GoShare, founded in 2015, is a transport and logistics company
connecting businesses and individuals who need to move,
distribute, or haul heavy objects with truck and van owners.
GoShare aims to organize trucks globally to make them more
valuable and accessible.
GoShare’s revenue team consists of Sales Development
Representatives (SDRs), Account Executives (AEs), and Customer
Success Managers (CSMs).
The company wanted to scale its outbound process. And, set up
sequences to win back lost customers.
However, since they were executing manual outreach, they ran
into several roadblocks. Sending emails at scale was difficult.
Reps had to compromise personalization for volume. Following up
consistently was nearly impossible.They wasted time updating the
CRM every week.
With no visibility into how their outreach was performing,
uncertainty ensued. Moving leads along the pipeline became
harder. Deals slipped through the cracks. Tracking individual
rep’s performance became difficult.
Christian Hastings, VP of Sales at GoShare, quickly realized
that hitting targets would prove to be a herculean task if this
So, they began searching for a tool that would help:
SDRs automate multi-channel outreach and reduce CRM data entry
AEs perform sales activities without leaving the Zoho CRM
CSMs re-target lost customers with highly personalized