may want to simply refer to the previous email and bring it back to your prospect's attention/ casually float it to the top of their inbox. Thus, you are giving them another opportunity to read your previous outreach/ message and respond.

While we do not recommend excessive usage of the "Checking in" variety of followup, it is common practice to mix it up in your followup sequence and add one of these - especially during the early stages.
Simple follow up

Sub: RE: {same subject used in first touch}

Confidence + Empathy

Sub: {First Name}, {Challenge}

Early follow up

Sub: {First Name}, Let’s take another look

Post voicemail

Sub: Sorry, I just missed you

Offer to help

Sub: RE: {same subject used in first touch}

For a busy prospect

Sub: RE: {same subject used in first touch}

ONE STEP AT A TIME

Sub:Next Step?

BTW WE WERE IN THE NEWS

Sub: RE: [same subject]

DIDN'T HEAR BACK

Sub: RE: {same subject}

Follow up and ask for referral

Sub: RE: {same subject}

JUST MISSED YOU

Sub: {First name}, I just missed you!

When waiting for an answer

Sub: RE: {Same subject}

Social proof

Sub: RE: {Same subject}

Testimonials

Sub: {First Name}, you will love us like others do

Ask for a meeting

Sub: {First Name}, Free for a coffee? On me!

Value Add Follow Up Templates

Instead of perpetually "checking in", mail after mail, we strongly recommend using each followup as an opportunity to add more value to your prospect.

Rather than seek your prospect's attention without offering any thing in return, if you can offer some thing of value then it significantly increases the chances of initiating a sales conversation.
Post Event, In depth

Sub: Excited about {event} at {company name}

Educate Your Prospect

Sub: Key challenges in implementing {xyz}

Share something + follow up

Sub: RE: {same subject used in first touch}

Final Email+Last in series

Sub: RE: {same subject used in first touch}

If you just called them

Sub: {First Name} -- just gave you a ring

USING FREE OR TRIAL VERSION

Sub: What's next?

Prospects gone dark

Sub: {First Name}, Are we meant for each other?

If they opened your email but never replied

Sub: Resources used by {competitor #1} and {competitor #2}

Product Updates

Sub: {First name}, quick update from {your company}

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Humour Email Templates

Your prospect is constantly bombarded with notifications, social media feeds, Youtube videos, not to mention tons of email every single day. In this age of over communication, if you can make your prospect smile, then you can stand out among the countless bland emails that hit your prospect's inbox.

Humour if well architected, can make even the most defensive prospect lower their guard and engage with you in a favourable disposition. Adding one funny email template in your followup cadence is a highly recommended idea.When it comes to funny templates, we highly recommend that you create your own template based on your target persona and use the ones provided below as inspiration only.
The Super Hero

Sub: RE: {same subject used in first touch}

The T-Rex one

Sub: Are you ok?

NEW CHAPTER

Sub: C-H-A-N-G-E-S

ADELE

Sub: Hello from the other side

The Blunt Ask

Sub: {First Name}, how do we proceed?

Comment on your Blog Post

Sub: {First Name}, thanks for your comment

Break Up Email Templates

As a category, breakup email templates have gained a fair bit of notoriety over the last few years. The basic premise behind these emails is to tell your prospect that you are "giving up" on them. Usually, you are banking on the pseudo-psychological manipulation (also known as scarcity effect ) - that people want what they can't have.

Our experience has been that "Breakup emails" they tend to work more often than not. Be sure to try them out in one of your cadences and measure the impact.
Closing the File

Sub: Permission to Close Your File

Courteous and Firm

Sub: Thanks from {company}

one line zinger

Sub: Re: {Client company name} + {your company}

The professional breakup

Sub: Thanks from {company}

The QUASI Breakup

Sub: RE: {same subject used in first touch}

Corny Subject line

Sub: Is the love gone?

THE CLASSY BREAKUP

Sub: RE: {same subject}

1,2,3. That's it

Sub: Should I stay or should I go?

The Polite Ask

Sub: Is {your company} the best fit for {prospect company}?

The Last Email

Sub: {First name}, would love your feedback

Appreciate your feedback

Sub: {Prospect name}, quick favour

Priority Focussed Break up

Sub: My Last Attempt Unless You Want to Reconnect

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