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120+ Best Cold Email Templates to Close More Deals in 2024

The ultimate collection of 120+ Cold Email Templates that you can use in your sales outreach campaigns to generate warm leads

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Cold Email Templates: Intro

“Be bold. Be fast. Get to the point right away. The best email communication is simple and clear.”

- Constance Hale

As communication channels become more and more blurred now with the rapid growth of social media, it makes sense to wonder if email is past its prime.

Email continues to sit on top of the list of the most effective communication strategies for any business.

The reason is simple. People continue to prefer connecting with brands via email and email marketers see higher rates of return on investment. For every dollar brands invest in email marketing, they receive 36 dollars in return.

Having said that, you must note that the power of any weapon comes from the person who wields it.

As rightly stated by Tim Watson , the founder of Zettasphere,

“The fundamental principle behind email will never change. Send the right message to the right person at the right time.”

To help you come up with the right messages for the right scenarios, we have made a list of 128 awesome cold email templates that you can use for your outbound email campaigns.

Edit them, cut them shorter or change them up however you want to make your message relevant to the prospect.

Cold Sales Email Templates To Ask for a Referral

No matter what vertical or category your business falls into, referral programs have proven to work for all companies.

A referral email is designed to help businesses reach new customers through targeted communication. There are two types of referrals:

  1. Get a referral from a customer to one of their contacts in the same industry or another. That means your new prospective customer is highly qualified. Even if they’re in a different industry, that referral comes with a lot of trust, which is invaluable.
  2. Request an introduction to someone higher up in the prospect's organization who is also the right person to make the decision on whether to purchase your product/service or not.

Tips on writing a top-notch referral email:

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Cold Outreach Email Templates With Direct Approach

True, referrals are a great way to connect with qualified leads but platforms like LinkedIn have made it easier to get in touch with the right prospects.

So here are some tried and tested strategies for writing cold emails using the direct approach:

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Value-Driven Sales Outreach Emails

When you work in sales, the biggest mistake you can make is to pitch your product to a stranger straight away. Similarly, when you’re sending a cold email, you might want to refrain from talking about your product in the initial emails.

Remember: The goal is to warm them up with a couple of casual emails, just to establish rapport.

However, you need to offer value right from your first email. Always have something handy (any important resource) that you can share with them. The resource that you share should ideally help the prospect solve some existing pain points that they are facing or their organization is facing. Once that is done, you can then proceed to answer questions like -

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Cold Outreach Email Templates to Check-in

Just because you have a foot in the door doesn’t mean you’ve closed the sale. Keep up your persistence and continue to stay connected with the prospect post your initial meeting.

Did you know that 60% of customers say no four times before saying ‘Yes’. To make matters worse, 48% of salespeople never even make a single follow-up attempt?

An outreach campaign executed by Ambition elicited 73 positive responses from 572 emails . None of those positive responses occurred after the first email, or even after the second or the third. In fact, 49 responses occurred following touchpoint 5, and the remaining 24 between touchpoints 6 and 8.

The old adage "it takes 7 touches to get through to a prospect" makes a lot of sense here.

This shows the power of checking in regularly and working hard to earn your customer.

A word of caution, though–Don't use this type of cold email as a standalone email. Always cluster it to your previous emails to ensure you give enough context to your prospects.

Another point to note is to refrain from starting your emails with "Just checking in," "Following up with you," or "Touching base." These introductions are so generic that your prospects won't care to read past this line. In fact, mentioning that you never heard back in follow-ups can drastically reduce your chance of getting a meeting booked by 14%.

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Value-Driven Follow-up Cold Email Templates

In modern sales, providing value consistently to a customer throughout the different stages of a buying cycle is the only way for a rep to close a deal. Aggressive selling tactics are bad for both the prospect and the rep. It is also an all-too-common mistake made when sending sales emails (or any kind of outreach email).

Remember this:

  1. All sales emails should be short, but follow-ups should be even shorter.
  2. There is no one-size-fits all approach in email

So, before you send your follow-up email , take a few minutes to personalize the email and follow the steps given below:

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Sales Email Templates With a Touch of Humor

“A day without laughter is a day wasted”

- Charlie Chaplin

Using humor in emails is a great way to snare your prospect’s attention. Humor, if well integrated, can make even the most defensive prospect lower their guard and engage with you in a favorable disposition. It is highly recommended to add one funny cold email template in your follow-up cadence. However, remember that humor is subjective. So use it wisely.

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Effective Break-up Emails

Do you know what every salesperson's biggest fear is? It's not missing quota. It's radio silence from a prospect. Silence leaves a deal in indefinite limbo. You, on the other hand, are left wondering, “Did I lose the deal?”

Breakup emails are designed to elicit a response from a prospect whom you haven’t heard from in a while. These emails enable you to close the communication loop, either confirming that a prospect won’t be moving forward or that they’re still interested but have just been busy.

You’re essentially “breaking up via email” with them. Whatever your prospect says, you can move forward knowing exactly where you stand.

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Personalizing Your Cold Emails With Klenty

Cold emailing is a powerful way to reach prospects and start a relationship. If you’ve been ignoring emails in the past, it’s time to reevaluate your strategy.

There is no right or wrong way to send a cold email, but there are steps you can take to improve your open rate and response rate. Personalization is one way to do it. To help you with it, Klenty offers three powerful features -

To sum up, if you wish to generate more sales via cold emails effortlessly, experiment with the above cold email templates and automate the entire process with the help of a cold email software like Klenty.

Download 120+ cold email templates for your outreach campaigns